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Aēsop Immaculate Facial Tonic
The winter months are well upon us. Grooming, in this season of shorter days and more intense weather, is less about transformation and more about rhythm – celebrating the beauty of small rituals that keep the senses feeling awake, looked after. It’s the gestures and products that make you feel like there is an anchor to the day, and always come with a bit of pleasure added in. Where better to look for inspiration, than the frontrunners and innovators in the realm of men’s beauty? Looking through seasonal releases, it’s clear that masculinity is leaning into that self-kindness: these are textures that cajole rather than smoulder, perfumes that accompany rather than shout. The boutique brands that cater to the men’s routine are all about intimacy and personality, bringing a sense of craft and precision to the art of grooming rather than following trends and tendencies. From artisanal historical houses, to those reinventing what masculinity is all about, this Schön! Alive guide hones in on what makes 2025 such a fascinating panorama for grooming.
L’Artisan Parfumeur | Histoire d’Orangers Extrême
Our first seasonal coup de coeur is from L’Artisan Parfumeur with their return to the beloved orange blossom? This Extrême edition is a beautiful, poetic tribute to the sun – to keep it with you during the long months of cold. Histoire d’Orangers Extrême deepens the original’s composition, infusing it with a pink pepper sparkle and a hint of cedar. This bottle, created by perfumer Marie Salamagne, balances contrasts that Schön! feels are perfect for the dark, melancholic streets of Paris in winter: the memories of summer, of sun-kissed walks, accompany you with suggestions of blooms and the powerful bitterness of orange blossom. Bring this poetic infusion that glows and smoulders to your seasonal favourites.
Discover the L’Artisan Parfumeur perfumes here.
Aēsop | Skin Care+ Rituals
Skincare is safe in the hands of Aēsop, with formulations that provide all the indulgence and effective care needed for a solid grooming routine. For winter months, Lucent Facial Concentrate is Aēsop’s lightweight answer to deep hydration – an aqueous serum enriched with vitamin C and sodium carrageenan to brighten, tone and bring sustained moisture to the skin, without weight or shine. This is an ideal component for anyone who avoids heavy creams. Paired with Immaculate Facial Tonic – a gentle, daily resurfacing toner and smooths texture through a soft enzymatic exfoliation, this is a routine for men with a sense of precision. Combined, these Aēsop products creates noticeable refinement over time: the result is skin that simply looks well cared for. Top it off with the brand’s signature blend of rose, sandalwood and frankincense, and you have a ritual catering for a sensual but never showy man. Aēsop provides skincare tools for anyone who appreciates the quiet pleasure of good ingredients used well.
Discover the Aēsop range here.
Horace | Everyday Rituals, Elevated
Having revolutionised the grooming scene, Horace is continuing a quiet but confident takeover of the bathroom shelf with down-to-earth essentials that actually really, really work. In the fragrance realm, Vetiver Primavera arrives as a fresh, green-leaning eau de parfum – humble but confident. For winter, the new Horace lip balm is the perfect companion to keep hydration high during winter, while the compact, eco-conscious Mandarin Vetiver balm is your hands’ biggest friend for cold winter weather. A particularly chic addition to these staples is the collaboration with MoMA Design Store, which marks Horace’s U.S. debut. These co-branded soaps and hand washes are scented with soft woods, sage, citrus and musk. A wildly sensory addition to your routine that feels so honest that it’s like having a daily friend you can trust. Anywhere you go.
Discover the Horace range here.
Altesse | La Brosse d’une Vie
At Altesse Studio, savoir-faire has been handed down through generations. This is a house that enhances your rituals with heirlooms. As the last French family brushmakers, Altesse is a house that crafts each olive-wood tool by hand using natural and upcycled materials. Your grooming rituals, with Altesse, are designed to last a lifetime, not a season. For the beard bearers, Schön! suggests the signature 2-in-1 hair and beard brush turns grooming into something slower and more intentional. Caring for your facial hair with Altesse means curating natural gloss with each stroke. This is the kind of quiet luxury that we stand for: quality that resists the passing of time, and brings artisanal excellence to your everyday.
Discover Altesse here.
Dries Van Noten | Havana Gold
The Schön! team has been fervent admirers of the Dries Van Noten fragrances for years. With the latest release – Havana Gold – the journey is even more atmospheric: tobacco smoke drifting into the sweetness of licorice, with a pulse of amber underneath which brings depth and poetry to the composition. Perfumer Jordi Fernández has bottled the heat of Cuba: with a mise-en-scène that is revealed through tones and sensations, Havana Gold is a sensual, generous, mysterious offering. This is a scent that can be a memory and a dream, a desire and a journey. One thing is sure: its enthralling tones will make you travel.
