Rewrite and translate this title Ten Craves: Gucci Goes Co-Ed, Adidas Teams Up With Avavav And More! to Japanese between 50 and 60 characters. Do not include any introductory or extra text; return only the title in Japanese.

New Adidas x Avavav Collab Hits the Ground Running

On your marks, get set, go! Adidas and Avavav are teaming up for their first ever collab, fusing the sportswear brand’s athletic staples with the ironic sensibility that has made independent Stockholm-based label Avavav a fan favourite. Having debuted in a viral spring/summer 2025 Milan Fashion Week presentation that saw some very non-athletic models donning a four-toed sneakers, a puffer jacket with hunched shoulders and a second-skin layering top, the new drop has both Samba-clad TikTok ‘It Girls’ and track stars alike sprinting into stores. Speaking on the collection, Avavav’s creative director Beate Karlsson describes the garments as an “Avavavified” version of Adidas originals, complete with bold, exaggerated forms that ‘make fun’ of the heritage brand. Talk about a trail blazer! Shop here. Joshua Beutum

Praise the Fashion Gods! Yohji Yamamoto Opens London Pop-Up

In a move that has Japanese designer fanboys thanking the gods, Yohji Yamamoto is launching an exclusive pop-up in the prestigious Mayfair shopping district. Having opened on November 14 in a ceremony soundtracked by three renowned Japanese DJs, the boutique’s first phase sees it stocking entirely Limi feu – Limi Yamamoto’s own line under the larger Yamamoto brand – before adding the Ground Y collection – known for genderless aesthetic and youthful energy – into the mix. Take note, this is the first time Ground Y is being sold anywhere outside of the Louvre store in Paris! Don’t miss out! Head to the boutique on 54 Conduit Street before January 9. JB

photography by Lowri Cooper

Move over Prince, there’s a new nameless icon in town

In a move that calls back to when Prince dropped his moniker, The Brand Formerly Known as Haeckels is officially nameless. No, this isn’t a PR blunder. Nor an intern forgetting to add a new name into the brand’s email signature. Instead, it’s an opportunity for the ocean-inspired beauty and fragrance brand to open a dialogue and brainstorm a new name, a name that reflects its core values following the appointment of its new CEO, Ann-Margret Kearney. Fear not, a full range of products is still available – only without a name on the package! Shop here. JB

Johanna Parv proves there’s more to cycling style than Lycra

Fret not, a new mini-campaign by London-based womenswear designer Johanna Parv has proven that, yes, there is a stylish alternative to the body-hugging lycra that one sees on the cyclists weaving through traffic in Central London. Shot by Isabelle Wenzel in Stuttgart, the campaign features cyclists in energetic poses to show that the female body is more dangerous and empowered than we’d usually see in fashion photography – think wheelies and headstands in concrete urban spaces, all in functional spring/summer offerings. More here. JB

photography by Isabelle Wenzel

Max Mara to Touch Down in Naples for Resort 2026 Experience

Following a showing at Stockholm’s City Hall, one in Lisbon, and two years at the Palazzo Ducale in Venice, Italian fashion house Max Mara is on the move again! Where’s the next stop in this whirlwind tour through the world’s trendiest fashion locales? None other than Naples, where it’s throwing a two-day Resort 2026 experience on June 16 and 17. At 10, we’re raring for it – we’ve already ordered a round of Limoncello Spritzes and some Margherita pizzas to the office. Cin cin! JB

Nike Teams Up with Grenfell Athletic For Commemorative Shirts

To commemorate the 2017 Grenfell Tower fire – which took the lives of over 70 residents in North Kensington – Nike is teaming up with Grenfell Athletic FC to create thirty variations of a football shirt with fabrics donated by survivors and community members. Dubbed the Fabric of the Community project, materials from patrons like Louis Tomlinson – who gave one of his Doncaster Rovers shirts – and Nick Burton – whose wife was the 72nd victim of the fires – have been woven through special-made perimeters on each variation. This means that each design uses a different donated fabric. The shirts will be worn for the club’s 2024/2025 home matches and are available for purchase here. Proceeds go to the community. JB

Darkcircle Welcomes Us into A New (Un)Reality for Lot.5 Campaign

Are they real? Who Cares! In a campaign for its Lot.5 collection, Birmingham-based streetwear brand Darkcircle embraces a new (un)reality with AI-generated imagery, showcasing trench coats, trucker jackets, hoodies, sweats and trousers in an imagined SUMWHERE gallery. The campaign – a milestone in Darkcircle’s fusion of technology, art and fashion – features models in what the brand describes as an everyday creative uniform and a series of car crashes in a liminal space that feels like a Berlin art gallery has been rendered in Grand Theft Auto. The new collection launches November 27, but members can explore today. Buy here. JB

Sacai and Nike Drop Sculpture-Inspired Collection

The new Sacai x Nike capsule collection is a sleek and sophisticated set of garments which draws inspiration from Japanese artist Yusuke Hanai’s sculptures. Starring Tina Kunakey and her brother Zakari, the photos of the duo (by Joshua Woods) elevate the already polished and minimalistic nature of the collection. This is utilised fully by propping the clothing against white backgrounds to create a contrast of the blacks featured across the entirety of the collection. 

