Rewrite
Marc Jacobs brings back fun fashion campaigns ahead of the Met Gala, Louis Vuitton celebrates 130 years of the monogram at the Louis Vuitton Hotel in London and Jonathan W. Anderson and Dr Martens step into the summer season.
Gen Z’s role model and I Love LA actress and director Rachel Sennott stars in the new Marc Jacobs campaign The Scene, a frantic chase through New York City in pursuit of fashion’s most elusive prize: a Met Gala invitation, scripted by The Moment’s Bertie Brandes. The short film follows Sennott as she attempts to “go viral” her way onto the guest list, moving through a series of staged downtown encounters that nod to contemporary internet culture and the celebrity ecosystem.
Across the city, she chases Kareem Rahma of Subway Takes, or rather, his lookalike, bumps into Francesca Scorsese, pays for her own paparazzi, goes to dinner with fellow actress True Whitaker and photographer Morgan Maher, and even ends up asking actress and comedian Sandra Bernhard for a selfie. Fun fashion campaigns are back, and we have to thank Marc Jacobs for that!
More news this week…
GAP goes posh with Victoria Beckham
Via @gap
What happens when a Spice Girl meets an American ’90s streetwear giant? Nostalgia-maxxing, sure. But then again, this is Mrs Beckham we’re talking about – and a Zac Posen-helmed GAP. Suddenly, the equation shifts. Elevated everyday staples that make you dream of Canadian tuxedos, perfectly cut T-shirts and utilitarian jackets. As Beckham unveils the first drop of a multi-season collaboration with GAP, the fantasy of finding that long-longed-for perfect pair of jeans – plus a logo-emblazoned hoodie that somehow reads office-appropriate – without breaking the bank, feels surprisingly within reach.
Ahluwalia x PUMA are back on the pitch and they’re not playing around
Continuing their ongoing partnership, PUMA and London-based designer Priya Ahluwalia have launched a second collaborative collection that draws on Ahluwalia’s Indian-Nigerian heritage and the energy of African football culture. The line, inspired by pitches and fan communities across Morocco and Nigeria, reworks classic PUMA silhouettes including the V-S1 and T7 tracksuit, alongside apparel and accessories made largely from recycled fibres. Shot in Morocco, the accompanying campaign and short film frame the collection as a love letter to African football ahead of the World Cup!
A decade of friendship: Alice Hollywood x 424 collab on a capsule collection
Alice Hollywood and 424 come together for a limited capsule collection, marking the first official product collaboration between Shane Gonzales and Guillermo Andrade, a full-circle moment in the Los Angeles streetwear scene. In 2014, Guillermo was one of the first to support Shane’s brand, Midnight Studios, stocking it at 424 on Fairfax and helping give it an early platform that led to a long creative relationship. Although they’ve supported each other for over a decade, this capsule marks their first official product collaboration.
Marathon season: On brings LightSpray to London as running tech takes centre stage
Swiss sportswear brand On is bringing its LightSpray™ technology to London for its UK debut with an immersive experience running from 24–26 April at 3 Hanover Square during marathon season. The activation offers runners a behind-the-scenes look at the manufacturing process that creates a shoe upper in minutes, alongside a “Dream Run” test experience, athlete insights including marathon champion Hellen Obiri, and a series of community workshops and movement sessions. Positioned at the intersection of performance and innovation, the event highlights On’s push towards faster, lower-waste production and its broader ambition to redefine how high-performance footwear is made and experienced.
You can wear Dr. Martens during the summer too
Dr. Martens is stepping into summer with its new Zebzag sandal range, a comfortable sandal built on the Zebzag sole and the brand’s signature durable design. The collection includes styles such as the Dunnet Slide in Crazy Horse leather with archive-inspired floral cut-outs, and a softer suede sandal version too, both featuring adjustable straps for a secure, everyday fit, staying true to the brand’s utilitarian DNA but reworked for warmer weather. Who said you needed to give up your Docs for the summertime?
