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Light Blue (2025)23 Images
We’re often led to consider the Proustian potential of perfume and its inextricable connection with our latent memories. But every so often, we encounter a perfume which evokes pure fantasy. Dolce & Gabbana’s Light Blue is one such scent.
It’s impossible to smell Light Blue without picturing the azure of the Sorrento Peninsula and the iconic backdrop of Capri’s Faraglioni. Mineral, zesty and salty, it embodies the perfect blue of sky and sea, and the sun’s shimmering heat and seawater drying on bare skin. It’s provocative, recalling lazy afternoons and sensual siestas.
All these dreamy associations have been encapsulated in what has become one of the most memorable fragrance advertisements of all time. From the moment the first Light Blue advert, starring David Gandy and Marjia Vujović, appeared on our screens in 2007, it embodied a sensual fantasy of summer love and Italian glamour.
Almost 25 years since the fragrance first appeared in its now iconic frosted glass bottle, a new campaign starring supermodel Vittoria Ceretti and White Lotus star Theo James reimagines the Light Blue fantasy. Shot by Gordon Von Steine, it suggests a summer love story unfolding against that unmistakable backdrop of Capri in a “timeless celebration of the Italian spirit”.
To mark this occasion, Light Blue Eau de Toilette and Light Blue Pour Homme Eau de Toilette have been refined by their perfumers, Olivier Cresp and Alberto Morillas, to retain the allure of the original scent with a more intense and prolonged finish.
Below, we talk with Italian supermodel Vittoria Ceretti about becoming the face of such an iconic perfume, creating the sensual atmosphere on set, and her enduring memories of this sun-kissed shoot.
Congratulations on the campaign, it’s so cool and sexy and cinematic! Light Blue is such a beloved fragrance, but why were you personally drawn to it?
Vittoria Ceretti: Light Blue has always been such an iconic campaign, not just in Italy, but worldwide. As Italians, we’re very proud of what Dolce & Gabbana have done. Also, D&G was the first big fashion house that wanted to work with me when I was 15 and they had me walk in their Alta Moda couture show. It was the first one that my mum let me skip school to work with. So, it kind of felt like a full-cycle moment to do this with them.
It’s nice that D&G have been in your life this whole time. You mention the special relationship you have with the brand as an Italian, but what other particular associations does Light Blue have for you? What specific memories does it evoke?
Vittoria Ceretti: Most of my Light Blue memories come before I was modelling, when I would see it on TV during commercial breaks. And then, when I started working with D&G, it was something that I kept seeing at the airport. And, again, because they were one of the first clients who wanted to work with me, it always felt very familiar seeing the displays of Light Blue – I would always notice it and look at it. I suppose it kept me company, in a way, throughout my career and before. And it’s almost my age – I’m 27 and it’s been around for 25 years.
So you’ve grown up with Light Blue, in a sense. The campaign is so cinematic. Watching it, I wish it were a feature film. Did you take any kind of inspiration from particular movies when you were approaching the shoot?
Vittoria Ceretti: I think mainly my inspiration was the number of times that I’ve watched the first Light Blue campaign. There always was this chemistry between the two characters, and it always had this very strong cinematic approach. It didn’t seem like fashion because, of course, there is the famous white bikini, but it’s purely the emotions they managed to share with the audience through the camera. I think that was my main inspiration.
That original campaign has really become part of the tapestry of popular culture….
Vittoria Ceretti: Yes, it lives on in people’s imaginations. It really evokes summer, particularly an Italian summer. It’s all the things everyone loves and looks forward to all year round. It’s like a dream summer.
It seems like there is a genuine chemistry between you and Theo James. Can you tell us about working together and how you created this very vivid sense of intimacy?
Vittoria Ceretti: I think both he and I knew the story we had to tell. And he’s an amazing actor, obviously, which made it so easy for me to get into the role and play that role with him. I think we let ourselves get carried away by the sun and the sea and the beautiful landscape. It never felt forced, it kind of always just flowed. Gordon [Von Steiner] gave us directions and we just went on with it.
I can imagine the atmosphere of Capri itself fed into that as well…
Vittoria Ceretti: 1000 per cent. It was so dreamy, all of it. And we were playing the soundtrack song, so it’s almost like we were already in it. It felt like we were living in the video, if that makes sense.
Yes, totally. And you mentioned the characters you had to play. Were there any specific details to hook this performance onto?
