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Rocky’s Ray-Ban vision, Margiela x Louboutin’s dream collab, AUPEN’s dazzling launch and a greener future with ECCO.Kollektive – read on for exciting collaborations and collection drops.
AUPEN’s Dazzling New Chapter
Courtesy of AUPEN
Taylor Swift is obsessed. Jenna Ortega can’t stop wearing them, and neither can Anya Taylor-Joy, Lucy Liu, Lady Gaga, or Charli XCX. Yes, we’re talking about AUPEN. The Singapore-based luxury brand has taken the industry by storm with its Nirvana bag, a favourite among celebrities and stylists alike, celebrated for its sculptural shape and timeless design. But now, they’re stepping it up. AUPEN has officially announced the highly anticipated first drop of their jewellery line. The Sinner earrings also mark the debut of AUPEN’s exciting new partnership with LVMH’s Métiers d’Art, the industry leaders in luxury craftsmanship, propelling the brand to even greater heights, now backed by the masters of the craft. We’re adding it to our cart immediately — you should too, no questions asked. This one’s about to fly off the shelves.
A$AP Rocky x Ray-Ban – A Visionary Takeover
Yes, you read that right: rap royalty and sartorial provocateur A$AP Rocky, the rapper known for his trendsetting influence across music and fashion, is now Ray-Ban’s first-ever Creative Director. In a major leap for the iconic eyewear brand, this partnership fuses Ray-Ban’s rich heritage with a dose of culture, all infused with Rocky’s signature style. But this isn’t your typical brand collab. The legendary purveyors of timeless eyewear are handing the reins to a visionary who’s never been afraid to rewrite the rulebook. Now, as the driving force behind the future of Ray-Ban, Rocky is designing frames, directing campaigns, reimagining store spaces, and infusing everything with his unique blend of music, fashion, and art. The first drop, “Blacked Out Collection,” is a reimagining of the Mega Icons with ultra-dark lenses and gold-plated details. Get ready to see the world through Rocky’s lenses, launching in April 2025.
NikeSKIMS’ Strategic Alliance
Grounded in an unwavering belief in women, Nike and Skims have teamed up to introduce a groundbreaking new brand: NikeSKIMS, designed to sculpt and engineered to perform. Nike is elevating its women’s activewear game, while SKIMS is proving their influence extends far beyond the lounge. It’s a calculated fusion of athletic prowess and sculpted form, a clear evolution of what it means to be both powerful and chic. The collection aims to provide women with flattering, functional training apparel that champions inclusivity and body positivity. Poised to redefine not only how we experience activewear but also how we look while doing it. While the exact silhouette remains a mystery until it drops this Spring, our best guess envisions a seamless blend of SKIMS’ signature clean, minimalist aesthetic, soft nude tones, and luxuriously stretchy fabrics, paired with Nike’s iconic technical design and sporty essentials.
Sole-mates: Margiela x Louboutin Collab
A footwear frenzy is on the horizon as Margiela prepares to launch a collaborative prêt-à-porter collection on March 12, 2025. This marks the continuation of the artistic dialogue sparked at the divine Margiela Artisanal haute couture show in January, where those Louboutin-laced shoes teased us. Consider this the encore to the collaboration between Maison Margiela and Christian Louboutin – where subversive chic meets scarlet-soled seduction.
ECCO.Kollektive: A Greener Vision
Craig Green just dropped a collaboration that’s less “footwear” and more “wearable art.” Teaming up with ECCO.kollektive for their fifth chapter, Green’s SS25 collection fuses their unique visions with ECCO’s technical expertise across footwear, ready-to-wear, and more. We’re talking sculptural showpieces crafted in ECCO’s leather Atelier, where leather is deconstructed, dissected, and reborn as articulated jackets. It’s like a fashion autopsy, but make it high art. The real magic, however, lies in the footwear. Green’s reimagining of ECCO’s iconic 80s Joke shoe – in a muted, utilitarian palette – presents a forward-looking yet practical proposal. And because Green isn’t just about aesthetics, he’s also pushing boundaries with ECCO’s groundbreaking Super Critical CO2 dyeing technique, revolutionising sustainable leather production. Green is the first designer to bring this CO2 dyeing technique to life, using it on a selection of the collection’s runway shoes.
