Rewrite and translate this title Timothée Chalamet Lookalike Contest, North West & More to Japanese between 50 and 60 characters. Do not include any introductory or extra text; return only the title in Japanese.

Earlier this summer, among the buzzing chatter of a jam-packed beer garden in Clapton on a rare sunny Saturday, I took a moment to make myself quiet and eavesdrop on the debates floating around my table, a mix of some of London’s finest companies. Friendship groups are often made up of two kinds of people these days: the chronically online, video-first crowd, and the too-cool-for-trends babes, who swear up and down they don’t need TikTok to stay in the loop. Instagram Reels will suffice, apparently.

The dynamic is fascinating. On one side of the table, someone murmurs — well into BRAT’s release — “Why’s everyone suddenly so obsessed with that dreadful shade of green?” “WHAT DO YOU MEAN?” their counterpart shrieks. For a split second, it feels as if time itself halts. In these debates, the window to stake your claim is a literal blink — miss it, and you’re out. But no matter who’s fronting the TED Talk on all things Charli XCX, one thing is certain: you’re in for a lecture that sounds clever and original but is pure TikTok hand-me-down arguments. Mentions of “white tank and no bra,” “Marlboro Golds,” and references to The 1975 as “Gabriette’s husband’s band” fill the air. You know the scene.

As a journalist working closely with the entertainment industry, being part of the first group is often seen as a necessary skill set. Which, to some extent, is true. But in my case, the job title came long after a deep appreciation for internet subcultures, as an extremely curious 13-year-old ready to spend countless hours on YouTube, obsessing over other people’s obsessions. And in the realm of social media, that’s exactly what TikTok facilitates for audiences, at a time when people take themselves way too seriously online: access to niches. The unhinged stuff. Instagram Reels could never.

A fake Crumbl cookie pop-up in Sydney. Very demure, very cutesy. Parasite cleanse. Witchcraft. Brooke Schofield and Kinton Cane. Lasagna Soup… if it’s been lurking around online, chances are I’ve taken a look — reluctantly or otherwise. I plunge into the depths of the web so my friends don’t have to. Or you, for that matter. So here’s a curated list of what’s currently heating up the digital Zeitgeist (at least, according to my algorithm).

What does an ideal Sunday look like for you? Late mornings in bed, Sunday brunch with the girls, a stroll around Hyde Park… or Central Park, if you’re in NYC. Well, for the 2,500 people estimated to have shown up to this event yesterday, the answer might be a tad more Call Me By Your Name-infused. Or Dune, if you will. A Timothée Chalamet look-alike contest took over New York’s Washington Square Park this Sunday, an afternoon, let’s say, full of surprises. Complete Unknown Timmy, Bones and All Timmy, Wonka Timmy — they all showed up.

Organised by YouTuber Anthony Po, the call went out via good old-fashioned leaflets scattered around NYC. The prize? $50 — though for OG fans, Real Timmy’s surprise appearance may have been worth more. The internet has been inundated with amazing content from the gathering since then, but the local police weren’t too happy with the “unpermitted costume contest”, and one contestant did end up getting arrested. Will the trend cross the pond? I’m personally pledging for Jacob Elordi next, London. Spread the word.

WTH? You might be asking. Look, after years in the industry, I’m not usually one to fall for the internet’s latest cure-all beauty trends. But when words of the likes of “bloating” and “digestion” join the chat, my eyes are wide open. The talk of the moment surrounds Castor oil, an ingredient known as liquid gold amidst holistic health enthusiasts, and a technique called “navel pulling”. Basically, the idea is that you should be applying a generous amount of the oil directly onto your belly button before going to bed, or into a cloth that is then wrapped around your abdomen tightly — a “Castor oil pack”.

According to its fan base, the oil has the capacity to penetrate deeply in your skin tissue, and improves digestion, constipation, and even period cramps thanks to its detoxifying properties. But the one million dollar question remains — does it actually work? According to sources interviewed by Women’s Health, the answer is no (shocker!). But you may want to browse the original TikTok video by aesthetic nurse practitioner Miranda Wilson, whose demo sparked the craze, to decide for yourself if this is a trend worth sinking into.

Kim Kardashian’s eldest is obsessed with three things: herself, her dad Kanye West, and Tyler, The Creator. This Halloween, she’s even dressing up as the latter (in not one, but two different outfits). So, with the release of Tyler’s new album CHROMAKOPIA, we knew his biggest fan would be in attendance. Spotted with mum Kim, North was front and centre at Tyler’s listening party in LA this weekend — a first taste for fans. Announced just two days prior, tickets were a fiver. We can only imagine what a big moment it was for the fangirl — and true to form, every moment was immortalised on TikTok via Kim and North’s joint account. And the internet can’t get over it.

