Dazed 100: 10年を振り返る、道を切り拓く10年

The Dazed 100 is ten! That’s right, in 2025, the global youth culture glossary is celebrating its tenth anniversary. Since its inception in 2015, the annual list has become a map of tomorrow’s changemakers, spotlighting young trailblazers across fashion, beauty, art, photography, music, entertainment, sport and activism, from every corner of the globe. Last year, we even brought you three new lists, courtesy of Dazed US, Dazed MENA and Dazed Korea, too. Over the past five years, the Dazed 100 has amassed over 71 million impressions on Dazed channels alone (not including talent posting about their inclusion).

Since the earliest days of their careers, the Dazed 100 has championed the likes of Greta Thunberg, Tyler Mitchell, Stormzy, Shon Faye, SOPHIE, Harris Dickinson, Hunter Schafer and Demna. It’s developed its own hashtags and encouraged communities to rally around their nominated figureheads. What’s more, the parties that accompany the list have become that of legend, with floods of attendees turning up and queuing down the streets.

If the past decade has taught us anything, it’s that a) the Dazed 100 is unparalleled as a platform for amplifying new voices, and b) that even when the state of the world feels like it gets darker every day, we continue to find the light in today’s youth.

Below, we take a trip back in time to revisit the past ten years of the Dazed 100.

Right at the end of 2014 and taking us into the new year, Kendall Jenner (just 18 years old at the time) graced the winter cover of Dazed, simultaneously swiping the number one spot of the inaugural Dazed 100 list. The young supermodel might have got the most votes that year, but alongside her were a few names that we’ve since got well acquainted with – FKA twigs, Virgil Abloh and Jacquemus, for example. In honour of Kendall’s victory, she even made us this Mean Girls-style video.

Following the success of the inaugural list, the Dazed 100 returned in 2016 in partnership with Calvin Klein. From the fashion world, there were the likes of Lotta Volkova, Grace Wales Bonner, Demna Gvasalia, Bella Hadid, Eckhaus Latta, Tyler Mitchell and Petra Collins, meanwhile, 2016 also marked the first time that Isamaya Ffrench was featured in Dazed, before going on to become Dazed Beauty’s creative director in 2018. It was a strong year for emerging musicians too – Travis Scott, Little Simz, Sky Ferreira and Stormzy were all included, though there could only be one winner, with Troye Sivan stealing the crown.

2016 also witnessed the first-ever Dazed 100 party. Together, Dazed and Calvin Klein took over a warehouse in Bushwick, attracting coverage from Vogue, WWD and the New York Times too. “Despite having to travel into the depths of Brooklyn and waiting in line in freezing temperatures, the likes of Emily Ratajkowski, Jessica Hart and Stella Maxwell turned out to celebrate the launch of the Dazed 100,” read a quote from WWD. Other attendees included Petra Collins, Virgil Abloh, Shayne Oliver, Zoë Kravitz, Cindy Bruna, Barbara Palvin and Dev Hynes.

“I love Calvin, and I’ve been the biggest fan of Dazed since I was little,” said Petra Collins at the time. “It’s the magazine that I looked at to see counter-culture, so it’s cool that Calvin and Dazed are doing stuff together. The thing about Calvin Klein is, in the 90s it was so shocking and cutting edge, and Dazed is that now and I feel like Calvin needed that reboot. It sort of makes sense.”

Working alongside CK One, 2017 was a big year for predicting the future of Hollywood. Anya Taylor-Joy, Harris Dickinson and Hunter Schafer were all ones to watch. A young Timothée Chalamet came in at number 37 on the list, meanwhile, the top spot was claimed by Stranger Things’ breakout star Finn Wolfhard. Elsewhere, a few familiar faces made an appearance – Dazed’s former editor-in-chief IB Kamara was listed among the 100 names, as well as photographer Campbell Addy.

Of course, we had to throw another party too. Alongside CK One, the 2017 blowout erupted onto 180 Strand, split across multiple rooms and even included a CK One gifting suite where guests could nab their own bottle of the scent. Familiar faces at the London bash included Skepta, Rina Sawayama, Sampha and Dilara Findikoglu.