Vittoria Ceretti: It’s not like anyone told us, ‘This is what you have to do, this is the chemistry you need to have.’ I think it was just in something that we communicated between the three of us – me, Theo and Gordon. But also, I think that seeing the work that Gordon has done in the past, plus looking at the very first campaign for inspiration, I think we just jumped right into the characters. We knew we wanted to tell a story as romantic as the original and make people dream of a summer love and summer holidays.
Can you share any particularly memorable moments from the shoot?
Vittoria Ceretti: Sometimes, I would have an hour to myself because they were shooting Theo on his own, and I would just sit and stare at the Faraglioni from a little room on the beach I had for myself. And I had my best friend with me, so we would swim in the water between shots. One night, we did our last shoot – on the water on the little boat, the famous shot – and, as soon as we wrapped, we all jumped in the water together at sunset.
If you had to describe the fragrance to someone who’d never smelled Light Blue, how would you describe it?
Vittoria Ceretti: There’s the obvious lemon zest that you know when you spray it. It’s fresh. It feels salty. It’s subtle and it’s sexy without being sweet. It smells like a perfect summer day.
Does perfume play a big role in your own beauty rituals?
Vittoria Ceretti: My routine used to be all about my skincare, but more recently, I became interested in perfume, and now it plays a huge role. I don’t think I’ve left my house without perfume in the last two years, not once. Even if I’m just going to the supermarket and I know I’m gonna be back home in five minutes, I’m still gonna spray it.
I started choosing fragrances based on what I’m wearing that day, what the weather is like or how I’m feeling. If I’m wearing darker colours, I’m going to choose a fragrance with more amber, for instance. I choose something from all these bottles I have at home, and it changes every day. I always go back to the same ones, but I do have my favourites.
Light Blue is described as ‘a timeless celebration of the Italian spirit’. How would you describe the quintessential Italian spirit?
Vittoria Ceretti: I think it’s all about enjoying life, taking things slow, good food and long vacation. Everybody in fashion in New York always complains they can’t work in August because Italians won’t work. And, you know, I think we don’t take things too seriously. One quote I always tell people is, ‘We don’t live to work, we work to live.’
Dolce&Gabbana Light Blue fragrances are available now at Boots
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Light Blue (2025)23 Images
We’re often led to consider the Proustian potential of perfume and its inextricable connection with our latent memories. But every so often, we encounter a perfume which evokes pure fantasy. Dolce & Gabbana’s Light Blue is one such scent.
It’s impossible to smell Light Blue without picturing the azure of the Sorrento Peninsula and the iconic backdrop of Capri’s Faraglioni. Mineral, zesty and salty, it embodies the perfect blue of sky and sea, and the sun’s shimmering heat and seawater drying on bare skin. It’s provocative, recalling lazy afternoons and sensual siestas.
All these dreamy associations have been encapsulated in what has become one of the most memorable fragrance advertisements of all time. From the moment the first Light Blue advert, starring David Gandy and Marjia Vujović, appeared on our screens in 2007, it embodied a sensual fantasy of summer love and Italian glamour.
Almost 25 years since the fragrance first appeared in its now iconic frosted glass bottle, a new campaign starring supermodel Vittoria Ceretti and White Lotus star Theo James reimagines the Light Blue fantasy. Shot by Gordon Von Steine, it suggests a summer love story unfolding against that unmistakable backdrop of Capri in a “timeless celebration of the Italian spirit”.
To mark this occasion, Light Blue Eau de Toilette and Light Blue Pour Homme Eau de Toilette have been refined by their perfumers, Olivier Cresp and Alberto Morillas, to retain the allure of the original scent with a more intense and prolonged finish.
Below, we talk with Italian supermodel Vittoria Ceretti about becoming the face of such an iconic perfume, creating the sensual atmosphere on set, and her enduring memories of this sun-kissed shoot.
Congratulations on the campaign, it’s so cool and sexy and cinematic! Light Blue is such a beloved fragrance, but why were you personally drawn to it?
Vittoria Ceretti: Light Blue has always been such an iconic campaign, not just in Italy, but worldwide. As Italians, we’re very proud of what Dolce & Gabbana have done. Also, D&G was the first big fashion house that wanted to work with me when I was 15 and they had me walk in their Alta Moda couture show. It was the first one that my mum let me skip school to work with. So, it kind of felt like a full-cycle moment to do this with them.