“ECCO’s consistent focus on pushing innovation while maintaining practical functionality is really inspiring. I have always explored ideas of functionality and craftsmanship within my work, something that is also at the core of ECCO’s approach to design and innovation. ECCO’s expertise in leather allowed space for new creative possibilities, resulting in sculptural jackets that celebrate leather innovation and craft in its most extreme form”. – Craig Green
LV BIKER BAG
Buckle up – Louis Vuitton just dropped the LV Biker Bag, and it’s pure, unadulterated power. Straight off the SS25 runway, this isn’t just a bag; it’s a mood – a supple, shape-shifting dream already slung over the shoulders of icons like Lisa and Saoirse Ronan. Nicolas Ghesquière’s vision of “soft power” translates into a delicious paradox: biker-tough meets effortlessly chic. Inspired by Louis Vuitton’s rich history of trunk-making details, the bag features pixelated lambskin and silhouettes that fold and flex. From clutch to cross-body, this bag transforms, available in shades like Pixel Noir and Dark Denim. Combining resilience with elegance, the model’s design boasts several straps, coupled with two handles, allowing it to be worn in multiple ways. Hitting stores on February 22nd.
Lululemon X Lewis Hamilton
Lewis Hamilton’s year is marked by a Ferrari debut, Met Gala co-chairmanship, and now, his new role as a Lululemon ambassador. It makes sense – Lululemon is sleek, sporty, and subtly luxurious, just like his driving. But he’s not just lending his face. Known for his keen eye for detail and personal style, the Formula One driver will collaborate on future design innovations and global advocacy work. With his own clothing line and high-profile collaborations, Hamilton’s partnership with Lululemon cements his status as a fashion-forward athlete, seamlessly blending the worlds of sports and style. The collaboration aims to showcase the brand’s versatility, proving they do more than make you look good in the gym – they’re showing they have the style to match the substance, appealing to athletes and those seeking comfortable, stylish apparel.
Sushi, Served Saint Laurent Style
@ysl
Saint Laurent is transcending fashion and morphing into a cultural powerhouse. Following the success of their 2022 collaboration, Anthony Vaccarello, ever the visionary, has partnered with Sushi Park’s Peter Park to launch an exclusive culinary experience within the newly revamped RIVE DROITE boutique in Paris. This isn’t just dining; it’s an immersive shopping and culinary event – a celebrity-adored slice of LA landing in Paris. This venture, alongside the curated BABYLONE bookstore and gallery, highlights Saint Laurent’s push into experiential luxury. The partnership was announced through a short film, directed by Pierre-Ange Carlotti, featuring ambassadors of the house and familiar celebrities, all hinting at the dark, chic aesthetics.
The move, echoing similar ventures by other luxury houses, signals a shift towards curated, IRL experiences, redefining the modern retail landscape. Sushi Park Paris at RIVE DROITE opens on February 21st, inviting those seeking a taste of Saint Laurent’s expanded universe.
PUMA X SKEPTA – “Hike Fashion”
Skepta is back, and he’s taking PUMA on a hike. The collection merges the rapper’s distinct style and cultural influence with PUMA’s sportswear archive, remixing the brand’s heritage through Skepta’s unique lens. Y2K nostalgia, but make it an expedition. PUMA is getting a rugged, outdoorsy upgrade, with pieces like the Pertex Puffer and Pertex Vest, offering zipped storage and featuring the exclusive PUMA x Skepta badge. Alongside these, an arsenal of shoes, rope laces, hiking hooks, hats, bags, and gloves are all reimagined through Skepta’s inimitable gaze. Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.
