Rewrite
left
Hugo wears
full look. adidas Originals
right
sweater. adidas Originals
trousers. Dawei
shoes. adidas Superstar
Style has a timeless quality that is intrinsically linked to culture. Movements emerge, individuals form new communities, new cultures are born. And in this process, the roots and foundations of our collective history return – not as a resurrection of the past, but as new iterations of culture. From the revival of Y2K sounds and style in hyperpop, or the new take on 1922 classic ‘Nosferatu’, culture is looking back at what shaped our present day. Take a classic – an adidas Originals–signed design – the Superstar. This isn’t just a sneaker – it’s a symbol, a key, and a connecting force.
Born on the court, the Superstar jumped the fence into skate parks, music videos, and clubs, and in 2025, is proof that time is all about how you embody it. From subcultures to pop, and from art to music, adidas Originals is turning the spotlight back on its most infamous silhouette – the Superstar – the Original Icon.
For the rebirth of this icon, adidas Originals explores the style history of the sneaker. The campaign captures the Superstar against an aptly star–studded cast of legends – all of whom rewrote culture in their own way – unveiling the visual history that defines the shoe. With a narration from silver–screen star Samuel L. Jackson, the cast rolls out the Superstar with new interpretations of the style: from Missy Elliott, who’s been rewriting hip hop history since day one; skateboarding hero Mark Gonzales; the NBA icon Anthony Edwards; Memphis rap phenom GloRilla; genre–bending singer Teezo Touchdown; K–pop’s global powerhouse JENNIE; and last but not least, the disruptive style icon Gabbriette, German pop-R&B phenomenon Nina Chuba, Austrian football star David Alaba, and German football champion Florian Wirtz, alongside many more. Seeing these talents on screen embodying the Superstar gives a distinct feeling – that this is a roll call for the next chapter.
jacket. Valette Studio
top, trousers + socks. adidas Originals
shoes. adidas Superstar
Annie Barrett, VP of Marketing at adidas Originals, calls the Superstar “a symbol of originality and a spark for cultural change.” There’s an undeniable truth in her statement – the shoe has been the unofficial uniform of people who refuse to ask for permission, from the world of skate to music – the Superstar is a tribute to identity. “From sport into many subcultures globally, it’s been worn by those who don’t wait for permission to lead,” Barrett confirms. “This campaign isn’t about looking back – it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
In 2025, style is linked to writing our own versions of history. adidas Originals is rolling out the sneaker in its two original colourways, with padding upgraded for 2025 comfort, alongside another icon – the Firebird Tracksuit. Both are reminders that while trends change in an instant, some things just live on in culture.
Discover the adidas Superstar here.
left
Dieyna wears
top. Blumarine
skirt + socks. adidas Originals
shoes adidas Superstar
right
Milan wears
jacket. Valette Studio
shorts + socks. adidas Originals
shoes. adidas Superstar
Dieyna wears
jacket. Rokh
skirt + socks. adidas Originals
shoes. adidas Superstar
left
jacket. Ports 1961
top + trousers. adidas Originals
skirt. Sehnsucht
shoes. adidas Superstar
right
trousers. adidas Originals
shoes. a adidas Superstar
left coat + trousers. MM6 Maison Margiela
jacket. adidas Originals
shoes. adidas Superstar
right
jacket. Newspeak
skirt + socks. adidas Originals
shoes. adidas Superstar
left
coat. Clementine Smith
top + trousers. adidas Originals
shoes. adidas Superstar
right
Hugo wears
jacket. adidas
trousers. Rokh
shoes. adidas Superstar
Dieyna wears
jacket. Sehnsucht
skirt. Camiel Fortgens
skirt + socks. adidas Originals
shoes. adidas Superstar
Milan wears
jacket. Valette Studio
trousers. Dawei
This Schön! x adidas Originals special has been produced by
photography. Marcello Junior Dino
creative direction + fashion. Patrick Clark
models. Hugo + Milan @ Success + Dieyna @ Metropolitain
video. Théo Clark
hair. Miwa Moroki @ TAG Agency
make up. Lisa Legrand @ Airport
video set. Justine Jeusset
retouch. Veronika Scarani
studio. AÖ Studio
photography assistant. Riccardo Fasana
video assistant. Pierre-Alexandre Paul
fashion assistant. Junior Cabral
hair assistant. Hiromitsu Yafune
production. Patrick Clark @ Schön! Studio
special thanks. the adidas Originals team.
