Rewrite
There’s a new Prada campaign, Dior’s blossom-drenched Fall 25 vision, and a hefty load of soon-to-be viral shoes, and, did we mention Ice Spice’s new Mercedes whip?
It’s been a dazzling week in the world of fashion, music, and pop culture: festival-wear is filling up our FYPs from Coachella weekend one, with an armoury of chunky belts, fringe-clad ponchos, and a Bernie Sanders cameo (did anybody see that coming?), and of course, there was Katy Perry’s ascent to space – for a whopping 10 minutes. Nonetheless, the fash pack persists with its ever-flowing entourage of campaigns, collabs, and new releases. Scroll down to take your fashion news fix dosage…
Ice Spice revs up the heat for Mercedes-Benz
The rap world’s favourite red-head – four-time Grammy nominated Ice Spice – has taken to Mercedes-Benz, unveiling a ‘remixed’ version of its CLA car, celebrating the vehicle’s global premiere. Coined as the ‘Class of Creators’, the initiative will see five creatives embolden the all-new car with their own artistic edge, as the CLA car becomes the canvas for these ‘Class of Creators’. Debuting the series of collaborations, Ice Spice was the first to get her hands on the CLA keys, shortly to be followed by Gustaf Westman, KidSuper, League of Legends, and Hot Wheels, who are all filling up their fuel, preparing to take the Deutsche whip for a spin. For Ice Spice’s rendition, she doesn’t do things by halves: her CLA sees a hefty dosage of molten chrome drench itself all over the car, as diamanté grill-like studs imbue the wheels, and, in a fittingly Ice Spice Barbie font, a ‘Princess’ graphic wraps itself around the car’s sides. Alongside this blingy artistic offering, a clothing capsule in collaboration with the rap princess is up for grabs: there’s bubblegum-pink Nascar-themed bombers, graffiti-style graphic tees, and more.
Get a whiff of Le Labo at Shreeji
Tucked neatly in the luxurious streets of Marylebone, Shreeji toes the line between a conventional newsagents, and an immersive exhibition space. Since its fresh lick of paint and glamorous refurb in 2020, courtesy of Gabriel Chipperfield, the space invites shoppers to sit, pause, and get stuck into a good read, in one of its swanky salon reading rooms. Now, the newsagents has partnered with French-founded, New-York-based perfumer, Le Labo, to submerge the space into a multi-dimensional experience, where smell meets word. It’s a story of escapism, a narrative punctuated by Le Labo’s visionary scents, as you’re swept away into a whirlwind filled with Le Labo’s scents and the plot of your latest read, as if you could smell the signature musk of your page-turning protagonist. From April 13-17th, the space is open, and invites passers by to stop, for a second, and escape.
Salomon x MM6 Maison Margiela presents 2025’s shoe of the Summer
If 2024 had the Adidas Samba, then 2025 most certainly has the Salomon x MM6 collection: listen up East-London-based, Matcha loving, Instagram baddies, this one’s for you, as the cult-favourite brands have teamed together once again to craft a collaboration that’s going to rid your bank accounts dry. Bound to capture the gorpcore zeitgeist: cue the next edition of the Salomon x MM6 Maison Margiela collaboration, as their SS25 offering sees a series of non-gender garbs fuse with hi-tech, constructive, running-silhouettes. Think Sportswear meets innovation – ink black bombers, tanks encased in Salomon’s logo, or cobalt blue XT-4 mules, dusted in brown cadences. The first iteration of their SS25 collaboration launched April 17th, with another launch in the works for May 8th. Grab a pair, get on a lime bike, and chomp on your finest pastry in the park with a flat white.
