Rewrite
There’s a recent video where the online couple Izzy and Emma parody Nara and Lucky Blue Smith eating Crumbl Cookies. In it, Emma captures Nara’s signature poised demeanour while Emma chews on a toothpick and smacks her ass in the background. Then, at the request of their followers, they went on to emulate one of Levi Coralynn and William Conrad’s high-glam eating videos. Both are moments of influencer couple inception – watching two creators with a shared account for their relationship poke fun at influencer couple culture itself – but that’s exactly what their over one million followers have come to expect. Through their shared dry sense of humour and ironic approach to hopping on TikTok trends, Izzy and Emma have not only earned their place as one of the internet’s favourite couples, but they also play with the absurdity of the content category itself.
The couple first officially met during communion at Catholic Sunday school in New Jersey when they were ten. Now, at age 23, they laugh about their shyness at that moment. “We had eye contact and had little glances, but we don’t really talk,” says Emma. Five years later, they became friends in high school. They put it down to the red string theory (the idea that two people who are destined for each other are connected by an invisible string). “I was looking back at my communion photo and realised Emma was in the front row,” says Izzy. “It’s so weird.” After connecting in biology class, a mutual friend asked them both for help with a video project. The project never happened, but their connection bloomed from there. “We would go to the library every single day and just watch videos together and laugh,” says Emma. “I had never met someone interested in creating films and watching movies, so we connected over that.”
Izzy and Emma’s shared interest in video-making and cinema quickly turned into a budding filmmaking duo, creating short horror films on weekends about ghosts, stalkers, and even one where a girl hurts a teddy bear. “We’d post our short films on YouTube, but they are kind of embarrassing,” says Izzy. “We were very young, and they were cringe, so we just removed them.” These deleted makeshift movies foreshadowed their relationship to come, packed with joint creative projects and video-making. But the romance was always there – even when they were technically “just friends”. “We’d kiss in high school, but it felt to be gay when you were that old in high school,” says Izzy. “Emma was my big crush. One time, I drew her a picture of a milkshake and scrambled the letters ‘I love you’ over it so it was hidden.”
Emma was my big crush. One time, I drew her a picture of a milkshake and scrambled the letters ‘I love you’ over it so it was hidden.
After graduating high school, Izzy went to study film in Washington, DC, and Emma went to college in Rhode Island (also studying film). They didn’t talk for a year until they both returned to New Jersey during Covid lockdowns in 2020. “We were on Zoom with friends, and I joked about how I had a crush on Emma in high school,” says Izzy. “She said she did, too, and that was the first time I had heard it back.” After that, Emma says they picked where they left it, without the secrecy. They started creating videos (again) – this time posting skits of themselves as ‘alt teen and fairy’ on TikTok. “For a while, no one knew our real names,” says Emma. “Then we decided we needed to become Izza and Emma and show our personalities, not just those characters.” Their first TikTok handle is also the one they’ve since, @turtlewithhat, nodding to the turtle soap dish in Izzy’s grandma’s house.
Four years after they started their TikTok account, Izzy and Emma still do skits interwoven with videos that showcase the “dynamic of their relationship”. Since much of their relationship is built on doing weird things together, it can be hard to tell the difference (especially when they are singing Pink Pony Club dressed as Shrek). But it’s also clearly apparent that the couple perfectly match each other’s freak. “We love being this strange couple on the internet because then it leaves room for people to be a normal lesbian or gay couple online,” says Izzy. “People get to see a very weird couple become popular with an acceptance we wish we’d seen.” They say their process involves “doom scrolling” at night and turning straight TikTok trends into a rendition for lesbian couples. The comment sections on their videos are filled with fans saying they are why they “believe in love” (or asking to be adopted).
We love being this strange couple on the internet because then it leaves room for people to be a normal lesbian or gay couple online.
When Izzy and Emma started posting their videos, they had no idea they’d become an ‘influencer couple’. Now, after recently graduating, they’ve decided to focus on content creation full-time. Their end goal, however, is exactly the same as in high school – to make films and to be part of the new wave of lesbian cinema. “We’re going to focus on making videos, and if nothing comes from it, we’ll know at least we tried,” says Izzy. From the outside looking in, it’s obvious their rise to TikTok stardom has already served as an inspiration to many. Still, they swear they are niche in the sphere of influencer couples. “When we go out and people say hi to us, then we know who’s gay,” says Emma. “We’re like ‘hell yeah’, the community is all around us.”
