h＆m aw26 | you&i

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H&M.

H&M decided to kick off its latest London Fashion Week show by handing the lights over to a ballerina. Before any of the latest pieces even made an appearance in Kensington, Brazilian dancer Ingrid Silva took to the 40 metre runway, her movement physically triggering the lighting grids to wake up the space — a dreamy opening that felt far more like experimental theatre than a fashion presentation.

Titled ‘H&M&YOU&I’, the event marked the retail label’s second consecutive year on the London Fashion Week schedule, once again designed in partnership with British image-maker Nick Knight CBE and his digital platform, SHOWstudio. The production tracked across three separate apparel drops, connecting cinematic atmospheres spanning 1990s Japanese film, Italian noir and historical Sicilian romance.

“This show is a celebration of creativity and of human relationships,” Knight explains. “I wanted to create something that felt romantic, emotional, human and painterly, all while experimenting with new technologies. My mission throughout my career has been to push the boundaries of fashion and stay curious about the next thing. I’m excited that H&M shares that vision.” 

H&M.

H&M.

Alex Consani opened the runway in a cropped ivory jacquard jacket layered over a sheer lace blouse, paired with slim white trousers and cream jacquard heels, launching the collection’s romantic first chapter, an ode to historical opulence built on soft fabrications and old-world silhouettes. The second drop swung hard in the opposite direction, all sculptural minimalism and sharp tailoring, its models carrying their own lighting rigs down the runway so the garments themselves seemed to glow from within. Angelina Kendall, Paloma Elsesser, Karen Elson and Lila Moss carried the collection’s third act, an ode to the collector’s spirit, alongside elevated pieces from the H&M Atelier menswear line.

The garments translate this multi-act presentation into tactile items, anchors for the collection’s gothic-romantic and minimalist visual threads. The tailoring uses heavy, structured fabrics to carve out defined shapes, highlighted by sharp masculine overcoats, boxy double-breasted blazers, and strong-shouldered suit jackets from the premium H&M Atelier menswear line. In direct contrast to these crisp edges, the lace pieces introduce an old-world softness, reminiscent of the ‘Wuthering Heights’. Sheer white blouses with high Victorian ruffles, delicate cream lace tops and spiderweb-thin dresses sit layered beneath the substantial outer coats. The leather adds a final, protective layer to the seasonal uniform, showcasing heavy, oversized distressed aviator jackets, panelled calfskin maxi skirts with deep slits and structured black trenches that ground the more delicate, ethereal elements of the runway line-up.

H&M.

H&M.

Knight’s interactive design work sat right at the centre of the evening. Using footage shot with Consani and actor Archie Renaux earlier in the year, SHOWstudio built a real-time fashion interactive that blurred physical and digital imagery as the show unfolded, flanked on one side by curved mirrors and on the other by a video installation from Tokyo-born artist and engineer Karyn Nakamura. During the H&M Studio segment, the same technology pulled illustrations by artist Cliff Warner into motion, with models choreographing their own poses against the moving artwork behind them, turning the runway into something closer to a live collaboration than a straightforward parade of clothes.

Music came courtesy of Labrinth, working in his home city for the occasion, building towards an unexpected live performance of ‘I Want to Know What Love Is.’ Before the song began, Consani and Renaux delivered a spoken word piece built from the track’s own lyrics, an epilogue on connection that closed the night’s central theme. Consani wore a ruffled cream gown for the moment, Renaux a full look pulled from the Atelier collection.

“The A/W 26 collections are all about eclecticism,” says Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Design Womenswear. “Each drop brings a vision of fashion that is bold, and dedicated to self-expression, freedom and rule-breaking. Nick Knight is always daring, he never accepts the status quo, and that is an ethos that chimes with all of us at H&M.”

Among the 700 guests, the front row saw a plethora of artists including Audrey Nuna, Kim Petras, Cruz Beckham, Manu Ríos and more. With an Elie Saab collaboration already generating plenty of chatter for later this year, H&M’s fashion week ambitions show little sign of slowing down.

The first drop of the Autumn/Winter 2026 womenswear collection and the Atelier menswear line are available across H&M’s online channels. Discover more here.

photography. courtesy of H&M
words. Gennaro Costanzo

The post h&m aw26 | you&i appeared first on Schön! Magazine.

in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing tags from

H&M.