In 2018, the tagline for the Dazed 100 was “the definitive guide to the people whose moment is now”, and seven years ago, the people in the spotlight were Sadie Sink (number two), Peggy Gou, Mowalola Ogunlesi, Anok Yai, Ava Nirui (AKA Ava Nope), Luar, Shon Faye, SOPHIE, Ross Lynch, Steve Lacy, Munroe Bergdorf and Lil Miquela. Placing 15th on the list was Justice4Grenfell, whilst the #NeverAgain movement came in at 14th, representing a surge in political empowerment. Coming in at first place, however, was Holland, the first openly gay K-pop singer.

That year, Dazed worked with YouTube to host the annual celebration party. Held at St Giles House on Poland Street in Soho, the DJ line-up featured Dazed100 talents such as Sega Bodega, Pxssy Palace and Crack Stevens alongside a special live performance by Flohio. In attendance were Jorja Smith, Michèle Lamy, Munroe Bergdorf, Ewen Spencer, James Massiah and more.

Greta Thunberg made it to the Dazed 100 in 2019, coming in ninth place and joined by musicians such as Rosalía, Lil Nas X, Sherelle, Obongjayar and King Princess. Flying the flag for the emerging fashion scene were the likes of Duran Lantink, Sinéad O’Dwyer and Bianca Saunders, as well as models Mona Tougaard and Nathan Westling. Three people on the list – Aweng, La’Shaunae, and Mandy Harris Williams – were even cast from a global Instagram search, #joinDazed100.

In 2020, five years after its inception, the Dazed 100 returned like never before. Partnering with Converse to launch the Dazed Ideas Fund, the list not only featured 100 of the world’s most passionate and outspoken next-gen names, but also their creative and philanthropic ideas. Alongside their photos, each of the names featured provided a manifesto for change. Essentially, an outline of what they’d do with the £50,000 grant money. Joy Crookes, for example, pledged to set up a scholarship to give young people of South Asian descent creative mentorship, whilst model Ella Snyder planned to work on a photobook celebrating the trans and non-binary community.

The new direction of the 2020 list also put an end to the traditional voting system that the Dazed 100 had previously used to determine the winner, making it fairer and more inclusive for those with smaller platforms. 

The prize was eventually shared between four winners of the Dazed 100: photographer Alfie White; DJ and gardener DJ Freedem; presenter and producer Henrie Kwushue; and Ella Snyder. The grant was also used to finance four digital summer workshops hosted by Dazed 100 talent: photographer Danika Magdelena, model Deba Hekmat, plus Joy Crookes and Beabadoobee.

In 2021, as life gradually began to return to normal post-pandemic, Dazed teamed up with Converse once again to launch Open to Change – a platform and digital hub that intended to support the new generation of creatives, with a particular focus on underrepresented communities. 

Open To Change included that year’s Dazed 100, which was curated by a mix of Dazed editors and past Dazed 100-ers including Young Thug, Quil Lemons, Tyler Mitchell, Alima Lee and Adam Eli. The full shortlist included the likes of Atlanta rapper Lil Keed, who went from working in McDonald’s to finding a fan in Drake (and was nominated by Young Thug), photographer Kennedi Carter, bird watching group Flock Together and trans-inclusive swimwear line by model sisters Maddie and Margo Whitley.

As part of the 2021 Dazed 100 campaign, Dazed also worked with TikTok to create a new challenge #ShowUsWhatYouGot. The challenge saw past 100-ers show us what they were able to achieve and what they went on to do, post being part of the Dazed 100.

In 2022, the list took a new approach again. In partnership with Coach, the concept took a new title, Dazed 100: Generation 3.0, and was all about the future of the internet and the next wave of digital pioneers shaping our online futures. Generation 3.0 featured changemakers from across the globe, including individuals from countries such as South Korea, Denmark, Ghana, Mexico, the United Kingdom, Palestine, USA, Germany, India, Honduras, Poland, Taiwan, Japan, Norway, Croatia, Singapore, Sweden, Brazil and more.