Every few months, the cult-kids pick a movie to rave about, holding us in a chokehold, desperate to rush to the theatres and see what all the hype is about. It feels like no one’s talking about anything else but how incredible (or not) this film is—and how uncool you are for not having seen it yet. At least, that’s how it goes with my friends. And after the quite literally nauseating fever of The Substance, it’s time to take a step back from gore and talk… romance.

Since its Cannes premiere, indie filmmaker Sean Baker’s Anora has been met with near-unanimous critical acclaim, taking home the season’s Palme d’Or, the festival’s most prestigious award. It’s a love-infused, hectic drama set in New York City, following the titular character Anora, played by Mikey Madison, an exotic dancer at a Manhattan strip club who’s unexpectedly assigned to look after Ivan, the bratty son of a Russian oligarch, played by Mark Eidelstein.

Mismatched love interests turned soulmates is a storyline Hollywood has explored to exhaustion. But Anora is making waves for its fresh, raw, and honest take on life at the margins—a story brimming with twists, turns, and messy encounters. If being glued to TikTok means the occasional spoiler, so be it. All signs point to Anora delivering a heart-rending experience worth savouring on the big screen this weekend. I’ll be there—and so should you.

The year was 2020, and one Louisiana-born girl was ready to make history. Yes, that’s Addison Rae. One of the most followed TikTok users of all time (more than 88M as we speak), the dancer-turned-pop star icon is partly responsible for the popularisation of dance trends back in the pandemic, becoming synonymous with what it means to “go viral.”

With time, though, the tides have changed. Some might argue Rae mastered the art of moving in the right circles, surrounding herself with the coolest in town, but one thing is certain: she’s, once again, the moment. Rae isn’t just a TikToker anymore; she’s the ultimate it-girl. Thought that word was out of fashion? So did we.

From helping Charli XCX with the most BRAT ad-libs of all time, that iconic scream in 365, to releasing her own music, hit “Diet Pepsi”, followed by this week’s “Aquamarine”, and pulling off some of the best red carpet looks of the past months, Rae knows what she’s doing. As in, enlisting Petra Collins, Mel Ottenberg, Sean Price Williams, and Pat McGrath for her music video kind of planning. Rae is pop at its finest, and haters gonna hate—until they realise that. We’re here for it.

Earlier this summer, among the buzzing chatter of a jam-packed beer garden in Clapton on a rare sunny Saturday, I took a moment to make myself quiet and eavesdrop on the debates floating around my table, a mix of some of London’s finest companies. Friendship groups are often made up of two kinds of people these days: the chronically online, video-first crowd, and the too-cool-for-trends babes, who swear up and down they don’t need TikTok to stay in the loop. Instagram Reels will suffice, apparently.

The dynamic is fascinating. On one side of the table, someone murmurs — well into BRAT’s release — “Why’s everyone suddenly so obsessed with that dreadful shade of green?” “WHAT DO YOU MEAN?” their counterpart shrieks. For a split second, it feels as if time itself halts. In these debates, the window to stake your claim is a literal blink — miss it, and you’re out. But no matter who’s fronting the TED Talk on all things Charli XCX, one thing is certain: you’re in for a lecture that sounds clever and original but is pure TikTok hand-me-down arguments. Mentions of “white tank and no bra,” “Marlboro Golds,” and references to The 1975 as “Gabriette’s husband’s band” fill the air. You know the scene.

As a journalist working closely with the entertainment industry, being part of the first group is often seen as a necessary skill set. Which, to some extent, is true. But in my case, the job title came long after a deep appreciation for internet subcultures, as an extremely curious 13-year-old ready to spend countless hours on YouTube, obsessing over other people’s obsessions. And in the realm of social media, that’s exactly what TikTok facilitates for audiences, at a time when people take themselves way too seriously online: access to niches. The unhinged stuff. Instagram Reels could never.

A fake Crumbl cookie pop-up in Sydney. Very demure, very cutesy. Parasite cleanse. Witchcraft. Brooke Schofield and Kinton Cane. Lasagna Soup… if it’s been lurking around online, chances are I’ve taken a look — reluctantly or otherwise. I plunge into the depths of the web so my friends don’t have to. Or you, for that matter. So here’s a curated list of what’s currently heating up the digital Zeitgeist (at least, according to my algorithm).