It’s nice that D&G have been in your life this whole time. You mention the special relationship you have with the brand as an Italian, but what other particular associations does Light Blue have for you? What specific memories does it evoke?
Vittoria Ceretti: Most of my Light Blue memories come before I was modelling, when I would see it on TV during commercial breaks. And then, when I started working with D&G, it was something that I kept seeing at the airport. And, again, because they were one of the first clients who wanted to work with me, it always felt very familiar seeing the displays of Light Blue – I would always notice it and look at it. I suppose it kept me company, in a way, throughout my career and before. And it’s almost my age – I’m 27 and it’s been around for 25 years.
So you’ve grown up with Light Blue, in a sense. The campaign is so cinematic. Watching it, I wish it were a feature film. Did you take any kind of inspiration from particular movies when you were approaching the shoot?
Vittoria Ceretti: I think mainly my inspiration was the number of times that I’ve watched the first Light Blue campaign. There always was this chemistry between the two characters, and it always had this very strong cinematic approach. It didn’t seem like fashion because, of course, there is the famous white bikini, but it’s purely the emotions they managed to share with the audience through the camera. I think that was my main inspiration.
That original campaign has really become part of the tapestry of popular culture….
Vittoria Ceretti: Yes, it lives on in people’s imaginations. It really evokes summer, particularly an Italian summer. It’s all the things everyone loves and looks forward to all year round. It’s like a dream summer.
It seems like there is a genuine chemistry between you and Theo James. Can you tell us about working together and how you created this very vivid sense of intimacy?
Vittoria Ceretti: I think both he and I knew the story we had to tell. And he’s an amazing actor, obviously, which made it so easy for me to get into the role and play that role with him. I think we let ourselves get carried away by the sun and the sea and the beautiful landscape. It never felt forced, it kind of always just flowed. Gordon [Von Steiner] gave us directions and we just went on with it.
I can imagine the atmosphere of Capri itself fed into that as well…
Vittoria Ceretti: 1000 per cent. It was so dreamy, all of it. And we were playing the soundtrack song, so it’s almost like we were already in it. It felt like we were living in the video, if that makes sense.
Yes, totally. And you mentioned the characters you had to play. Were there any specific details to hook this performance onto?
Vittoria Ceretti: It’s not like anyone told us, ‘This is what you have to do, this is the chemistry you need to have.’ I think it was just in something that we communicated between the three of us – me, Theo and Gordon. But also, I think that seeing the work that Gordon has done in the past, plus looking at the very first campaign for inspiration, I think we just jumped right into the characters. We knew we wanted to tell a story as romantic as the original and make people dream of a summer love and summer holidays.
Can you share any particularly memorable moments from the shoot?
Vittoria Ceretti: Sometimes, I would have an hour to myself because they were shooting Theo on his own, and I would just sit and stare at the Faraglioni from a little room on the beach I had for myself. And I had my best friend with me, so we would swim in the water between shots. One night, we did our last shoot – on the water on the little boat, the famous shot – and, as soon as we wrapped, we all jumped in the water together at sunset.
If you had to describe the fragrance to someone who’d never smelled Light Blue, how would you describe it?
Vittoria Ceretti: There’s the obvious lemon zest that you know when you spray it. It’s fresh. It feels salty. It’s subtle and it’s sexy without being sweet. It smells like a perfect summer day.
Does perfume play a big role in your own beauty rituals?
Vittoria Ceretti: My routine used to be all about my skincare, but more recently, I became interested in perfume, and now it plays a huge role. I don’t think I’ve left my house without perfume in the last two years, not once. Even if I’m just going to the supermarket and I know I’m gonna be back home in five minutes, I’m still gonna spray it.
I started choosing fragrances based on what I’m wearing that day, what the weather is like or how I’m feeling. If I’m wearing darker colours, I’m going to choose a fragrance with more amber, for instance. I choose something from all these bottles I have at home, and it changes every day. I always go back to the same ones, but I do have my favourites.
Light Blue is described as ‘a timeless celebration of the Italian spirit’. How would you describe the quintessential Italian spirit?
Vittoria Ceretti: I think it’s all about enjoying life, taking things slow, good food and long vacation. Everybody in fashion in New York always complains they can’t work in August because Italians won’t work. And, you know, I think we don’t take things too seriously. One quote I always tell people is, ‘We don’t live to work, we work to live.’
Dolce&Gabbana Light Blue fragrances are available now at Boots
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