“This year, Metaverse and Web 3.0 have been the most hyped words, but there’s still so much confusion around the concepts,” said Dazed’s Izzy Farmiloe at the time. “We have chosen to spotlight emerging creatives who are building the future of the internet and beyond.” Names on the list in 2022 included the likes of girl group FLO (who went on to become Dazed cover stars last year), Palestinian fashion label Trashy Clothing, content creator Ebonix, and Indian activist Garvita Gulhati, designer and activist Alectra Rothschild, plus NYC music duo Frost Children.

In 2023, the Dazed 100 was all about the changemakers shaping the way that young people think, work and feel across fashion, beauty, art, photography, music, entertainment, activism, and beyond. “Over the years, the Dazed 100 has championed the movers, shakers and trailblazers in the creative industry and this year’s list is no different,” said former Dazed editor-in-chief Ib Kamara. “I’m constantly reminded of all the global talent that we’re so lucky to both watch from afar and collaborate with across our platforms.” Names on the list that year included Ethel Cain, Alex Consani, Ceechyna, Tyla, Cailee Spaeny, Aaron Esh and Mia Mckenna-Bruce.

For last year’s edition, in partnership with New Balance, the 2024 Dazed 100 was bigger than ever before. Not only did it include the usual Global 100 list, but three more lists specific to the US, the MENA region, and Asia, spotlighting even more international talent. Carefully curated by Dazed teams across the world (US, MENA, and Korea), as usual, the list celebrated those driving youth culture forward. “We should highlight those who capture a generation. People from all over the world – a truly global list – who are the changemakers influencing culture right now,” said Kamara.

Last year’s names included fashion trailblazers such as Eden Tan, Sidiki Touré, and Rui Zhou. Those changing the landscape of beauty: Matilda Mace, an expressive SFX artist, Ellen Atlanta, an incisive author on beauty culture, and Naomi Yasuda, a nail artist specialising in intricate designs. As well as some familiar faces, including Coco Gauff, Chappell Roan, Mk.gee and Imane Khelif, to name a few. Of course, we celebrated last year’s extended global list in true Dazed fashion with not just one, but several major parties across the planet (including the Dazed MENA rave, where Palestinian rapper Shabjdeed held his first ever performance in Dubai). Click here to see last year’s list in full.

The Dazed 100 is ten! That’s right, in 2025, the global youth culture glossary is celebrating its tenth anniversary. Since its inception in 2015, the annual list has become a map of tomorrow’s changemakers, spotlighting young trailblazers across fashion, beauty, art, photography, music, entertainment, sport and activism, from every corner of the globe. Last year, we even brought you three new lists, courtesy of Dazed US, Dazed MENA and Dazed Korea, too. Over the past five years, the Dazed 100 has amassed over 71 million impressions on Dazed channels alone (not including talent posting about their inclusion).

Since the earliest days of their careers, the Dazed 100 has championed the likes of Greta Thunberg, Tyler Mitchell, Stormzy, Shon Faye, SOPHIE, Harris Dickinson, Hunter Schafer and Demna. It’s developed its own hashtags and encouraged communities to rally around their nominated figureheads. What’s more, the parties that accompany the list have become that of legend, with floods of attendees turning up and queuing down the streets.

If the past decade has taught us anything, it’s that a) the Dazed 100 is unparalleled as a platform for amplifying new voices, and b) that even when the state of the world feels like it gets darker every day, we continue to find the light in today’s youth.

Below, we take a trip back in time to revisit the past ten years of the Dazed 100.

Right at the end of 2014 and taking us into the new year, Kendall Jenner (just 18 years old at the time) graced the winter cover of Dazed, simultaneously swiping the number one spot of the inaugural Dazed 100 list. The young supermodel might have got the most votes that year, but alongside her were a few names that we’ve since got well acquainted with – FKA twigs, Virgil Abloh and Jacquemus, for example. In honour of Kendall’s victory, she even made us this Mean Girls-style video.

Following the success of the inaugural list, the Dazed 100 returned in 2016 in partnership with Calvin Klein. From the fashion world, there were the likes of Lotta Volkova, Grace Wales Bonner, Demna Gvasalia, Bella Hadid, Eckhaus Latta, Tyler Mitchell and Petra Collins, meanwhile, 2016 also marked the first time that Isamaya Ffrench was featured in Dazed, before going on to become Dazed Beauty’s creative director in 2018. It was a strong year for emerging musicians too – Travis Scott, Little Simz, Sky Ferreira and Stormzy were all included, though there could only be one winner, with Troye Sivan stealing the crown.