Prada is wishing for Days of Summer
It’s August, the temperature exceeds 30 degrees, electric fans are aplenty, there’s a palpable whiff of suncream emanating through the air, Summer is here and it’s blissful. The lust of Summer feels just around the corner, as our ever-changing, signature British weather is having a ball of laughs teasing us with a ping-pong game between sunny temperatures and dismal rainpour. Prada must have cottoned onto this, as it is similarly dreaming of a picture of Summer, in its new Days of Summer campaign. To set the scene, the Milanese label’s partnered with A-listers, Kendall Jenner, Troye Sivan, and Hunter Schafer, who all stun in a series of free-flowing, nautical-themed Prada gear. Posed adrift in a calm ocean diorama, the celebs dress in Prada’s transitional collection, adorning cow tide shoulder bags, rope-clad totes, and washed denim jackets, to mark the start of, of course, the Days of Summer. BRB, going to print these pictures off and manifest them into existence in my vision board.
Converse x KENZO is an all-American dream
Converse and KENZO have joined forces, in their inaugural collaboration together, presented as a series of re-invigorated Chuck 70 Converse sneakers. Underscored by KENZO’s flamboyant prints, patterns, and vivacious colour palette, the Parisian label toggles with fun and function, and it certainly feels at home on the all-American, renowned Chuck 70 sneakers by Converse. The collaboration boasts one high, and two low-top variations of the canvas sneakers, adorning KENZO’s Hana leopard-print motif, in fuschia and brown colourways. With a screen-printed Chuck Taylor patch that intentionally splays small scuffs over the graphic, to resemble the original, the pair’s foray into the collegiate world leaves one thing for certain: preppy fashion has never looked so funky!
Róisín Pierce and Polène put a bow on it
Róisín Pierce lives in the shadows of the bow-bound, coquette clan: her work unfolds as an intimate and poetic language, told through the lens of her Irish heritage, Pierce operates along a similar vein to that of Simone Rocha. Serenaded as a swan song of whimsical and folkloric references, adjoined by a healthy dosage of lace and broderie, the designer has now joined hands with the Parisian bagmaker, Polène: introducing the Button Bow Bag. First presented in March as a part of Pierce’s AW25 collection, ‘Nothing Pure Can Stay’, the bag, as the name implies, is doused in a generous helping of, you guessed it, bows. With one small strap holding the clutch together, the Button Bow Bag is spherical in nature, mimicking a Tudor-period orb held by Elizabeth I. Crafted in Ubrique, Spain, the Button bag is available now on Polène’s website, and in-store in its Champs-Elysse branch.
Dior continues to blossom for Fall 25
Sat under an amber-tinted backdrop from the soft light of lanterns, pink blossom petals cascaded over Kyoto’s Tō-ji temple, as models glided down the runway, washed in light hues of blue and green that bled through silken dresses like a watercolour painting. Told as a sartorial study on the interconnection of dress through time and space, Maria Grazia Chiuri’s Autumn 2025 vision for Dior elevated the sentimental nuances of Kyoto’s culture, transcending something as ubiquitous as a flower petal, into a fully fledged print that melted into Dior’s garments as a crucial motif. Chiuri is quite the globetrotter when it comes to her muses at Dior, her love for dress itself shines through the collections, though, as each season comes forth as a different study on a particular tradition of dress. This season, with Kyoto and Japan at its core, Chiuri wrote a love letter to nature, balance, and, above all, to the spirits that guide these traditions.
Havaianas and Gimaguas have found their Sunny Treasures
It might be a tad too early to haul out our flip-flops from the depths of our Summer storage, but for this collaboration, we might have to bite the bullet. Perhaps best known as the it-girl, brand-of-now, Gimaguas – the Barcelona-founded, LA-based label – has emboldened its iconic double-row flat metal stud embellishment onto Havaiana’s flip-flops, for their Sunny Treasures collaboration. With only 150 of these fresh flips up for grabs, we’re predicting they’ll be flaunted on the feet of all the LA-based, Erewhon loving, pop-culture-facing divas just in time for Coachella.
Kickers is stomping into new grounds for its 50th anniversary
After 50 years of Kickers‘ iconic Kick Hi boot, the French-founded footwear label has a chock-full year ahead, including a series of activations, campaigns, and limited-edition launches. The Kick Hi boot made a name for itself on the sweaty floors of dingy clubs, as a response to shifting cultures in the ’70s, its legacy was formed on the ground, and slowly made its way up to where it is now. To celebrate the 50 year occasion, the brand is collaborating with London-based organisation Save Our Scene: an ongoing collaborator with Kickers, whose initiative advocates for the preservation of British culture, punctuated through spaces like clubs and bars which are struggling to stay afloat. Alongside this, the footwear label will launch a limited-edition series of its Kick Hi boot this Autumn. Championing its key principles of self-expression and authenticity, the Kickers mantra will reign true this year, a story told through the legacy of the Kick Hi boot.
