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from left: Le Damier De Louis Vuitton earring in yellow gold and diamonds by LOUIS VUITTON Fine Jewellery, Le Damier De Louis Vuitton rings in white gold and diamonds and yellow gold and diamonds, all by LOUIS VUITTON Fine Jewellery
We’re here to talk about Le Damier de Louis Vuitton, Amfitheatrof’s latest fine jewellery collection. It riffs off the house’s checkerboard Damier print, a famed pattern that punctuates all aspects of the house, from leather goods and ready-to-wear to accessories. “Damier was created in 1888 and, in a way, was screaming to be made into a piece of jewellery,” says Amfitheatrof. Coming in yellow or white gold, the design reimagines Damier’s continuous print via sparkling diamond studs. Graphic, ultra-wearable and available in a host of sizes and heights for a stacking, self-styling delight, the collection feels super cool and contemporary, yet also as if it’s been in Louis Vuitton’s repertoire since day one.
“The collection feels like what streetwear did for fashion: it’s got that kind of casual, little bit of down-cool feel,” says Amfitheatrof, who today has stacked one yellow and another white gold ring on her pinky finger, paired with the slinky tennis- bracelet style bangle on her wrist. “It’s making a tennis bracelet feel less dainty and old fashioned, or a wedding band that’s been given an upgrade. It sits in its own space, but connects to so many classic things.”
from left: Le Damier De Louis Vuitton earring in yellow gold and diamonds and Le Damier De Louis Vuitton bracelet in white gold and diamonds, all by LOUIS VUITTON Fine Jewellery, Le Damier De Louis Vuitton ring in white gold and diamonds by LOUIS VUITTON Fine Jewellery
from left: Le Damier De Louis Vuitton bracelet in white gold and diamonds, Le Damier De Louis Vuitton ring in white gold and diamonds and Le Damier De Louis Vuitton earring in yellow gold and diamonds, all by LOUIS VUITTON Fine Jewellery, and from top: Le Damier De Louis Vuitton bracelets in yellow gold and diamonds and white gold and diamonds by LOUIS VUITTON Fine Jewellery
Today fine jewellery, and to an extent Louis Vuitton’s high jewellery, notes Amfitheatrof, is about the now. “The trick with jewellery is to make a piece feel new but timeless,” she says. “Fine jewellery has to feel really relevant, for the moment. It’s become an accessory in a way.”
Creating modern designs for today is surely the brief of any jewellery designer, but for Amfitheatrof her directive has a signature razor-sharp focus. “There is a level of modernity – simplicity, beauty, harmony, proportion – that’s timeless,” she says. “If you get those things right, it’s something that’s going to give you satisfaction forever.” She also seems almost averse to recreating the past or examining archives, though thankfully she’s been somewhat absolved: unlike its peers, Louis Vuitton lacks a centuries-old archive to play with. “I have very little interest in recreating something that already exists,” says Amfitheatrof. “Something that is in the past, as beautiful as it is, I don’t need to redo… I would rather be influenced by something that is new, enriching and conceptually transformative.”
Taken from 10+ Issue 7 – DECADENCE, MORE, PLEASURE – out NOW. Order your copy here.