2016 also witnessed the first-ever Dazed 100 party. Together, Dazed and Calvin Klein took over a warehouse in Bushwick, attracting coverage from Vogue, WWD and the New York Times too. “Despite having to travel into the depths of Brooklyn and waiting in line in freezing temperatures, the likes of Emily Ratajkowski, Jessica Hart and Stella Maxwell turned out to celebrate the launch of the Dazed 100,” read a quote from WWD. Other attendees included Petra Collins, Virgil Abloh, Shayne Oliver, Zoë Kravitz, Cindy Bruna, Barbara Palvin and Dev Hynes.

“I love Calvin, and I’ve been the biggest fan of Dazed since I was little,” said Petra Collins at the time. “It’s the magazine that I looked at to see counter-culture, so it’s cool that Calvin and Dazed are doing stuff together. The thing about Calvin Klein is, in the 90s it was so shocking and cutting edge, and Dazed is that now and I feel like Calvin needed that reboot. It sort of makes sense.”

Working alongside CK One, 2017 was a big year for predicting the future of Hollywood. Anya Taylor-Joy, Harris Dickinson and Hunter Schafer were all ones to watch. A young Timothée Chalamet came in at number 37 on the list, meanwhile, the top spot was claimed by Stranger Things’ breakout star Finn Wolfhard. Elsewhere, a few familiar faces made an appearance – Dazed’s former editor-in-chief IB Kamara was listed among the 100 names, as well as photographer Campbell Addy.

Of course, we had to throw another party too. Alongside CK One, the 2017 blowout erupted onto 180 Strand, split across multiple rooms and even included a CK One gifting suite where guests could nab their own bottle of the scent. Familiar faces at the London bash included Skepta, Rina Sawayama, Sampha and Dilara Findikoglu.

In 2018, the tagline for the Dazed 100 was “the definitive guide to the people whose moment is now”, and seven years ago, the people in the spotlight were Sadie Sink (number two), Peggy Gou, Mowalola Ogunlesi, Anok Yai, Ava Nirui (AKA Ava Nope), Luar, Shon Faye, SOPHIE, Ross Lynch, Steve Lacy, Munroe Bergdorf and Lil Miquela. Placing 15th on the list was Justice4Grenfell, whilst the #NeverAgain movement came in at 14th, representing a surge in political empowerment. Coming in at first place, however, was Holland, the first openly gay K-pop singer.

That year, Dazed worked with YouTube to host the annual celebration party. Held at St Giles House on Poland Street in Soho, the DJ line-up featured Dazed100 talents such as Sega Bodega, Pxssy Palace and Crack Stevens alongside a special live performance by Flohio. In attendance were Jorja Smith, Michèle Lamy, Munroe Bergdorf, Ewen Spencer, James Massiah and more.

Greta Thunberg made it to the Dazed 100 in 2019, coming in ninth place and joined by musicians such as Rosalía, Lil Nas X, Sherelle, Obongjayar and King Princess. Flying the flag for the emerging fashion scene were the likes of Duran Lantink, Sinéad O’Dwyer and Bianca Saunders, as well as models Mona Tougaard and Nathan Westling. Three people on the list – Aweng, La’Shaunae, and Mandy Harris Williams – were even cast from a global Instagram search, #joinDazed100.

In 2020, five years after its inception, the Dazed 100 returned like never before. Partnering with Converse to launch the Dazed Ideas Fund, the list not only featured 100 of the world’s most passionate and outspoken next-gen names, but also their creative and philanthropic ideas. Alongside their photos, each of the names featured provided a manifesto for change. Essentially, an outline of what they’d do with the £50,000 grant money. Joy Crookes, for example, pledged to set up a scholarship to give young people of South Asian descent creative mentorship, whilst model Ella Snyder planned to work on a photobook celebrating the trans and non-binary community.