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
left
Hugo wears
full look. adidas Originals
right
sweater. adidas Originals
trousers. Dawei
shoes. adidas Superstar
Style has a timeless quality that is intrinsically linked to culture. Movements emerge, individuals form new communities, new cultures are born. And in this process, the roots and foundations of our collective history return – not as a resurrection of the past, but as new iterations of culture. From the revival of Y2K sounds and style in hyperpop, or the new take on 1922 classic ‘Nosferatu’, culture is looking back at what shaped our present day. Take a classic – an adidas Originals–signed design – the Superstar. This isn’t just a sneaker – it’s a symbol, a key, and a connecting force.
Born on the court, the Superstar jumped the fence into skate parks, music videos, and clubs, and in 2025, is proof that time is all about how you embody it. From subcultures to pop, and from art to music, adidas Originals is turning the spotlight back on its most infamous silhouette – the Superstar – the Original Icon.
For the rebirth of this icon, adidas Originals explores the style history of the sneaker. The campaign captures the Superstar against an aptly star–studded cast of legends – all of whom rewrote culture in their own way – unveiling the visual history that defines the shoe. With a narration from silver–screen star Samuel L. Jackson, the cast rolls out the Superstar with new interpretations of the style: from Missy Elliott, who’s been rewriting hip hop history since day one; skateboarding hero Mark Gonzales; the NBA icon Anthony Edwards; Memphis rap phenom GloRilla; genre–bending singer Teezo Touchdown; K–pop’s global powerhouse JENNIE; and last but not least, the disruptive style icon Gabbriette, German pop-R&B phenomenon Nina Chuba, Austrian football star David Alaba, and German football champion Florian Wirtz, alongside many more. Seeing these talents on screen embodying the Superstar gives a distinct feeling – that this is a roll call for the next chapter.
jacket. Valette Studio
top, trousers + socks. adidas Originals
shoes. adidas Superstar
Annie Barrett, VP of Marketing at adidas Originals, calls the Superstar “a symbol of originality and a spark for cultural change.” There’s an undeniable truth in her statement – the shoe has been the unofficial uniform of people who refuse to ask for permission, from the world of skate to music – the Superstar is a tribute to identity. “From sport into many subcultures globally, it’s been worn by those who don’t wait for permission to lead,” Barrett confirms. “This campaign isn’t about looking back – it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
In 2025, style is linked to writing our own versions of history. adidas Originals is rolling out the sneaker in its two original colourways, with padding upgraded for 2025 comfort, alongside another icon – the Firebird Tracksuit. Both are reminders that while trends change in an instant, some things just live on in culture.
Discover the adidas Superstar here.
left
Dieyna wears
top. Blumarine
skirt + socks. adidas Originals
shoes adidas Superstar
right
Milan wears
jacket. Valette Studio
shorts + socks. adidas Originals
shoes. adidas Superstar
Dieyna wears
jacket. Rokh
skirt + socks. adidas Originals
shoes. adidas Superstar
left
jacket. Ports 1961
top + trousers. adidas Originals
skirt. Sehnsucht
shoes. adidas Superstar
right
trousers. adidas Originals
shoes. a adidas Superstar
left coat + trousers. MM6 Maison Margiela
jacket. adidas Originals
shoes. adidas Superstar
right
jacket. Newspeak
skirt + socks. adidas Originals
shoes. adidas Superstar
left
coat. Clementine Smith
top + trousers. adidas Originals
shoes. adidas Superstar
right
Hugo wears
jacket. adidas
trousers. Rokh
shoes. adidas Superstar
Dieyna wears
jacket. Sehnsucht
skirt. Camiel Fortgens
skirt + socks. adidas Originals
shoes. adidas Superstar
Milan wears
jacket. Valette Studio
trousers. Dawei
This Schön! x adidas Originals special has been produced by
photography. Marcello Junior Dino
creative direction + fashion. Patrick Clark
models. Hugo + Milan @ Success + Dieyna @ Metropolitain
video. Théo Clark
hair. Miwa Moroki @ TAG Agency
make up. Lisa Legrand @ Airport
video set. Justine Jeusset
retouch. Veronika Scarani
studio. AÖ Studio
photography assistant. Riccardo Fasana
video assistant. Pierre-Alexandre Paul
fashion assistant. Junior Cabral
hair assistant. Hiromitsu Yafune
production. Patrick Clark @ Schön! Studio
special thanks. the adidas Originals team.
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