Kaia Gerber gets physical with Vuori
Kaia Gerber is back for round two with Vuori, as the premium performance-lifestyle brand unveils For Kaia, its Spring 2026 campaign – fronted by, you guessed it, its perennial muse. This new chapter introduces fresh silhouettes into the supermodel’s line-up, with the brand’s ultra-soft, tech-forward fabrics taking centre stage. Model of duty? Go on then, sign us up.
Do you want the house tour?
Via Louis Vuitton
As part of its year-long celebration of the monogram’s 130th anniversary, Louis Vuitton opens the doors to the Louis Vuitton Hotel, an ephemeral townhouse tucked into Mayfair. Each room is dedicated to one of the House’s most recognisable styles – the Speedy, Keepall, Noé, Alma and Neverfull – turning the space into a living archive of the bag as both accessory and cultural artefact. Doors stay open until 21 June 2026.
Dsquared2 goes speedy with the DC-642
It’s the week of speedy sneakers. Some more literally than others – particularly if you, unlike us, are running the London Marathon. Elsewhere, brothers Dean Caten and Dan Caten take cues from jet trails for the brand’s latest silhouette, the DC-642. Sharp, aerodynamic lines meet ultra-soft upper wraps that hold the foot in near-weightless comfort, while a precision-engineered sole delivers agility and balance with every step. Built for movement – even if that just means you’re a particularly committed fast walker.
JW Anderson inaugurates its “Summer Series”
Courtesy of JW Anderson
No more denial: warmer days are officially within reach. As London rounds off a week basking in the sun, Jonathan Anderson unveils the brand’s new Summer Series – a capsule anchored in bold graphics, high-impact colour and breezy silhouettes. Draped evening dresses, open-knit crochet and striped knits lead the drop, but the real scene-stealer is the Bulb Bag – a soft, sculptural shape landing in both beaded and crocheted iterations, alongside updated woven Loafer Bags.
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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Marc Jacobs brings back fun fashion campaigns ahead of the Met Gala, Louis Vuitton celebrates 130 years of the monogram at the Louis Vuitton Hotel in London and Jonathan W. Anderson and Dr Martens step into the summer season.
Gen Z’s role model and I Love LA actress and director Rachel Sennott stars in the new Marc Jacobs campaign The Scene, a frantic chase through New York City in pursuit of fashion’s most elusive prize: a Met Gala invitation, scripted by The Moment’s Bertie Brandes. The short film follows Sennott as she attempts to “go viral” her way onto the guest list, moving through a series of staged downtown encounters that nod to contemporary internet culture and the celebrity ecosystem.
Across the city, she chases Kareem Rahma of Subway Takes, or rather, his lookalike, bumps into Francesca Scorsese, pays for her own paparazzi, goes to dinner with fellow actress True Whitaker and photographer Morgan Maher, and even ends up asking actress and comedian Sandra Bernhard for a selfie. Fun fashion campaigns are back, and we have to thank Marc Jacobs for that!
More news this week…
GAP goes posh with Victoria Beckham
Via @gap
What happens when a Spice Girl meets an American ’90s streetwear giant? Nostalgia-maxxing, sure. But then again, this is Mrs Beckham we’re talking about – and a Zac Posen-helmed GAP. Suddenly, the equation shifts. Elevated everyday staples that make you dream of Canadian tuxedos, perfectly cut T-shirts and utilitarian jackets. As Beckham unveils the first drop of a multi-season collaboration with GAP, the fantasy of finding that long-longed-for perfect pair of jeans – plus a logo-emblazoned hoodie that somehow reads office-appropriate – without breaking the bank, feels surprisingly within reach.