Louis Vuitton’s Spring 25 collection gets symphonic
Inspired by Pharrell’s own ties to music, Louis Vuitton’s Men’s Spring 25 offering makes itself known as a series of kaleidoscopic denims, t-shirts, and other garments clad in technicoloured and iconic LV chequered patterns. With clean tailoring and preppy design elements balancing out the collection, chunky accessories take centre stage: there’s wide-lens boxy sunglasses, and bag charms mimicking vintage stereos, crabs, and tape card holders. Told as an ode to noughties music, Pharrell paints a multicoloured dream with his humorous brush, accented through the Parisian label’s monogrammed heritage, and concluded with his modern and playful touch.
Colm Dillane from KidSuper and BAPE® come full circle
Before KidSuper, there was Colm Dillane — a fashion-obsessed teenager selling DIY T-shirts to fans queuing outside BAPE® stores after school. “I even made bootleg BAPE® shirts in my friend’s basement,” he recalls. Fast-forward 15 years, and it’s Dillane’s own collaboration with the Japanese cult favourite that’s set to have fans lining up once again. Debuted at KidSuper’s Fall/Winter 2025 show during Paris Fashion Week, the BAPE® by KidSuper collection marks a full-circle moment: a global meeting point between fashion and art, spanning Harajuku, Brooklyn and Paris. The drop reimagines BAPE®’s iconic signatures through Dillane’s playful, art-driven lens, with KidSuper’s signature face graphics splashed across camo-print trousers, hoodies, shorts and accessories alike. A masterclass in manifestation — Dillane made it happen.
Words – Freya Goodchild-Bridge
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
There’s a new Prada campaign, Dior’s blossom-drenched Fall 25 vision, and a hefty load of soon-to-be viral shoes, and, did we mention Ice Spice’s new Mercedes whip?
It’s been a dazzling week in the world of fashion, music, and pop culture: festival-wear is filling up our FYPs from Coachella weekend one, with an armoury of chunky belts, fringe-clad ponchos, and a Bernie Sanders cameo (did anybody see that coming?), and of course, there was Katy Perry’s ascent to space – for a whopping 10 minutes. Nonetheless, the fash pack persists with its ever-flowing entourage of campaigns, collabs, and new releases. Scroll down to take your fashion news fix dosage…
Ice Spice revs up the heat for Mercedes-Benz
The rap world’s favourite red-head – four-time Grammy nominated Ice Spice – has taken to Mercedes-Benz, unveiling a ‘remixed’ version of its CLA car, celebrating the vehicle’s global premiere. Coined as the ‘Class of Creators’, the initiative will see five creatives embolden the all-new car with their own artistic edge, as the CLA car becomes the canvas for these ‘Class of Creators’. Debuting the series of collaborations, Ice Spice was the first to get her hands on the CLA keys, shortly to be followed by Gustaf Westman, KidSuper, League of Legends, and Hot Wheels, who are all filling up their fuel, preparing to take the Deutsche whip for a spin. For Ice Spice’s rendition, she doesn’t do things by halves: her CLA sees a hefty dosage of molten chrome drench itself all over the car, as diamanté grill-like studs imbue the wheels, and, in a fittingly Ice Spice Barbie font, a ‘Princess’ graphic wraps itself around the car’s sides. Alongside this blingy artistic offering, a clothing capsule in collaboration with the rap princess is up for grabs: there’s bubblegum-pink Nascar-themed bombers, graffiti-style graphic tees, and more.