Want in? Available on PUMA.co.uk, at the PUMA Store on Carnaby Street, and at select PUMA retailers.
Charlie Hunnam & Stella Maxwell for Mackage SS25 campaign
Consider us captivated – Mackage just dropped their SS25 bombshell, starring actor Charlie Hunnam and supermodel Stella Maxwell. It’s a collision of worlds: Hunnam’s gritty charisma meets Maxwell’s ethereal elegance, creating a delicious tension that screams Mackage.
Inspired by Earth, fire, water, and air, the collection, “Aesthetics That Protect,” blends performance and luxury. Expect technical fabrics, sleek silhouettes, and that unmistakable Mackage edge. Hunnam’s “commitment to innovation” and Maxwell’s “individuality” perfectly embody the brand’s dynamic spirit. Mackage is redefining rugged-luxe, proving you can be both powerful and polished.
Stella Maxwell, returning for her second consecutive year as the face of Mackage, says, “This campaign feels particularly special, as it’s a celebration of individuality, technical mastery, and the transformative power of fashion.”
Converse’s “Love, Chuck” Anthem With Charli XCX, Tyler the Creator, and Lil Yachty
Courtesy of Converse
For generations of athletes, artists, musicians, and rebels, the Chuck Taylor is more than just a shoe – it’s a badge of honour and a symbol of nonconformity. Over time, the Chuck Taylor has become an intimate confidant, its faded colours and scuffed soles serving as a reminder of long-winded journeys to get to where you are – a better place. The bond between the Chuck Taylor and the creative community forms the foundation of the upcoming “Love, Chuck” anthem.
The short film brings together Converse’s eclectic line-up of partners, including Tyler, The Creator, Charli XCX, Vince Staples, Lil Yachty, and more, as they showcase their love for the Chuck and their own creative journeys. The anthem is an invitation to every dreamer, every visionary, every soul yearning to create: to not let the fear of failure stop them, to create what they love, and to “Go Do That.”
Words — Isabella Ardeman
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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Rocky’s Ray-Ban vision, Margiela x Louboutin’s dream collab, AUPEN’s dazzling launch and a greener future with ECCO.Kollektive – read on for exciting collaborations and collection drops.
AUPEN’s Dazzling New Chapter
Courtesy of AUPEN
Taylor Swift is obsessed. Jenna Ortega can’t stop wearing them, and neither can Anya Taylor-Joy, Lucy Liu, Lady Gaga, or Charli XCX. Yes, we’re talking about AUPEN. The Singapore-based luxury brand has taken the industry by storm with its Nirvana bag, a favourite among celebrities and stylists alike, celebrated for its sculptural shape and timeless design. But now, they’re stepping it up. AUPEN has officially announced the highly anticipated first drop of their jewellery line. The Sinner earrings also mark the debut of AUPEN’s exciting new partnership with LVMH’s Métiers d’Art, the industry leaders in luxury craftsmanship, propelling the brand to even greater heights, now backed by the masters of the craft. We’re adding it to our cart immediately — you should too, no questions asked. This one’s about to fly off the shelves.
A$AP Rocky x Ray-Ban – A Visionary Takeover
Yes, you read that right: rap royalty and sartorial provocateur A$AP Rocky, the rapper known for his trendsetting influence across music and fashion, is now Ray-Ban’s first-ever Creative Director. In a major leap for the iconic eyewear brand, this partnership fuses Ray-Ban’s rich heritage with a dose of culture, all infused with Rocky’s signature style. But this isn’t your typical brand collab. The legendary purveyors of timeless eyewear are handing the reins to a visionary who’s never been afraid to rewrite the rulebook. Now, as the driving force behind the future of Ray-Ban, Rocky is designing frames, directing campaigns, reimagining store spaces, and infusing everything with his unique blend of music, fashion, and art. The first drop, “Blacked Out Collection,” is a reimagining of the Mega Icons with ultra-dark lenses and gold-plated details. Get ready to see the world through Rocky’s lenses, launching in April 2025.
