Rewrite
Future Now
TONAL MAKE-UP Knowing your colour season is different from the resurgence of personal colour analysis in Europe, says Dahbi. There “you know your colour season: cool summer and winter, warm spring and autumn”. Now you can buy lip tints and blushes that are cool and warm-toned. For a similar(ish) UK experience, look to Erborian’s CC cream.
DOUBLE SPF K-beauty is hot on SPF and all about layering options, says Hall. “It optimally blocks all forms of damaging light. Start with chemical and follow with a mineral to create a flawless complexion.” Innisfree has both.
WEARABLE BEAUTY Sun patches designed to be used during longer exposure to sunlight, such as when playing sport or at the beach, are big in Korea right now, says Cho.
SKIP CARE The rise of multipurpose, hybrid products that mean you can save time. Look at Every&One as the serious beginning of this in the UK: it’s a cream for face and body.
ECO AWARE Mintel highlights that “the South Korean market has seen a rapid increase in eco-ethical claims in product launches. Brands are increasingly adopting sustainable packaging and upcycled ingredients.”
SKIN BOTOX (AKA MICROTOX) The administration of botulinum toxin in less-concentrated doses gives a smoothed complexion and a relaxed appearance as well as an airbrushed and glass-skin look. “It will become commonplace here,” says Hall.
STEM CELLS In the next few years, says Curry, “these will go the way of exosomes and be available and appropriate through both invasive and topical techniques versus harvesting from one’s own body”.
HEART LEAF A skincare ingredient gaining popularity in South Korea (aka Houttuynia cordata) is being hailed as the next big thing. Great for inflamed skin, it is also an antioxidant.
AI, AYE Expect to see more of this in skincare, says Hall. “Korean company Amorepacific will launch the Lipcure Beam, a sensor that assesses moisture levels in the lip before it emits visible light alongside the application of a light-responsive material, while also claiming to combat lip ageing.” Mintel predicts vibrating applicators will grow in popularity, such as Dr Twenty Project’s Lifderm Auto Eye Cream, which comes with a vibrating applicator head to help deliver ingredients quickly to the skin.
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
Future Now
TONAL MAKE-UP Knowing your colour season is different from the resurgence of personal colour analysis in Europe, says Dahbi. There “you know your colour season: cool summer and winter, warm spring and autumn”. Now you can buy lip tints and blushes that are cool and warm-toned. For a similar(ish) UK experience, look to Erborian’s CC cream.
DOUBLE SPF K-beauty is hot on SPF and all about layering options, says Hall. “It optimally blocks all forms of damaging light. Start with chemical and follow with a mineral to create a flawless complexion.” Innisfree has both.
WEARABLE BEAUTY Sun patches designed to be used during longer exposure to sunlight, such as when playing sport or at the beach, are big in Korea right now, says Cho.
SKIP CARE The rise of multipurpose, hybrid products that mean you can save time. Look at Every&One as the serious beginning of this in the UK: it’s a cream for face and body.
ECO AWARE Mintel highlights that “the South Korean market has seen a rapid increase in eco-ethical claims in product launches. Brands are increasingly adopting sustainable packaging and upcycled ingredients.”
SKIN BOTOX (AKA MICROTOX) The administration of botulinum toxin in less-concentrated doses gives a smoothed complexion and a relaxed appearance as well as an airbrushed and glass-skin look. “It will become commonplace here,” says Hall.
STEM CELLS In the next few years, says Curry, “these will go the way of exosomes and be available and appropriate through both invasive and topical techniques versus harvesting from one’s own body”.
HEART LEAF A skincare ingredient gaining popularity in South Korea (aka Houttuynia cordata) is being hailed as the next big thing. Great for inflamed skin, it is also an antioxidant.
AI, AYE Expect to see more of this in skincare, says Hall. “Korean company Amorepacific will launch the Lipcure Beam, a sensor that assesses moisture levels in the lip before it emits visible light alongside the application of a light-responsive material, while also claiming to combat lip ageing.” Mintel predicts vibrating applicators will grow in popularity, such as Dr Twenty Project’s Lifderm Auto Eye Cream, which comes with a vibrating applicator head to help deliver ingredients quickly to the skin.
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
