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Logan Paul has defended his Lunchly brand following what he said was a fake Food and Drug Administration (FDA) recall, stating that those behind the misinformation will need to put in more effort to succeed.
Last week, an X user claimed to see a sign at their local grocery store advising shoppers that Lunchly products were being recalled “due to public health concerns” by the FDA.
Per the alleged notice, the snack brand, which was co-founded by the 29-year-old WWE star along with YouTube sensations KSI, 31, and MrBeast, 26, would only return to shelves “as soon as deemed fit for consumption.”
In a two-minute video posted on Monday, Paul clarified that the FDA publicly lists all recalls and that Lunchly was not among them. He highlighted a hoax recall notice that an unidentified man printed and placed on a fridge in a Fred Meyer store.
“Somebody typed up and printed out a 100 percent lie about lunch being recalled, taped it to the fridge, then a picture of it was taken by someone else and posted on social media as if it were real,” Paul said in the clip. “Community notes, where you at?”
Paul said that after investigating, his team identified that a Fred Meyer store employee had fabricated the sign based on unfounded rumors. Further into the clip, Paul debunked another rumor about the Turkey Stack ‘Ems Lunchly being discontinued, confirming they remain available in stores and online.
“Stores are selling them as we speak and they’re also still on Kroger’s website which would be crazy for an item that’s discontinued,” he noted. “Hey, and look, I know some people are dropping up to 130 miles just to find Lunchly. But please be patient as we try to ramp up production to meet the demand.”
Beyond these incidents, Paul recounted that sales for Lunchly have reportedly outperformed similar products like Lunchables in the first five weeks since its launch in September. However, the brand has faced other challenges, including an alleged bomb threat made to the company’s warehouse that was traced back to an individual based in London, where the product is not currently distributed.
Earlier this month, YouTuber Rosanna Pansino posted a video titled titled “I tried Lunchly … it was MOLDY!” In it, she unboxed a Lunchly pizza kit that, according to the clip’s description, was allegedly bought “months before its expiration date.”
Paul addressed Pansino’s criticism, calling her “an attention-hungry little clout goblin who has made it her entire identity to speak negatively on all things MrBeast.” He did not specifically address the alleged moldy cheese issue, despite a source at the FDA confirming to TMZ last week that more than 10 consumers reported an issue with the product.
“The fact is the USDA inspects every finished food lot and approves it before even leaving our facility and, yes, it’s possible that issues happen in transit like seal breaking or at the store level with rough handling,” Paul explained. “But just like any produce you buy, problems can arise and our retail partners are great. They’ll offer a full refund and we are happy to assist anyone at any time if you email our customer service.”
He continued, “We’re gonna keep innovating and improving our product as we attempt to disrupt this archaic industry that’s been run by the same corporate giants for the past 120 years. It is a new era and the ops are gonna have to try harder.”
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Logan Paul has defended his Lunchly brand following what he said was a fake Food and Drug Administration (FDA) recall, stating that those behind the misinformation will need to put in more effort to succeed.
Last week, an X user claimed to see a sign at their local grocery store advising shoppers that Lunchly products were being recalled “due to public health concerns” by the FDA.
Per the alleged notice, the snack brand, which was co-founded by the 29-year-old WWE star along with YouTube sensations KSI, 31, and MrBeast, 26, would only return to shelves “as soon as deemed fit for consumption.”
In a two-minute video posted on Monday, Paul clarified that the FDA publicly lists all recalls and that Lunchly was not among them. He highlighted a hoax recall notice that an unidentified man printed and placed on a fridge in a Fred Meyer store.
“Somebody typed up and printed out a 100 percent lie about lunch being recalled, taped it to the fridge, then a picture of it was taken by someone else and posted on social media as if it were real,” Paul said in the clip. “Community notes, where you at?”
Paul said that after investigating, his team identified that a Fred Meyer store employee had fabricated the sign based on unfounded rumors. Further into the clip, Paul debunked another rumor about the Turkey Stack ‘Ems Lunchly being discontinued, confirming they remain available in stores and online.
“Stores are selling them as we speak and they’re also still on Kroger’s website which would be crazy for an item that’s discontinued,” he noted. “Hey, and look, I know some people are dropping up to 130 miles just to find Lunchly. But please be patient as we try to ramp up production to meet the demand.”
Beyond these incidents, Paul recounted that sales for Lunchly have reportedly outperformed similar products like Lunchables in the first five weeks since its launch in September. However, the brand has faced other challenges, including an alleged bomb threat made to the company’s warehouse that was traced back to an individual based in London, where the product is not currently distributed.
Earlier this month, YouTuber Rosanna Pansino posted a video titled titled “I tried Lunchly … it was MOLDY!” In it, she unboxed a Lunchly pizza kit that, according to the clip’s description, was allegedly bought “months before its expiration date.”
Paul addressed Pansino’s criticism, calling her “an attention-hungry little clout goblin who has made it her entire identity to speak negatively on all things MrBeast.” He did not specifically address the alleged moldy cheese issue, despite a source at the FDA confirming to TMZ last week that more than 10 consumers reported an issue with the product.
“The fact is the USDA inspects every finished food lot and approves it before even leaving our facility and, yes, it’s possible that issues happen in transit like seal breaking or at the store level with rough handling,” Paul explained. “But just like any produce you buy, problems can arise and our retail partners are great. They’ll offer a full refund and we are happy to assist anyone at any time if you email our customer service.”
He continued, “We’re gonna keep innovating and improving our product as we attempt to disrupt this archaic industry that’s been run by the same corporate giants for the past 120 years. It is a new era and the ops are gonna have to try harder.”
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