Discover Havana Gold by Dries Van Noten here.
Davines | Pasta & Love
When it comes to keeping the summer energy during winter months, you need look no further than Davines. The Pasta & Love Davines line is the perfect way to celebrate the slow-living Italian bon vivant. Inspired by a man who bikes, lingers over espresso, and takes pleasure in the small rituals done well, Pasta & Love has all the basics you need for a daily routine. The expanded range brings the same philosophy to shaving and beard care: citrus-bright notes, refined textures, and bottles designed to be kept, not discarded. Grooming here is not about hiding, perfecting, or performing – it’s all about the joy and energy of love, intimacy and self. Something Davines does so wonderfully.
Discover Pasta & Love by Davines here.
Loewe | The Crafted Collection
With the shift in the house’s creative direction, we also feel like this is the moment Loewe will reinvent beauty. Loewe’s Crafted Collection is the new offering from the iconic house, with an elevated sense of craft. The Crafted Collection is like taking a moment to pause in a perfumer’s atelier. With sculptural glass and granite bottle designs, each fragrance is built around a raw material, expressed with depth and clarity. In terms of sensations and smells, it’s an architectural ode to deep sensations: roasted Vanilla pairs sweetness with oakwood’s intrinsic warmth; Iris Root brings powder and herbaceous green lifted by Timut pepper; Bittersweet Oud shifts between resin, bitter orange zest and sandalwood cream. In the realm of unisex fragrances, these are compositions with ambition, personality and poetry – compositions that feel like objects of study, conversation, and desire. Schön! wholeheartedly approves.
Discover The Crafted Collection by Loewe here.
Dr. Barbara Sturm | Face Cream
The simplest routines are sometimes the best: Dr. Barbara Sturm strips skincare back to what actually matters. For men looking for a grooming discipline that can be done with ease, efficiency, and impact, the Face Cream for Men does all three. Lightweight and quick to absorb, it delivers a clean hit of hydration without residue. Purslane and skullcap – Sturm’s go-to anti-inflammatory heroes – are perfect to calm post-shave irritation and defend against daily stress factors. Using this on a daily basis leaves skin balanced, smooth, and revived. It’s skincare that fits the rhythm of a morning routine, not the other way around.
Discover the Dr. Barbara Sturm Face Cream For Men here.
words. Patrick Clark
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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Aēsop Immaculate Facial Tonic
The winter months are well upon us. Grooming, in this season of shorter days and more intense weather, is less about transformation and more about rhythm – celebrating the beauty of small rituals that keep the senses feeling awake, looked after. It’s the gestures and products that make you feel like there is an anchor to the day, and always come with a bit of pleasure added in. Where better to look for inspiration, than the frontrunners and innovators in the realm of men’s beauty? Looking through seasonal releases, it’s clear that masculinity is leaning into that self-kindness: these are textures that cajole rather than smoulder, perfumes that accompany rather than shout. The boutique brands that cater to the men’s routine are all about intimacy and personality, bringing a sense of craft and precision to the art of grooming rather than following trends and tendencies. From artisanal historical houses, to those reinventing what masculinity is all about, this Schön! Alive guide hones in on what makes 2025 such a fascinating panorama for grooming.
L’Artisan Parfumeur | Histoire d’Orangers Extrême
Our first seasonal coup de coeur is from L’Artisan Parfumeur with their return to the beloved orange blossom? This Extrême edition is a beautiful, poetic tribute to the sun – to keep it with you during the long months of cold. Histoire d’Orangers Extrême deepens the original’s composition, infusing it with a pink pepper sparkle and a hint of cedar. This bottle, created by perfumer Marie Salamagne, balances contrasts that Schön! feels are perfect for the dark, melancholic streets of Paris in winter: the memories of summer, of sun-kissed walks, accompany you with suggestions of blooms and the powerful bitterness of orange blossom. Bring this poetic infusion that glows and smoulders to your seasonal favourites.
Discover the L’Artisan Parfumeur perfumes here.
Aēsop | Skin Care+ Rituals
Skincare is safe in the hands of Aēsop, with formulations that provide all the indulgence and effective care needed for a solid grooming routine. For winter months, Lucent Facial Concentrate is Aēsop’s lightweight answer to deep hydration – an aqueous serum enriched with vitamin C and sodium carrageenan to brighten, tone and bring sustained moisture to the skin, without weight or shine. This is an ideal component for anyone who avoids heavy creams. Paired with Immaculate Facial Tonic – a gentle, daily resurfacing toner and smooths texture through a soft enzymatic exfoliation, this is a routine for men with a sense of precision. Combined, these Aēsop products creates noticeable refinement over time: the result is skin that simply looks well cared for. Top it off with the brand’s signature blend of rose, sandalwood and frankincense, and you have a ritual catering for a sensual but never showy man. Aēsop provides skincare tools for anyone who appreciates the quiet pleasure of good ingredients used well.
