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Following a successful holiday campaign in 2024, the global beverage giant kicked off this year’s celebrations in London, announcing a calendar of interactive experiences, the return of its iconic Christmas trucks, and the brand’s first-ever fully AI-made advert.
Human connection, kindness, togetherness — what better way to capture the heart of Christmas and the spirit of the holidays? Building on last year’s celebrated The World Needs More Santas campaign, Coca-Cola introduces its 2024 Christmas initiative, a festive new chapter featuring expanded out-of-home experiences, AI-generated content, and the return of its iconic Christmas trucks.
From Finland to the Philippines, Coca-Cola’s Christmas will come to life all over the world, both physically and digitally, through festive drone light shows and an AI-driven digital experience accessible via QR codes on every Christmas bottle of Coke. “AI is a massive unlock,” says Coca-Cola’s Global Creative Director, Islam ElDessouky, as he sits down with Wonderland to discuss the campaign. “It’s beautiful because creativity has been democratised. Everyone’s on TikTok, Instagram, Twitter, expressing themselves creatively. We wanted to tap into this, as AI is such an incredible technology for enabling creativity. Last year, we started with Christmas cards because it’s a classic tradition, but this year we wanted to elevate it.”
The experience lets people engage in heartwarming conversations with Santa Claus to create a personalised, shareable snow globe animation based on a personal holiday memory, serving as a virtual gift to share as an act of kindness. “The timeless Coca-Cola tripod never changes: Coca-Cola is about authenticity, human connection, and uplifting the human spirit,” he continues. “If you think of that combination, kindness naturally follows. Kindness embodies giving, authenticity, connection, and the uplifting of the human spirit—and it’s contagious as well. So we feel that this is a natural fit for what we do.”
In the UK, the brand has also partnered with FareShare, the biggest charity fighting hunger and food waste in British grounds, to help spread holiday magic through the ripple effect of kindness. For every person attending the Coca-Cola Christmas Truck Tour, one meal will be donated on their behalf, with the brand aiming to donate up to 1 million meals via FareShare. It’s time to connect with your inner Santa!
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
Following a successful holiday campaign in 2024, the global beverage giant kicked off this year’s celebrations in London, announcing a calendar of interactive experiences, the return of its iconic Christmas trucks, and the brand’s first-ever fully AI-made advert.
Human connection, kindness, togetherness — what better way to capture the heart of Christmas and the spirit of the holidays? Building on last year’s celebrated The World Needs More Santas campaign, Coca-Cola introduces its 2024 Christmas initiative, a festive new chapter featuring expanded out-of-home experiences, AI-generated content, and the return of its iconic Christmas trucks.
From Finland to the Philippines, Coca-Cola’s Christmas will come to life all over the world, both physically and digitally, through festive drone light shows and an AI-driven digital experience accessible via QR codes on every Christmas bottle of Coke. “AI is a massive unlock,” says Coca-Cola’s Global Creative Director, Islam ElDessouky, as he sits down with Wonderland to discuss the campaign. “It’s beautiful because creativity has been democratised. Everyone’s on TikTok, Instagram, Twitter, expressing themselves creatively. We wanted to tap into this, as AI is such an incredible technology for enabling creativity. Last year, we started with Christmas cards because it’s a classic tradition, but this year we wanted to elevate it.”
The experience lets people engage in heartwarming conversations with Santa Claus to create a personalised, shareable snow globe animation based on a personal holiday memory, serving as a virtual gift to share as an act of kindness. “The timeless Coca-Cola tripod never changes: Coca-Cola is about authenticity, human connection, and uplifting the human spirit,” he continues. “If you think of that combination, kindness naturally follows. Kindness embodies giving, authenticity, connection, and the uplifting of the human spirit—and it’s contagious as well. So we feel that this is a natural fit for what we do.”
In the UK, the brand has also partnered with FareShare, the biggest charity fighting hunger and food waste in British grounds, to help spread holiday magic through the ripple effect of kindness. For every person attending the Coca-Cola Christmas Truck Tour, one meal will be donated on their behalf, with the brand aiming to donate up to 1 million meals via FareShare. It’s time to connect with your inner Santa!
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