Get a whiff of Le Labo at Shreeji
Tucked neatly in the luxurious streets of Marylebone, Shreeji toes the line between a conventional newsagents, and an immersive exhibition space. Since its fresh lick of paint and glamorous refurb in 2020, courtesy of Gabriel Chipperfield, the space invites shoppers to sit, pause, and get stuck into a good read, in one of its swanky salon reading rooms. Now, the newsagents has partnered with French-founded, New-York-based perfumer, Le Labo, to submerge the space into a multi-dimensional experience, where smell meets word. It’s a story of escapism, a narrative punctuated by Le Labo’s visionary scents, as you’re swept away into a whirlwind filled with Le Labo’s scents and the plot of your latest read, as if you could smell the signature musk of your page-turning protagonist. From April 13-17th, the space is open, and invites passers by to stop, for a second, and escape.
Salomon x MM6 Maison Margiela presents 2025’s shoe of the Summer
If 2024 had the Adidas Samba, then 2025 most certainly has the Salomon x MM6 collection: listen up East-London-based, Matcha loving, Instagram baddies, this one’s for you, as the cult-favourite brands have teamed together once again to craft a collaboration that’s going to rid your bank accounts dry. Bound to capture the gorpcore zeitgeist: cue the next edition of the Salomon x MM6 Maison Margiela collaboration, as their SS25 offering sees a series of non-gender garbs fuse with hi-tech, constructive, running-silhouettes. Think Sportswear meets innovation – ink black bombers, tanks encased in Salomon’s logo, or cobalt blue XT-4 mules, dusted in brown cadences. The first iteration of their SS25 collaboration launched April 17th, with another launch in the works for May 8th. Grab a pair, get on a lime bike, and chomp on your finest pastry in the park with a flat white.
Prada is wishing for Days of Summer
It’s August, the temperature exceeds 30 degrees, electric fans are aplenty, there’s a palpable whiff of suncream emanating through the air, Summer is here and it’s blissful. The lust of Summer feels just around the corner, as our ever-changing, signature British weather is having a ball of laughs teasing us with a ping-pong game between sunny temperatures and dismal rainpour. Prada must have cottoned onto this, as it is similarly dreaming of a picture of Summer, in its new Days of Summer campaign. To set the scene, the Milanese label’s partnered with A-listers, Kendall Jenner, Troye Sivan, and Hunter Schafer, who all stun in a series of free-flowing, nautical-themed Prada gear. Posed adrift in a calm ocean diorama, the celebs dress in Prada’s transitional collection, adorning cow tide shoulder bags, rope-clad totes, and washed denim jackets, to mark the start of, of course, the Days of Summer. BRB, going to print these pictures off and manifest them into existence in my vision board.
Converse x KENZO is an all-American dream
Converse and KENZO have joined forces, in their inaugural collaboration together, presented as a series of re-invigorated Chuck 70 Converse sneakers. Underscored by KENZO’s flamboyant prints, patterns, and vivacious colour palette, the Parisian label toggles with fun and function, and it certainly feels at home on the all-American, renowned Chuck 70 sneakers by Converse. The collaboration boasts one high, and two low-top variations of the canvas sneakers, adorning KENZO’s Hana leopard-print motif, in fuschia and brown colourways. With a screen-printed Chuck Taylor patch that intentionally splays small scuffs over the graphic, to resemble the original, the pair’s foray into the collegiate world leaves one thing for certain: preppy fashion has never looked so funky!
Róisín Pierce and Polène put a bow on it
Róisín Pierce lives in the shadows of the bow-bound, coquette clan: her work unfolds as an intimate and poetic language, told through the lens of her Irish heritage, Pierce operates along a similar vein to that of Simone Rocha. Serenaded as a swan song of whimsical and folkloric references, adjoined by a healthy dosage of lace and broderie, the designer has now joined hands with the Parisian bagmaker, Polène: introducing the Button Bow Bag. First presented in March as a part of Pierce’s AW25 collection, ‘Nothing Pure Can Stay’, the bag, as the name implies, is doused in a generous helping of, you guessed it, bows. With one small strap holding the clutch together, the Button Bow Bag is spherical in nature, mimicking a Tudor-period orb held by Elizabeth I. Crafted in Ubrique, Spain, the Button bag is available now on Polène’s website, and in-store in its Champs-Elysse branch.