NikeSKIMS’ Strategic Alliance
Grounded in an unwavering belief in women, Nike and Skims have teamed up to introduce a groundbreaking new brand: NikeSKIMS, designed to sculpt and engineered to perform. Nike is elevating its women’s activewear game, while SKIMS is proving their influence extends far beyond the lounge. It’s a calculated fusion of athletic prowess and sculpted form, a clear evolution of what it means to be both powerful and chic. The collection aims to provide women with flattering, functional training apparel that champions inclusivity and body positivity. Poised to redefine not only how we experience activewear but also how we look while doing it. While the exact silhouette remains a mystery until it drops this Spring, our best guess envisions a seamless blend of SKIMS’ signature clean, minimalist aesthetic, soft nude tones, and luxuriously stretchy fabrics, paired with Nike’s iconic technical design and sporty essentials.
Sole-mates: Margiela x Louboutin Collab
A footwear frenzy is on the horizon as Margiela prepares to launch a collaborative prêt-à-porter collection on March 12, 2025. This marks the continuation of the artistic dialogue sparked at the divine Margiela Artisanal haute couture show in January, where those Louboutin-laced shoes teased us. Consider this the encore to the collaboration between Maison Margiela and Christian Louboutin – where subversive chic meets scarlet-soled seduction.
ECCO.Kollektive: A Greener Vision
Craig Green just dropped a collaboration that’s less “footwear” and more “wearable art.” Teaming up with ECCO.kollektive for their fifth chapter, Green’s SS25 collection fuses their unique visions with ECCO’s technical expertise across footwear, ready-to-wear, and more. We’re talking sculptural showpieces crafted in ECCO’s leather Atelier, where leather is deconstructed, dissected, and reborn as articulated jackets. It’s like a fashion autopsy, but make it high art. The real magic, however, lies in the footwear. Green’s reimagining of ECCO’s iconic 80s Joke shoe – in a muted, utilitarian palette – presents a forward-looking yet practical proposal. And because Green isn’t just about aesthetics, he’s also pushing boundaries with ECCO’s groundbreaking Super Critical CO2 dyeing technique, revolutionising sustainable leather production. Green is the first designer to bring this CO2 dyeing technique to life, using it on a selection of the collection’s runway shoes.
“ECCO’s consistent focus on pushing innovation while maintaining practical functionality is really inspiring. I have always explored ideas of functionality and craftsmanship within my work, something that is also at the core of ECCO’s approach to design and innovation. ECCO’s expertise in leather allowed space for new creative possibilities, resulting in sculptural jackets that celebrate leather innovation and craft in its most extreme form”. – Craig Green
LV BIKER BAG
Buckle up – Louis Vuitton just dropped the LV Biker Bag, and it’s pure, unadulterated power. Straight off the SS25 runway, this isn’t just a bag; it’s a mood – a supple, shape-shifting dream already slung over the shoulders of icons like Lisa and Saoirse Ronan. Nicolas Ghesquière’s vision of “soft power” translates into a delicious paradox: biker-tough meets effortlessly chic. Inspired by Louis Vuitton’s rich history of trunk-making details, the bag features pixelated lambskin and silhouettes that fold and flex. From clutch to cross-body, this bag transforms, available in shades like Pixel Noir and Dark Denim. Combining resilience with elegance, the model’s design boasts several straps, coupled with two handles, allowing it to be worn in multiple ways. Hitting stores on February 22nd.
Lululemon X Lewis Hamilton
Lewis Hamilton’s year is marked by a Ferrari debut, Met Gala co-chairmanship, and now, his new role as a Lululemon ambassador. It makes sense – Lululemon is sleek, sporty, and subtly luxurious, just like his driving. But he’s not just lending his face. Known for his keen eye for detail and personal style, the Formula One driver will collaborate on future design innovations and global advocacy work. With his own clothing line and high-profile collaborations, Hamilton’s partnership with Lululemon cements his status as a fashion-forward athlete, seamlessly blending the worlds of sports and style. The collaboration aims to showcase the brand’s versatility, proving they do more than make you look good in the gym – they’re showing they have the style to match the substance, appealing to athletes and those seeking comfortable, stylish apparel.