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There’s a recent video where the online couple Izzy and Emma parody Nara and Lucky Blue Smith eating Crumbl Cookies. In it, Emma captures Nara’s signature poised demeanour while Emma chews on a toothpick and smacks her ass in the background. Then, at the request of their followers, they went on to emulate one of Levi Coralynn and William Conrad’s high-glam eating videos. Both are moments of influencer couple inception – watching two creators with a shared account for their relationship poke fun at influencer couple culture itself – but that’s exactly what their over one million followers have come to expect. Through their shared dry sense of humour and ironic approach to hopping on TikTok trends, Izzy and Emma have not only earned their place as one of the internet’s favourite couples, but they also play with the absurdity of the content category itself.
The couple first officially met during communion at Catholic Sunday school in New Jersey when they were ten. Now, at age 23, they laugh about their shyness at that moment. “We had eye contact and had little glances, but we don’t really talk,” says Emma. Five years later, they became friends in high school. They put it down to the red string theory (the idea that two people who are destined for each other are connected by an invisible string). “I was looking back at my communion photo and realised Emma was in the front row,” says Izzy. “It’s so weird.” After connecting in biology class, a mutual friend asked them both for help with a video project. The project never happened, but their connection bloomed from there. “We would go to the library every single day and just watch videos together and laugh,” says Emma. “I had never met someone interested in creating films and watching movies, so we connected over that.”
Izzy and Emma’s shared interest in video-making and cinema quickly turned into a budding filmmaking duo, creating short horror films on weekends about ghosts, stalkers, and even one where a girl hurts a teddy bear. “We’d post our short films on YouTube, but they are kind of embarrassing,” says Izzy. “We were very young, and they were cringe, so we just removed them.” These deleted makeshift movies foreshadowed their relationship to come, packed with joint creative projects and video-making. But the romance was always there – even when they were technically “just friends”. “We’d kiss in high school, but it felt to be gay when you were that old in high school,” says Izzy. “Emma was my big crush. One time, I drew her a picture of a milkshake and scrambled the letters ‘I love you’ over it so it was hidden.”
Emma was my big crush. One time, I drew her a picture of a milkshake and scrambled the letters ‘I love you’ over it so it was hidden.
After graduating high school, Izzy went to study film in Washington, DC, and Emma went to college in Rhode Island (also studying film). They didn’t talk for a year until they both returned to New Jersey during Covid lockdowns in 2020. “We were on Zoom with friends, and I joked about how I had a crush on Emma in high school,” says Izzy. “She said she did, too, and that was the first time I had heard it back.” After that, Emma says they picked where they left it, without the secrecy. They started creating videos (again) – this time posting skits of themselves as ‘alt teen and fairy’ on TikTok. “For a while, no one knew our real names,” says Emma. “Then we decided we needed to become Izza and Emma and show our personalities, not just those characters.” Their first TikTok handle is also the one they’ve since, @turtlewithhat, nodding to the turtle soap dish in Izzy’s grandma’s house.
Four years after they started their TikTok account, Izzy and Emma still do skits interwoven with videos that showcase the “dynamic of their relationship”. Since much of their relationship is built on doing weird things together, it can be hard to tell the difference (especially when they are singing Pink Pony Club dressed as Shrek). But it’s also clearly apparent that the couple perfectly match each other’s freak. “We love being this strange couple on the internet because then it leaves room for people to be a normal lesbian or gay couple online,” says Izzy. “People get to see a very weird couple become popular with an acceptance we wish we’d seen.” They say their process involves “doom scrolling” at night and turning straight TikTok trends into a rendition for lesbian couples. The comment sections on their videos are filled with fans saying they are why they “believe in love” (or asking to be adopted).
We love being this strange couple on the internet because then it leaves room for people to be a normal lesbian or gay couple online.
When Izzy and Emma started posting their videos, they had no idea they’d become an ‘influencer couple’. Now, after recently graduating, they’ve decided to focus on content creation full-time. Their end goal, however, is exactly the same as in high school – to make films and to be part of the new wave of lesbian cinema. “We’re going to focus on making videos, and if nothing comes from it, we’ll know at least we tried,” says Izzy. From the outside looking in, it’s obvious their rise to TikTok stardom has already served as an inspiration to many. Still, they swear they are niche in the sphere of influencer couples. “When we go out and people say hi to us, then we know who’s gay,” says Emma. “We’re like ‘hell yeah’, the community is all around us.”
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