LOUIS VUITTON: DAMIER DARLING
Photographers ANTOINE AND CHARLIE
Creative Director SOPHIA NEOPHITOU
Talent CORA CORRE
Text MING LIU
Hair MAKI TANAKA using Authentic Beauty Concept
Make-up SHARON DOWSETT at Premier Hair and Make-up using ELEMIS
Manicurist HAYLEY EVANS-SMITH at Saint Luke
Digital operator GILES SMITH
Lighting assistants JULES MARTIN and TOM PORTER
Fashion assistants GEORGIA EDWARDS and JOSHUA BEUTUM
Production ZAC APOSTOLOU and SONYA MAZURYK
Special thanks to TESS MANAGEMENT
Jewellery throughout by Le Damier De Louis Vuitton by LOUIS VUITTON Fine Jewellery, clothing and shoes throughout by LOUIS VUITTON Womenswear
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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from left: Le Damier De Louis Vuitton earring in yellow gold and diamonds by LOUIS VUITTON Fine Jewellery, Le Damier De Louis Vuitton rings in white gold and diamonds and yellow gold and diamonds, all by LOUIS VUITTON Fine Jewellery
We’re here to talk about Le Damier de Louis Vuitton, Amfitheatrof’s latest fine jewellery collection. It riffs off the house’s checkerboard Damier print, a famed pattern that punctuates all aspects of the house, from leather goods and ready-to-wear to accessories. “Damier was created in 1888 and, in a way, was screaming to be made into a piece of jewellery,” says Amfitheatrof. Coming in yellow or white gold, the design reimagines Damier’s continuous print via sparkling diamond studs. Graphic, ultra-wearable and available in a host of sizes and heights for a stacking, self-styling delight, the collection feels super cool and contemporary, yet also as if it’s been in Louis Vuitton’s repertoire since day one.
“The collection feels like what streetwear did for fashion: it’s got that kind of casual, little bit of down-cool feel,” says Amfitheatrof, who today has stacked one yellow and another white gold ring on her pinky finger, paired with the slinky tennis- bracelet style bangle on her wrist. “It’s making a tennis bracelet feel less dainty and old fashioned, or a wedding band that’s been given an upgrade. It sits in its own space, but connects to so many classic things.”
from left: Le Damier De Louis Vuitton earring in yellow gold and diamonds and Le Damier De Louis Vuitton bracelet in white gold and diamonds, all by LOUIS VUITTON Fine Jewellery, Le Damier De Louis Vuitton ring in white gold and diamonds by LOUIS VUITTON Fine Jewellery
from left: Le Damier De Louis Vuitton bracelet in white gold and diamonds, Le Damier De Louis Vuitton ring in white gold and diamonds and Le Damier De Louis Vuitton earring in yellow gold and diamonds, all by LOUIS VUITTON Fine Jewellery, and from top: Le Damier De Louis Vuitton bracelets in yellow gold and diamonds and white gold and diamonds by LOUIS VUITTON Fine Jewellery
Today fine jewellery, and to an extent Louis Vuitton’s high jewellery, notes Amfitheatrof, is about the now. “The trick with jewellery is to make a piece feel new but timeless,” she says. “Fine jewellery has to feel really relevant, for the moment. It’s become an accessory in a way.”
Creating modern designs for today is surely the brief of any jewellery designer, but for Amfitheatrof her directive has a signature razor-sharp focus. “There is a level of modernity – simplicity, beauty, harmony, proportion – that’s timeless,” she says. “If you get those things right, it’s something that’s going to give you satisfaction forever.” She also seems almost averse to recreating the past or examining archives, though thankfully she’s been somewhat absolved: unlike its peers, Louis Vuitton lacks a centuries-old archive to play with. “I have very little interest in recreating something that already exists,” says Amfitheatrof. “Something that is in the past, as beautiful as it is, I don’t need to redo… I would rather be influenced by something that is new, enriching and conceptually transformative.”
Taken from 10+ Issue 7 – DECADENCE, MORE, PLEASURE – out NOW. Order your copy here.
LOUIS VUITTON: DAMIER DARLING
Photographers ANTOINE AND CHARLIE
Creative Director SOPHIA NEOPHITOU
Talent CORA CORRE
Text MING LIU
Hair MAKI TANAKA using Authentic Beauty Concept
Make-up SHARON DOWSETT at Premier Hair and Make-up using ELEMIS
Manicurist HAYLEY EVANS-SMITH at Saint Luke
Digital operator GILES SMITH
Lighting assistants JULES MARTIN and TOM PORTER
Fashion assistants GEORGIA EDWARDS and JOSHUA BEUTUM
Production ZAC APOSTOLOU and SONYA MAZURYK
Special thanks to TESS MANAGEMENT
Jewellery throughout by Le Damier De Louis Vuitton by LOUIS VUITTON Fine Jewellery, clothing and shoes throughout by LOUIS VUITTON Womenswear
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