The new direction of the 2020 list also put an end to the traditional voting system that the Dazed 100 had previously used to determine the winner, making it fairer and more inclusive for those with smaller platforms. 

The prize was eventually shared between four winners of the Dazed 100: photographer Alfie White; DJ and gardener DJ Freedem; presenter and producer Henrie Kwushue; and Ella Snyder. The grant was also used to finance four digital summer workshops hosted by Dazed 100 talent: photographer Danika Magdelena, model Deba Hekmat, plus Joy Crookes and Beabadoobee.

In 2021, as life gradually began to return to normal post-pandemic, Dazed teamed up with Converse once again to launch Open to Change – a platform and digital hub that intended to support the new generation of creatives, with a particular focus on underrepresented communities. 

Open To Change included that year’s Dazed 100, which was curated by a mix of Dazed editors and past Dazed 100-ers including Young Thug, Quil Lemons, Tyler Mitchell, Alima Lee and Adam Eli. The full shortlist included the likes of Atlanta rapper Lil Keed, who went from working in McDonald’s to finding a fan in Drake (and was nominated by Young Thug), photographer Kennedi Carter, bird watching group Flock Together and trans-inclusive swimwear line by model sisters Maddie and Margo Whitley.

As part of the 2021 Dazed 100 campaign, Dazed also worked with TikTok to create a new challenge #ShowUsWhatYouGot. The challenge saw past 100-ers show us what they were able to achieve and what they went on to do, post being part of the Dazed 100.

In 2022, the list took a new approach again. In partnership with Coach, the concept took a new title, Dazed 100: Generation 3.0, and was all about the future of the internet and the next wave of digital pioneers shaping our online futures. Generation 3.0 featured changemakers from across the globe, including individuals from countries such as South Korea, Denmark, Ghana, Mexico, the United Kingdom, Palestine, USA, Germany, India, Honduras, Poland, Taiwan, Japan, Norway, Croatia, Singapore, Sweden, Brazil and more.

“This year, Metaverse and Web 3.0 have been the most hyped words, but there’s still so much confusion around the concepts,” said Dazed’s Izzy Farmiloe at the time. “We have chosen to spotlight emerging creatives who are building the future of the internet and beyond.” Names on the list in 2022 included the likes of girl group FLO (who went on to become Dazed cover stars last year), Palestinian fashion label Trashy Clothing, content creator Ebonix, and Indian activist Garvita Gulhati, designer and activist Alectra Rothschild, plus NYC music duo Frost Children.

In 2023, the Dazed 100 was all about the changemakers shaping the way that young people think, work and feel across fashion, beauty, art, photography, music, entertainment, activism, and beyond. “Over the years, the Dazed 100 has championed the movers, shakers and trailblazers in the creative industry and this year’s list is no different,” said former Dazed editor-in-chief Ib Kamara. “I’m constantly reminded of all the global talent that we’re so lucky to both watch from afar and collaborate with across our platforms.” Names on the list that year included Ethel Cain, Alex Consani, Ceechyna, Tyla, Cailee Spaeny, Aaron Esh and Mia Mckenna-Bruce.

For last year’s edition, in partnership with New Balance, the 2024 Dazed 100 was bigger than ever before. Not only did it include the usual Global 100 list, but three more lists specific to the US, the MENA region, and Asia, spotlighting even more international talent. Carefully curated by Dazed teams across the world (US, MENA, and Korea), as usual, the list celebrated those driving youth culture forward. “We should highlight those who capture a generation. People from all over the world – a truly global list – who are the changemakers influencing culture right now,” said Kamara.

Last year’s names included fashion trailblazers such as Eden Tan, Sidiki Touré, and Rui Zhou. Those changing the landscape of beauty: Matilda Mace, an expressive SFX artist, Ellen Atlanta, an incisive author on beauty culture, and Naomi Yasuda, a nail artist specialising in intricate designs. As well as some familiar faces, including Coco Gauff, Chappell Roan, Mk.gee and Imane Khelif, to name a few. Of course, we celebrated last year’s extended global list in true Dazed fashion with not just one, but several major parties across the planet (including the Dazed MENA rave, where Palestinian rapper Shabjdeed held his first ever performance in Dubai). Click here to see last year’s list in full.