H&M decided to kick off its latest London Fashion Week show by handing the lights over to a ballerina. Before any of the latest pieces even made an appearance in Kensington, Brazilian dancer Ingrid Silva took to the 40 metre runway, her movement physically triggering the lighting grids to wake up the space — a dreamy opening that felt far more like experimental theatre than a fashion presentation.

Titled ‘H&M&YOU&I’, the event marked the retail label’s second consecutive year on the London Fashion Week schedule, once again designed in partnership with British image-maker Nick Knight CBE and his digital platform, SHOWstudio. The production tracked across three separate apparel drops, connecting cinematic atmospheres spanning 1990s Japanese film, Italian noir and historical Sicilian romance.

“This show is a celebration of creativity and of human relationships,” Knight explains. “I wanted to create something that felt romantic, emotional, human and painterly, all while experimenting with new technologies. My mission throughout my career has been to push the boundaries of fashion and stay curious about the next thing. I’m excited that H&M shares that vision.” 

H&M.

H&M.

Alex Consani opened the runway in a cropped ivory jacquard jacket layered over a sheer lace blouse, paired with slim white trousers and cream jacquard heels, launching the collection’s romantic first chapter, an ode to historical opulence built on soft fabrications and old-world silhouettes. The second drop swung hard in the opposite direction, all sculptural minimalism and sharp tailoring, its models carrying their own lighting rigs down the runway so the garments themselves seemed to glow from within. Angelina Kendall, Paloma Elsesser, Karen Elson and Lila Moss carried the collection’s third act, an ode to the collector’s spirit, alongside elevated pieces from the H&M Atelier menswear line.

The garments translate this multi-act presentation into tactile items, anchors for the collection’s gothic-romantic and minimalist visual threads. The tailoring uses heavy, structured fabrics to carve out defined shapes, highlighted by sharp masculine overcoats, boxy double-breasted blazers, and strong-shouldered suit jackets from the premium H&M Atelier menswear line. In direct contrast to these crisp edges, the lace pieces introduce an old-world softness, reminiscent of the ‘Wuthering Heights’. Sheer white blouses with high Victorian ruffles, delicate cream lace tops and spiderweb-thin dresses sit layered beneath the substantial outer coats. The leather adds a final, protective layer to the seasonal uniform, showcasing heavy, oversized distressed aviator jackets, panelled calfskin maxi skirts with deep slits and structured black trenches that ground the more delicate, ethereal elements of the runway line-up.

H&M.

H&M.

Knight’s interactive design work sat right at the centre of the evening. Using footage shot with Consani and actor Archie Renaux earlier in the year, SHOWstudio built a real-time fashion interactive that blurred physical and digital imagery as the show unfolded, flanked on one side by curved mirrors and on the other by a video installation from Tokyo-born artist and engineer Karyn Nakamura. During the H&M Studio segment, the same technology pulled illustrations by artist Cliff Warner into motion, with models choreographing their own poses against the moving artwork behind them, turning the runway into something closer to a live collaboration than a straightforward parade of clothes.

Music came courtesy of Labrinth, working in his home city for the occasion, building towards an unexpected live performance of ‘I Want to Know What Love Is.’ Before the song began, Consani and Renaux delivered a spoken word piece built from the track’s own lyrics, an epilogue on connection that closed the night’s central theme. Consani wore a ruffled cream gown for the moment, Renaux a full look pulled from the Atelier collection.

“The A/W 26 collections are all about eclecticism,” says Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Design Womenswear. “Each drop brings a vision of fashion that is bold, and dedicated to self-expression, freedom and rule-breaking. Nick Knight is always daring, he never accepts the status quo, and that is an ethos that chimes with all of us at H&M.”

Among the 700 guests, the front row saw a plethora of artists including Audrey Nuna, Kim Petras, Cruz Beckham, Manu Ríos and more. With an Elie Saab collaboration already generating plenty of chatter for later this year, H&M’s fashion week ambitions show little sign of slowing down.

The first drop of the Autumn/Winter 2026 womenswear collection and the Atelier menswear line are available across H&M’s online channels. Discover more here.

photography. courtesy of H&M
words. Gennaro Costanzo

The post h&m aw26 | you&i appeared first on Schön! Magazine.

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