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Frances VH Mohair – Frances Van Hasseult
Picture this: skilled artisans transform plain rugs by hand, using soft, durable natural fibres rich in colour and beautiful lustre. They weave a tapestry of primary purple, acid orange, and natural greens, bringing raw textures to life. This scene unfolds in Karoo, a semi-arid area of South Africa known for mohair farming. A uniquely African fibre, mohair comes from the fleece of Angora goats. Designer Frances van Hasselt of Frances VH Mohair, who grew up on a mohair farm, delves into her deep connection with this fibre to create her brand’s artisanal rugs. Frances VH Mohair sources luxurious local materials to capture the essence of Karoo’s fine flora and vast mountain ranges. In a tiny studio nestled in Karoo, a dedicated team of women spin, weave and intricately trim each finished rug by hand. MS
1. Describe your brand in 10 words or less.
Frances v.H Mohair is a women-led textile studio based in the Karoo, South Africa. The Karoo, a semi-arid region of the country, is home to mohair the world over. Raised on a mohair farm, Frances van Hasselt has a deep affinity for this natural fibre. She collaborates with a team of women artisans, weaving a story about the origins of textiles, simultaneously allowing the natural environment to inform every aspect of their design and making process.
2. What is the message you are trying to convey to your clientele with each collection?
Every collection tries to speak back to the Karoo, the home of mohair. We try to highlight this ancient, noble, proudly African natural fibre, by developing our collections from land-level up instead of collection down, allowing for the material (mohair) to inform every piece.
Each collection aims to celebrate the craftmanship of the women artisans that piece our work together. Our work is our attempt to share the stories of this place, its history, the people and the multiple actors and elements needed to create when making from rainfall to final fabric form.
3. What about the South African fashion scene truly excites you?
The fact that we are working with sustainable, natural fibres, skill sets and resources that stem from our country and are suited to the ecosystem of our local textile industry. The joy, challenge, play and openness that stems from collective, collaborative work instead of focusing on a singular narrative and an individual voice. I am inspired by the design coming out of South Africa, the quality, creativity, stories – The fashion scene is incredibly diverse and speaks to so many different lived experiences. I am incredibly proud of the conscious, considered making practices coming out of SA.
4. What can we expect from you before the end of the year?
We are working on various projects which are in various stages of completion. We are really excited to have our Botterblom Collection of tapestries launching on October 19 and being on show at the Cape Town Art Fair next year in February.
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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Frances VH Mohair – Frances Van Hasseult
Picture this: skilled artisans transform plain rugs by hand, using soft, durable natural fibres rich in colour and beautiful lustre. They weave a tapestry of primary purple, acid orange, and natural greens, bringing raw textures to life. This scene unfolds in Karoo, a semi-arid area of South Africa known for mohair farming. A uniquely African fibre, mohair comes from the fleece of Angora goats. Designer Frances van Hasselt of Frances VH Mohair, who grew up on a mohair farm, delves into her deep connection with this fibre to create her brand’s artisanal rugs. Frances VH Mohair sources luxurious local materials to capture the essence of Karoo’s fine flora and vast mountain ranges. In a tiny studio nestled in Karoo, a dedicated team of women spin, weave and intricately trim each finished rug by hand. MS
1. Describe your brand in 10 words or less.
Frances v.H Mohair is a women-led textile studio based in the Karoo, South Africa. The Karoo, a semi-arid region of the country, is home to mohair the world over. Raised on a mohair farm, Frances van Hasselt has a deep affinity for this natural fibre. She collaborates with a team of women artisans, weaving a story about the origins of textiles, simultaneously allowing the natural environment to inform every aspect of their design and making process.
2. What is the message you are trying to convey to your clientele with each collection?
Every collection tries to speak back to the Karoo, the home of mohair. We try to highlight this ancient, noble, proudly African natural fibre, by developing our collections from land-level up instead of collection down, allowing for the material (mohair) to inform every piece.
Each collection aims to celebrate the craftmanship of the women artisans that piece our work together. Our work is our attempt to share the stories of this place, its history, the people and the multiple actors and elements needed to create when making from rainfall to final fabric form.
3. What about the South African fashion scene truly excites you?
The fact that we are working with sustainable, natural fibres, skill sets and resources that stem from our country and are suited to the ecosystem of our local textile industry. The joy, challenge, play and openness that stems from collective, collaborative work instead of focusing on a singular narrative and an individual voice. I am inspired by the design coming out of South Africa, the quality, creativity, stories – The fashion scene is incredibly diverse and speaks to so many different lived experiences. I am incredibly proud of the conscious, considered making practices coming out of SA.
4. What can we expect from you before the end of the year?
We are working on various projects which are in various stages of completion. We are really excited to have our Botterblom Collection of tapestries launching on October 19 and being on show at the Cape Town Art Fair next year in February.
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
