Rewrite and translate this title How Doechii’s stylist crafted her ‘preppy, office siren’ look to Japanese between 50 and 60 characters. Do not include any introductory or extra text; return only the title in Japanese.

Doechii has undergone a transformation in 2024. Firstly, she’s gone from describing herself as a “TikTok rapper”, to being described by Kendrick Lamar as the “hardest out”. The Florida-born rapper started the year with two EPs and a handful of singles under her belt, and she’s ending it as one of the hottest rappers in the game, praised for her playful, honest and witty bars, breath control, and impressive, creative performances. She’s also ending the year having released her critically acclaimed full-length mixtape Alligator Bites Never Heal, and scored three Grammy nominations.

Her rapid success over the past nine months has come in conjunction with a new sound for the rapper. Unlike her previous singles, two of which went viral on TikTok, she’s consciously moved away from pop and towards hip-hop instead. “I’ve experimented with more of a pop sound and with music that isn’t as storytelling or as deep – and that’s cool too – but I realise that’s where my integrity lies, telling the truth and telling it over and over again,” she told me earlier this year.

With a new sonic evolution, also came a new wardrobe era. Without a doubt, Doechii has been one of 2024’s best dressed stars and it couldn’t have been done without the help of her stylist, Sam Woolf, who says she’s “in her fearless vulnerable era right now”.

Originally from Sydney, Australia, Woolf is now based in New York City and first started working with Doechii at the start of 2023. The duo’s first job together was Billboard’s Women in Music event, where she picked up the award for Rising Star in an almost unrecognisable get-up, wearing a floor-length V-neck Moschino gown. “When I met Doechii, I was really just experimenting with her and we were finding our feet. We were in this ‘trashy’ aesthetic for a while, our DSquared2 era,” says Woolf. He references her 2023 VMA’s look as an example – or as described by Doechii on the red carpet: “I’m into trashy-core, trucker hat with a gown.”

Then this year, everything changed. “During the summer, when she was recording, we were both looking for a way to change things up. Doechii wanted her style to reflect that she’s grown up and out of this playful trashy world. After hearing the project and its direction, we started experimenting with this preppy aesthetic, suiting, tailoring, office siren,” says Woolf.

Thom Browne has been a constant point of call for her 2024 ensembles, while other go-to brands have been Miu Miu, Willy Chavarria, Vivienne Westwood, Wales Bonner and Burberry. Woolf also notes that he’s “obsessed with [Swedish designer] Hodakova!” right now, and on the mood board, you’ll find argyle and tartan prints, as well as “silhouettes from the 90s and the 50s, plus rich colours, deep burgundy, navy, forest greens, and creams”.

Last weekend, the rapper went viral on social media, not once but twice in the space of 48 hours. Her performance on Stephen Colbert’s The Late Show included two back-up dancers whose braids were attached to her own. Revealing glimpses of Doechii’s theatre kid upbringing, the performance was captivating, like nothing else we’ve seen this year or from hip-hop in some time. Then she did it again, a day later, when her Tiny Desk performance came out. Both moments dominated feeds around the world – so it’s a good thing her outfits were on point.

“How many people wear Adidas sneakers with a Gucci skirt and make it look good?” asks Woolf. “For Colbert, it needed to have this nostalgic feeling of 90s hip-hop. For Tiny Desk, I wanted Doechii to look fly. It ended up being a blend of office, preppy, and streetwear. We really leaned into her masculine energy.” People also fixated on her face tape, and Doechii even had to clarify on TikTok that it’s deliberate: “The face tapes are there on purpose because it’s c*nt.”

Dazed met Dee Carrion, the MUA behind Doechii’s face tape last week, which you can read here. And when I asked Woolf about it, his response was simple – “We love to expose things that are meant to be hidden.” Though Doechii has been grinding for years, in 2024, we were introduced to a new woman, with a new sound and a new style. She introduced us to the most authentic version of herself yet, and it paid off. After releasing her mixtape this year, word on the street is that there’s an album planned for 2025. And if Doechii’s taught us anything, it’s that she’s a chameleon. Though she’s given us her strongest aesthetic yet, could she be due another transformation? After all, we already know she loves an Alter Ego. 