Dior continues to blossom for Fall 25
Sat under an amber-tinted backdrop from the soft light of lanterns, pink blossom petals cascaded over Kyoto’s Tō-ji temple, as models glided down the runway, washed in light hues of blue and green that bled through silken dresses like a watercolour painting. Told as a sartorial study on the interconnection of dress through time and space, Maria Grazia Chiuri’s Autumn 2025 vision for Dior elevated the sentimental nuances of Kyoto’s culture, transcending something as ubiquitous as a flower petal, into a fully fledged print that melted into Dior’s garments as a crucial motif. Chiuri is quite the globetrotter when it comes to her muses at Dior, her love for dress itself shines through the collections, though, as each season comes forth as a different study on a particular tradition of dress. This season, with Kyoto and Japan at its core, Chiuri wrote a love letter to nature, balance, and, above all, to the spirits that guide these traditions.
Havaianas and Gimaguas have found their Sunny Treasures
It might be a tad too early to haul out our flip-flops from the depths of our Summer storage, but for this collaboration, we might have to bite the bullet. Perhaps best known as the it-girl, brand-of-now, Gimaguas – the Barcelona-founded, LA-based label – has emboldened its iconic double-row flat metal stud embellishment onto Havaiana’s flip-flops, for their Sunny Treasures collaboration. With only 150 of these fresh flips up for grabs, we’re predicting they’ll be flaunted on the feet of all the LA-based, Erewhon loving, pop-culture-facing divas just in time for Coachella.
Kickers is stomping into new grounds for its 50th anniversary
After 50 years of Kickers‘ iconic Kick Hi boot, the French-founded footwear label has a chock-full year ahead, including a series of activations, campaigns, and limited-edition launches. The Kick Hi boot made a name for itself on the sweaty floors of dingy clubs, as a response to shifting cultures in the ’70s, its legacy was formed on the ground, and slowly made its way up to where it is now. To celebrate the 50 year occasion, the brand is collaborating with London-based organisation Save Our Scene: an ongoing collaborator with Kickers, whose initiative advocates for the preservation of British culture, punctuated through spaces like clubs and bars which are struggling to stay afloat. Alongside this, the footwear label will launch a limited-edition series of its Kick Hi boot this Autumn. Championing its key principles of self-expression and authenticity, the Kickers mantra will reign true this year, a story told through the legacy of the Kick Hi boot.
Louis Vuitton’s Spring 25 collection gets symphonic
Inspired by Pharrell’s own ties to music, Louis Vuitton’s Men’s Spring 25 offering makes itself known as a series of kaleidoscopic denims, t-shirts, and other garments clad in technicoloured and iconic LV chequered patterns. With clean tailoring and preppy design elements balancing out the collection, chunky accessories take centre stage: there’s wide-lens boxy sunglasses, and bag charms mimicking vintage stereos, crabs, and tape card holders. Told as an ode to noughties music, Pharrell paints a multicoloured dream with his humorous brush, accented through the Parisian label’s monogrammed heritage, and concluded with his modern and playful touch.
Colm Dillane from KidSuper and BAPE® come full circle
Before KidSuper, there was Colm Dillane — a fashion-obsessed teenager selling DIY T-shirts to fans queuing outside BAPE® stores after school. “I even made bootleg BAPE® shirts in my friend’s basement,” he recalls. Fast-forward 15 years, and it’s Dillane’s own collaboration with the Japanese cult favourite that’s set to have fans lining up once again. Debuted at KidSuper’s Fall/Winter 2025 show during Paris Fashion Week, the BAPE® by KidSuper collection marks a full-circle moment: a global meeting point between fashion and art, spanning Harajuku, Brooklyn and Paris. The drop reimagines BAPE®’s iconic signatures through Dillane’s playful, art-driven lens, with KidSuper’s signature face graphics splashed across camo-print trousers, hoodies, shorts and accessories alike. A masterclass in manifestation — Dillane made it happen.
Words – Freya Goodchild-Bridge
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
