Rewrite
Deep down, we all knew this day would come, but it still stings all the same: a Versace is no longer the creative director of Versace. After 27 years heading up the label her brother built, Donatella has stepped down as chief creative officer and transitioned to a new brand ambassador role. While the Versace matriarch takes up her new influencer duties, the label today announced that Dario Vitale would be succeeding her – but who is this 41-year-old Naples-born designer Capri Holdings so graciously presents to us? Well, scroll down for everything we know about him so far…
Vitale might not have been on everyone’s (or practically anyone’s) radar before the new appointment, but his industry experience goes way back. After graduating from Milan fashion school Istituto Marangoni in 2006, the fresh-faced designer spent a year at Dsquared2. After a short time at Bottega Veneta, in July 2010 he began a long stint at Miu Miu under Miuccia Prada, a job that also saw him work alongside Fabio Zambernardi (AKA the former design director of both Miu Miu and Prada). During Vitale’s tenure, of course, we saw the label rise to fashion supremacy, both on the runway and on the stock exchange, with Miu Miu reporting a staggering 93 per cent rise in retail sales for 2024. The designer might only have had a few thousand Instagram followers before taking the helm at Versace, but the industry clearly noticed his hand in the brand’s success. Following his departure from Miu Miu in January this year, and prior to his big gig at Versace, rumours were already floating around about a move to Gucci or Bottega Veneta.
Having started at Prada’s little sister brand in 2010, Vitale worked under Mrs P for almost 15 years, so we suspect her singular design ethos will have rubbed off on him. In the years working under Prada, some of Miu Miu’s most memorable moments include the viral micro mini skirts of SS22, the bespectacled librarians of AW23, and pioneering the pantless trend, all of which Vitale would’ve had a hand in. Following this, we suspect a lot more smash hit, viral sensations to emerge from the house of Versace, along with a re-jig of the star names associated with the brand.
In general, Miu Miu’s design aesthetic is based on a kind of offbeat whimsy and cool eclecticism, while Versace’s style is often seen as oppositional, a much more maximalist rendering of Italian glamour. Many fashion fans will doubtless be intrigued as to how Vitale plans to translate the design style he’s honed under Mrs P to the flashier aesthetic of Versace. But if his CV is anything to go by, the designer won’t have any trouble merging the two worlds.
Speaking of merging the two worlds, earlier this month Prada was reportedly in talks to buy Versace from its current owner, Capri Holdings Ltd, for a cool €1.5 billion. At the time, Bloomberg reported that the “timing and valuation could change and discussions could still fall apart” but, if the sale did go through, it might pave the way for a larger Italian luxury conglomerate to challenge the likes of Kering and LVMH. Now, don’t call us conspiracy theorists… but if Prada did in fact want to seal the deal, wouldn’t it make sense to install one of their own in Donatella’s place? Could Vitale be that missing link, who will help bring the luxury house into the Prada fold? Maybe! But it’s still just speculation… for now.
As we learnt earlier today in Donatella’s statement, the outgoing creative director is “thrilled” to see Vitale succeed her and “excited to see Versace through new eyes”. John D Idol, CEO of Versace’s parent company Capri Holdings, also said that Vitale was “a strong design leader” and that the company was “confident that his talent and vision will be instrumental to Versace’s future growth.” In the same statement, Versace CEO Emmanuel Gintzburger (pictured with Donatella above) echoed those sentiments, adding that Vitale was “a rare talent, who deeply respects the essence and values of Versace” and “will bring a new perspective to the brand”.
While it’s no surprise that CEOs at Versace are singing Vitale’s praises, another very important bigwig called free market capitalism is also having its say. Since the announcement, some outlets have reported a “pop” in Capri Holdings’ share price, so at least the appointment is keeping our capitalist overlords happy!
Scroll through the gallery above for Versace’s most recent offering, and revisit Vitale’s final collection as Miu Miu design director below.