What does an ideal Sunday look like for you? Late mornings in bed, Sunday brunch with the girls, a stroll around Hyde Park… or Central Park, if you’re in NYC. Well, for the 2,500 people estimated to have shown up to this event yesterday, the answer might be a tad more Call Me By Your Name-infused. Or Dune, if you will. A Timothée Chalamet look-alike contest took over New York’s Washington Square Park this Sunday, an afternoon, let’s say, full of surprises. Complete Unknown Timmy, Bones and All Timmy, Wonka Timmy — they all showed up.

Organised by YouTuber Anthony Po, the call went out via good old-fashioned leaflets scattered around NYC. The prize? $50 — though for OG fans, Real Timmy’s surprise appearance may have been worth more. The internet has been inundated with amazing content from the gathering since then, but the local police weren’t too happy with the “unpermitted costume contest”, and one contestant did end up getting arrested. Will the trend cross the pond? I’m personally pledging for Jacob Elordi next, London. Spread the word.

WTH? You might be asking. Look, after years in the industry, I’m not usually one to fall for the internet’s latest cure-all beauty trends. But when words of the likes of “bloating” and “digestion” join the chat, my eyes are wide open. The talk of the moment surrounds Castor oil, an ingredient known as liquid gold amidst holistic health enthusiasts, and a technique called “navel pulling”. Basically, the idea is that you should be applying a generous amount of the oil directly onto your belly button before going to bed, or into a cloth that is then wrapped around your abdomen tightly — a “Castor oil pack”.

According to its fan base, the oil has the capacity to penetrate deeply in your skin tissue, and improves digestion, constipation, and even period cramps thanks to its detoxifying properties. But the one million dollar question remains — does it actually work? According to sources interviewed by Women’s Health, the answer is no (shocker!). But you may want to browse the original TikTok video by aesthetic nurse practitioner Miranda Wilson, whose demo sparked the craze, to decide for yourself if this is a trend worth sinking into.

Kim Kardashian’s eldest is obsessed with three things: herself, her dad Kanye West, and Tyler, The Creator. This Halloween, she’s even dressing up as the latter (in not one, but two different outfits). So, with the release of Tyler’s new album CHROMAKOPIA, we knew his biggest fan would be in attendance. Spotted with mum Kim, North was front and centre at Tyler’s listening party in LA this weekend — a first taste for fans. Announced just two days prior, tickets were a fiver. We can only imagine what a big moment it was for the fangirl — and true to form, every moment was immortalised on TikTok via Kim and North’s joint account. And the internet can’t get over it.

Every few months, the cult-kids pick a movie to rave about, holding us in a chokehold, desperate to rush to the theatres and see what all the hype is about. It feels like no one’s talking about anything else but how incredible (or not) this film is—and how uncool you are for not having seen it yet. At least, that’s how it goes with my friends. And after the quite literally nauseating fever of The Substance, it’s time to take a step back from gore and talk… romance.

Since its Cannes premiere, indie filmmaker Sean Baker’s Anora has been met with near-unanimous critical acclaim, taking home the season’s Palme d’Or, the festival’s most prestigious award. It’s a love-infused, hectic drama set in New York City, following the titular character Anora, played by Mikey Madison, an exotic dancer at a Manhattan strip club who’s unexpectedly assigned to look after Ivan, the bratty son of a Russian oligarch, played by Mark Eidelstein.

Mismatched love interests turned soulmates is a storyline Hollywood has explored to exhaustion. But Anora is making waves for its fresh, raw, and honest take on life at the margins—a story brimming with twists, turns, and messy encounters. If being glued to TikTok means the occasional spoiler, so be it. All signs point to Anora delivering a heart-rending experience worth savouring on the big screen this weekend. I’ll be there—and so should you.

The year was 2020, and one Louisiana-born girl was ready to make history. Yes, that’s Addison Rae. One of the most followed TikTok users of all time (more than 88M as we speak), the dancer-turned-pop star icon is partly responsible for the popularisation of dance trends back in the pandemic, becoming synonymous with what it means to “go viral.”

With time, though, the tides have changed. Some might argue Rae mastered the art of moving in the right circles, surrounding herself with the coolest in town, but one thing is certain: she’s, once again, the moment. Rae isn’t just a TikToker anymore; she’s the ultimate it-girl. Thought that word was out of fashion? So did we.

From helping Charli XCX with the most BRAT ad-libs of all time, that iconic scream in 365, to releasing her own music, hit “Diet Pepsi”, followed by this week’s “Aquamarine”, and pulling off some of the best red carpet looks of the past months, Rae knows what she’s doing. As in, enlisting Petra Collins, Mel Ottenberg, Sean Price Williams, and Pat McGrath for her music video kind of planning. Rae is pop at its finest, and haters gonna hate—until they realise that. We’re here for it.