Doechii has undergone a transformation in 2024. Firstly, she’s gone from describing herself as a “TikTok rapper”, to being described by Kendrick Lamar as the “hardest out”. The Florida-born rapper started the year with two EPs and a handful of singles under her belt, and she’s ending it as one of the hottest rappers in the game, praised for her playful, honest and witty bars, breath control, and impressive, creative performances. She’s also ending the year having released her critically acclaimed full-length mixtape Alligator Bites Never Heal, and scored three Grammy nominations.

Her rapid success over the past nine months has come in conjunction with a new sound for the rapper. Unlike her previous singles, two of which went viral on TikTok, she’s consciously moved away from pop and towards hip-hop instead. “I’ve experimented with more of a pop sound and with music that isn’t as storytelling or as deep – and that’s cool too – but I realise that’s where my integrity lies, telling the truth and telling it over and over again,” she told me earlier this year.

With a new sonic evolution, also came a new wardrobe era. Without a doubt, Doechii has been one of 2024’s best dressed stars and it couldn’t have been done without the help of her stylist, Sam Woolf, who says she’s “in her fearless vulnerable era right now”.

Originally from Sydney, Australia, Woolf is now based in New York City and first started working with Doechii at the start of 2023. The duo’s first job together was Billboard’s Women in Music event, where she picked up the award for Rising Star in an almost unrecognisable get-up, wearing a floor-length V-neck Moschino gown. “When I met Doechii, I was really just experimenting with her and we were finding our feet. We were in this ‘trashy’ aesthetic for a while, our DSquared2 era,” says Woolf. He references her 2023 VMA’s look as an example – or as described by Doechii on the red carpet: “I’m into trashy-core, trucker hat with a gown.”

Then this year, everything changed. “During the summer, when she was recording, we were both looking for a way to change things up. Doechii wanted her style to reflect that she’s grown up and out of this playful trashy world. After hearing the project and its direction, we started experimenting with this preppy aesthetic, suiting, tailoring, office siren,” says Woolf.

Thom Browne has been a constant point of call for her 2024 ensembles, while other go-to brands have been Miu Miu, Willy Chavarria, Vivienne Westwood, Wales Bonner and Burberry. Woolf also notes that he’s “obsessed with [Swedish designer] Hodakova!” right now, and on the mood board, you’ll find argyle and tartan prints, as well as “silhouettes from the 90s and the 50s, plus rich colours, deep burgundy, navy, forest greens, and creams”.

Last weekend, the rapper went viral on social media, not once but twice in the space of 48 hours. Her performance on Stephen Colbert’s The Late Show included two back-up dancers whose braids were attached to her own. Revealing glimpses of Doechii’s theatre kid upbringing, the performance was captivating, like nothing else we’ve seen this year or from hip-hop in some time. Then she did it again, a day later, when her Tiny Desk performance came out. Both moments dominated feeds around the world – so it’s a good thing her outfits were on point.

“How many people wear Adidas sneakers with a Gucci skirt and make it look good?” asks Woolf. “For Colbert, it needed to have this nostalgic feeling of 90s hip-hop. For Tiny Desk, I wanted Doechii to look fly. It ended up being a blend of office, preppy, and streetwear. We really leaned into her masculine energy.” People also fixated on her face tape, and Doechii even had to clarify on TikTok that it’s deliberate: “The face tapes are there on purpose because it’s c*nt.”

Dazed met Dee Carrion, the MUA behind Doechii’s face tape last week, which you can read here. And when I asked Woolf about it, his response was simple – “We love to expose things that are meant to be hidden.” Though Doechii has been grinding for years, in 2024, we were introduced to a new woman, with a new sound and a new style. She introduced us to the most authentic version of herself yet, and it paid off. After releasing her mixtape this year, word on the street is that there’s an album planned for 2025. And if Doechii’s taught us anything, it’s that she’s a chameleon. Though she’s given us her strongest aesthetic yet, could she be due another transformation? After all, we already know she loves an Alter Ego.