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Deep down, we all knew this day would come, but it still stings all the same: a Versace is no longer the creative director of Versace. After 27 years heading up the label her brother built, Donatella has stepped down as chief creative officer and transitioned to a new brand ambassador role. While the Versace matriarch takes up her new influencer duties, the label today announced that Dario Vitale would be succeeding her – but who is this 41-year-old Naples-born designer Capri Holdings so graciously presents to us? Well, scroll down for everything we know about him so far…
Vitale might not have been on everyone’s (or practically anyone’s) radar before the new appointment, but his industry experience goes way back. After graduating from Milan fashion school Istituto Marangoni in 2006, the fresh-faced designer spent a year at Dsquared2. After a short time at Bottega Veneta, in July 2010 he began a long stint at Miu Miu under Miuccia Prada, a job that also saw him work alongside Fabio Zambernardi (AKA the former design director of both Miu Miu and Prada). During Vitale’s tenure, of course, we saw the label rise to fashion supremacy, both on the runway and on the stock exchange, with Miu Miu reporting a staggering 93 per cent rise in retail sales for 2024. The designer might only have had a few thousand Instagram followers before taking the helm at Versace, but the industry clearly noticed his hand in the brand’s success. Following his departure from Miu Miu in January this year, and prior to his big gig at Versace, rumours were already floating around about a move to Gucci or Bottega Veneta.
Having started at Prada’s little sister brand in 2010, Vitale worked under Mrs P for almost 15 years, so we suspect her singular design ethos will have rubbed off on him. In the years working under Prada, some of Miu Miu’s most memorable moments include the viral micro mini skirts of SS22, the bespectacled librarians of AW23, and pioneering the pantless trend, all of which Vitale would’ve had a hand in. Following this, we suspect a lot more smash hit, viral sensations to emerge from the house of Versace, along with a re-jig of the star names associated with the brand.
In general, Miu Miu’s design aesthetic is based on a kind of offbeat whimsy and cool eclecticism, while Versace’s style is often seen as oppositional, a much more maximalist rendering of Italian glamour. Many fashion fans will doubtless be intrigued as to how Vitale plans to translate the design style he’s honed under Mrs P to the flashier aesthetic of Versace. But if his CV is anything to go by, the designer won’t have any trouble merging the two worlds.
Speaking of merging the two worlds, earlier this month Prada was reportedly in talks to buy Versace from its current owner, Capri Holdings Ltd, for a cool €1.5 billion. At the time, Bloomberg reported that the “timing and valuation could change and discussions could still fall apart” but, if the sale did go through, it might pave the way for a larger Italian luxury conglomerate to challenge the likes of Kering and LVMH. Now, don’t call us conspiracy theorists… but if Prada did in fact want to seal the deal, wouldn’t it make sense to install one of their own in Donatella’s place? Could Vitale be that missing link, who will help bring the luxury house into the Prada fold? Maybe! But it’s still just speculation… for now.
As we learnt earlier today in Donatella’s statement, the outgoing creative director is “thrilled” to see Vitale succeed her and “excited to see Versace through new eyes”. John D Idol, CEO of Versace’s parent company Capri Holdings, also said that Vitale was “a strong design leader” and that the company was “confident that his talent and vision will be instrumental to Versace’s future growth.” In the same statement, Versace CEO Emmanuel Gintzburger (pictured with Donatella above) echoed those sentiments, adding that Vitale was “a rare talent, who deeply respects the essence and values of Versace” and “will bring a new perspective to the brand”.
While it’s no surprise that CEOs at Versace are singing Vitale’s praises, another very important bigwig called free market capitalism is also having its say. Since the announcement, some outlets have reported a “pop” in Capri Holdings’ share price, so at least the appointment is keeping our capitalist overlords happy!
Scroll through the gallery above for Versace’s most recent offering, and revisit Vitale’s final collection as Miu Miu design director below.
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