Discover the Aēsop range here.
Horace | Everyday Rituals, Elevated
Having revolutionised the grooming scene, Horace is continuing a quiet but confident takeover of the bathroom shelf with down-to-earth essentials that actually really, really work. In the fragrance realm, Vetiver Primavera arrives as a fresh, green-leaning eau de parfum – humble but confident. For winter, the new Horace lip balm is the perfect companion to keep hydration high during winter, while the compact, eco-conscious Mandarin Vetiver balm is your hands’ biggest friend for cold winter weather. A particularly chic addition to these staples is the collaboration with MoMA Design Store, which marks Horace’s U.S. debut. These co-branded soaps and hand washes are scented with soft woods, sage, citrus and musk. A wildly sensory addition to your routine that feels so honest that it’s like having a daily friend you can trust. Anywhere you go.
Discover the Horace range here.
Altesse | La Brosse d’une Vie
At Altesse Studio, savoir-faire has been handed down through generations. This is a house that enhances your rituals with heirlooms. As the last French family brushmakers, Altesse is a house that crafts each olive-wood tool by hand using natural and upcycled materials. Your grooming rituals, with Altesse, are designed to last a lifetime, not a season. For the beard bearers, Schön! suggests the signature 2-in-1 hair and beard brush turns grooming into something slower and more intentional. Caring for your facial hair with Altesse means curating natural gloss with each stroke. This is the kind of quiet luxury that we stand for: quality that resists the passing of time, and brings artisanal excellence to your everyday.
Discover Altesse here.
Dries Van Noten | Havana Gold
The Schön! team has been fervent admirers of the Dries Van Noten fragrances for years. With the latest release – Havana Gold – the journey is even more atmospheric: tobacco smoke drifting into the sweetness of licorice, with a pulse of amber underneath which brings depth and poetry to the composition. Perfumer Jordi Fernández has bottled the heat of Cuba: with a mise-en-scène that is revealed through tones and sensations, Havana Gold is a sensual, generous, mysterious offering. This is a scent that can be a memory and a dream, a desire and a journey. One thing is sure: its enthralling tones will make you travel.
Discover Havana Gold by Dries Van Noten here.
Davines | Pasta & Love
When it comes to keeping the summer energy during winter months, you need look no further than Davines. The Pasta & Love Davines line is the perfect way to celebrate the slow-living Italian bon vivant. Inspired by a man who bikes, lingers over espresso, and takes pleasure in the small rituals done well, Pasta & Love has all the basics you need for a daily routine. The expanded range brings the same philosophy to shaving and beard care: citrus-bright notes, refined textures, and bottles designed to be kept, not discarded. Grooming here is not about hiding, perfecting, or performing – it’s all about the joy and energy of love, intimacy and self. Something Davines does so wonderfully.
Discover Pasta & Love by Davines here.
Loewe | The Crafted Collection
With the shift in the house’s creative direction, we also feel like this is the moment Loewe will reinvent beauty. Loewe’s Crafted Collection is the new offering from the iconic house, with an elevated sense of craft. The Crafted Collection is like taking a moment to pause in a perfumer’s atelier. With sculptural glass and granite bottle designs, each fragrance is built around a raw material, expressed with depth and clarity. In terms of sensations and smells, it’s an architectural ode to deep sensations: roasted Vanilla pairs sweetness with oakwood’s intrinsic warmth; Iris Root brings powder and herbaceous green lifted by Timut pepper; Bittersweet Oud shifts between resin, bitter orange zest and sandalwood cream. In the realm of unisex fragrances, these are compositions with ambition, personality and poetry – compositions that feel like objects of study, conversation, and desire. Schön! wholeheartedly approves.
Discover The Crafted Collection by Loewe here.
Dr. Barbara Sturm | Face Cream
The simplest routines are sometimes the best: Dr. Barbara Sturm strips skincare back to what actually matters. For men looking for a grooming discipline that can be done with ease, efficiency, and impact, the Face Cream for Men does all three. Lightweight and quick to absorb, it delivers a clean hit of hydration without residue. Purslane and skullcap – Sturm’s go-to anti-inflammatory heroes – are perfect to calm post-shave irritation and defend against daily stress factors. Using this on a daily basis leaves skin balanced, smooth, and revived. It’s skincare that fits the rhythm of a morning routine, not the other way around.
Discover the Dr. Barbara Sturm Face Cream For Men here.
words. Patrick Clark
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