Sushi, Served Saint Laurent Style
@ysl
Saint Laurent is transcending fashion and morphing into a cultural powerhouse. Following the success of their 2022 collaboration, Anthony Vaccarello, ever the visionary, has partnered with Sushi Park’s Peter Park to launch an exclusive culinary experience within the newly revamped RIVE DROITE boutique in Paris. This isn’t just dining; it’s an immersive shopping and culinary event – a celebrity-adored slice of LA landing in Paris. This venture, alongside the curated BABYLONE bookstore and gallery, highlights Saint Laurent’s push into experiential luxury. The partnership was announced through a short film, directed by Pierre-Ange Carlotti, featuring ambassadors of the house and familiar celebrities, all hinting at the dark, chic aesthetics.
The move, echoing similar ventures by other luxury houses, signals a shift towards curated, IRL experiences, redefining the modern retail landscape. Sushi Park Paris at RIVE DROITE opens on February 21st, inviting those seeking a taste of Saint Laurent’s expanded universe.
PUMA X SKEPTA – “Hike Fashion”
Skepta is back, and he’s taking PUMA on a hike. The collection merges the rapper’s distinct style and cultural influence with PUMA’s sportswear archive, remixing the brand’s heritage through Skepta’s unique lens. Y2K nostalgia, but make it an expedition. PUMA is getting a rugged, outdoorsy upgrade, with pieces like the Pertex Puffer and Pertex Vest, offering zipped storage and featuring the exclusive PUMA x Skepta badge. Alongside these, an arsenal of shoes, rope laces, hiking hooks, hats, bags, and gloves are all reimagined through Skepta’s inimitable gaze. Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.
Want in? Available on PUMA.co.uk, at the PUMA Store on Carnaby Street, and at select PUMA retailers.
Charlie Hunnam & Stella Maxwell for Mackage SS25 campaign
Consider us captivated – Mackage just dropped their SS25 bombshell, starring actor Charlie Hunnam and supermodel Stella Maxwell. It’s a collision of worlds: Hunnam’s gritty charisma meets Maxwell’s ethereal elegance, creating a delicious tension that screams Mackage.
Inspired by Earth, fire, water, and air, the collection, “Aesthetics That Protect,” blends performance and luxury. Expect technical fabrics, sleek silhouettes, and that unmistakable Mackage edge. Hunnam’s “commitment to innovation” and Maxwell’s “individuality” perfectly embody the brand’s dynamic spirit. Mackage is redefining rugged-luxe, proving you can be both powerful and polished.
Stella Maxwell, returning for her second consecutive year as the face of Mackage, says, “This campaign feels particularly special, as it’s a celebration of individuality, technical mastery, and the transformative power of fashion.”
Converse’s “Love, Chuck” Anthem With Charli XCX, Tyler the Creator, and Lil Yachty
Courtesy of Converse
For generations of athletes, artists, musicians, and rebels, the Chuck Taylor is more than just a shoe – it’s a badge of honour and a symbol of nonconformity. Over time, the Chuck Taylor has become an intimate confidant, its faded colours and scuffed soles serving as a reminder of long-winded journeys to get to where you are – a better place. The bond between the Chuck Taylor and the creative community forms the foundation of the upcoming “Love, Chuck” anthem.
The short film brings together Converse’s eclectic line-up of partners, including Tyler, The Creator, Charli XCX, Vince Staples, Lil Yachty, and more, as they showcase their love for the Chuck and their own creative journeys. The anthem is an invitation to every dreamer, every visionary, every soul yearning to create: to not let the fear of failure stop them, to create what they love, and to “Go Do That.”
Words — Isabella Ardeman
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