Ahluwalia x PUMA are back on the pitch and they’re not playing around
Continuing their ongoing partnership, PUMA and London-based designer Priya Ahluwalia have launched a second collaborative collection that draws on Ahluwalia’s Indian-Nigerian heritage and the energy of African football culture. The line, inspired by pitches and fan communities across Morocco and Nigeria, reworks classic PUMA silhouettes including the V-S1 and T7 tracksuit, alongside apparel and accessories made largely from recycled fibres. Shot in Morocco, the accompanying campaign and short film frame the collection as a love letter to African football ahead of the World Cup!
A decade of friendship: Alice Hollywood x 424 collab on a capsule collection
Alice Hollywood and 424 come together for a limited capsule collection, marking the first official product collaboration between Shane Gonzales and Guillermo Andrade, a full-circle moment in the Los Angeles streetwear scene. In 2014, Guillermo was one of the first to support Shane’s brand, Midnight Studios, stocking it at 424 on Fairfax and helping give it an early platform that led to a long creative relationship. Although they’ve supported each other for over a decade, this capsule marks their first official product collaboration.
Marathon season: On brings LightSpray to London as running tech takes centre stage
Swiss sportswear brand On is bringing its LightSpray™ technology to London for its UK debut with an immersive experience running from 24–26 April at 3 Hanover Square during marathon season. The activation offers runners a behind-the-scenes look at the manufacturing process that creates a shoe upper in minutes, alongside a “Dream Run” test experience, athlete insights including marathon champion Hellen Obiri, and a series of community workshops and movement sessions. Positioned at the intersection of performance and innovation, the event highlights On’s push towards faster, lower-waste production and its broader ambition to redefine how high-performance footwear is made and experienced.
You can wear Dr. Martens during the summer too
Dr. Martens is stepping into summer with its new Zebzag sandal range, a comfortable sandal built on the Zebzag sole and the brand’s signature durable design. The collection includes styles such as the Dunnet Slide in Crazy Horse leather with archive-inspired floral cut-outs, and a softer suede sandal version too, both featuring adjustable straps for a secure, everyday fit, staying true to the brand’s utilitarian DNA but reworked for warmer weather. Who said you needed to give up your Docs for the summertime?
Kaia Gerber gets physical with Vuori
Kaia Gerber is back for round two with Vuori, as the premium performance-lifestyle brand unveils For Kaia, its Spring 2026 campaign – fronted by, you guessed it, its perennial muse. This new chapter introduces fresh silhouettes into the supermodel’s line-up, with the brand’s ultra-soft, tech-forward fabrics taking centre stage. Model of duty? Go on then, sign us up.
Do you want the house tour?
Via Louis Vuitton
As part of its year-long celebration of the monogram’s 130th anniversary, Louis Vuitton opens the doors to the Louis Vuitton Hotel, an ephemeral townhouse tucked into Mayfair. Each room is dedicated to one of the House’s most recognisable styles – the Speedy, Keepall, Noé, Alma and Neverfull – turning the space into a living archive of the bag as both accessory and cultural artefact. Doors stay open until 21 June 2026.
Dsquared2 goes speedy with the DC-642
It’s the week of speedy sneakers. Some more literally than others – particularly if you, unlike us, are running the London Marathon. Elsewhere, brothers Dean Caten and Dan Caten take cues from jet trails for the brand’s latest silhouette, the DC-642. Sharp, aerodynamic lines meet ultra-soft upper wraps that hold the foot in near-weightless comfort, while a precision-engineered sole delivers agility and balance with every step. Built for movement – even if that just means you’re a particularly committed fast walker.
JW Anderson inaugurates its “Summer Series”
Courtesy of JW Anderson
No more denial: warmer days are officially within reach. As London rounds off a week basking in the sun, Jonathan Anderson unveils the brand’s new Summer Series – a capsule anchored in bold graphics, high-impact colour and breezy silhouettes. Draped evening dresses, open-knit crochet and striped knits lead the drop, but the real scene-stealer is the Bulb Bag – a soft, sculptural shape landing in both beaded and crocheted iterations, alongside updated woven Loafer Bags.
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