The collection doesn’t compromise on functionality either, with cargo style zip pockets on the arm of the jackets, the collection fuses functionality perfectly with style to create a look that will be sure to stand out. Jules Cutajar

photography by Joshua Woods

Gucci Goes Co-ed

Gucci’s creative director, Sabato De Sarno, is returning to the co-ed format for its shows or, as the brand calls it, a “unified” version. The house will present the brand’s men’s and women’s collections together in a single fashion show in both February and September as part of Milan Fashion Week. Gucci will also hold the cruise 2026 fashion show in Florence on May 15 in a unified format. Bella Koopman

New Adidas x Avavav Collab Hits the Ground Running

On your marks, get set, go! Adidas and Avavav are teaming up for their first ever collab, fusing the sportswear brand’s athletic staples with the ironic sensibility that has made independent Stockholm-based label Avavav a fan favourite. Having debuted in a viral spring/summer 2025 Milan Fashion Week presentation that saw some very non-athletic models donning a four-toed sneakers, a puffer jacket with hunched shoulders and a second-skin layering top, the new drop has both Samba-clad TikTok ‘It Girls’ and track stars alike sprinting into stores. Speaking on the collection, Avavav’s creative director Beate Karlsson describes the garments as an “Avavavified” version of Adidas originals, complete with bold, exaggerated forms that ‘make fun’ of the heritage brand. Talk about a trail blazer! Shop here. Joshua Beutum

Praise the Fashion Gods! Yohji Yamamoto Opens London Pop-Up

In a move that has Japanese designer fanboys thanking the gods, Yohji Yamamoto is launching an exclusive pop-up in the prestigious Mayfair shopping district. Having opened on November 14 in a ceremony soundtracked by three renowned Japanese DJs, the boutique’s first phase sees it stocking entirely Limi feu – Limi Yamamoto’s own line under the larger Yamamoto brand – before adding the Ground Y collection – known for genderless aesthetic and youthful energy – into the mix. Take note, this is the first time Ground Y is being sold anywhere outside of the Louvre store in Paris! Don’t miss out! Head to the boutique on 54 Conduit Street before January 9. JB

photography by Lowri Cooper

Move over Prince, there’s a new nameless icon in town

In a move that calls back to when Prince dropped his moniker, The Brand Formerly Known as Haeckels is officially nameless. No, this isn’t a PR blunder. Nor an intern forgetting to add a new name into the brand’s email signature. Instead, it’s an opportunity for the ocean-inspired beauty and fragrance brand to open a dialogue and brainstorm a new name, a name that reflects its core values following the appointment of its new CEO, Ann-Margret Kearney. Fear not, a full range of products is still available – only without a name on the package! Shop here. JB

Johanna Parv proves there’s more to cycling style than Lycra

Fret not, a new mini-campaign by London-based womenswear designer Johanna Parv has proven that, yes, there is a stylish alternative to the body-hugging lycra that one sees on the cyclists weaving through traffic in Central London. Shot by Isabelle Wenzel in Stuttgart, the campaign features cyclists in energetic poses to show that the female body is more dangerous and empowered than we’d usually see in fashion photography – think wheelies and headstands in concrete urban spaces, all in functional spring/summer offerings. More here. JB

photography by Isabelle Wenzel

Max Mara to Touch Down in Naples for Resort 2026 Experience

Following a showing at Stockholm’s City Hall, one in Lisbon, and two years at the Palazzo Ducale in Venice, Italian fashion house Max Mara is on the move again! Where’s the next stop in this whirlwind tour through the world’s trendiest fashion locales? None other than Naples, where it’s throwing a two-day Resort 2026 experience on June 16 and 17. At 10, we’re raring for it – we’ve already ordered a round of Limoncello Spritzes and some Margherita pizzas to the office. Cin cin! JB

Nike Teams Up with Grenfell Athletic For Commemorative Shirts

To commemorate the 2017 Grenfell Tower fire – which took the lives of over 70 residents in North Kensington – Nike is teaming up with Grenfell Athletic FC to create thirty variations of a football shirt with fabrics donated by survivors and community members. Dubbed the Fabric of the Community project, materials from patrons like Louis Tomlinson – who gave one of his Doncaster Rovers shirts – and Nick Burton – whose wife was the 72nd victim of the fires – have been woven through special-made perimeters on each variation. This means that each design uses a different donated fabric. The shirts will be worn for the club’s 2024/2025 home matches and are available for purchase here. Proceeds go to the community. JB

Darkcircle Welcomes Us into A New (Un)Reality for Lot.5 Campaign

Are they real? Who Cares! In a campaign for its Lot.5 collection, Birmingham-based streetwear brand Darkcircle embraces a new (un)reality with AI-generated imagery, showcasing trench coats, trucker jackets, hoodies, sweats and trousers in an imagined SUMWHERE gallery. The campaign – a milestone in Darkcircle’s fusion of technology, art and fashion – features models in what the brand describes as an everyday creative uniform and a series of car crashes in a liminal space that feels like a Berlin art gallery has been rendered in Grand Theft Auto. The new collection launches November 27, but members can explore today. Buy here. JB

Sacai and Nike Drop Sculpture-Inspired Collection

The new Sacai x Nike capsule collection is a sleek and sophisticated set of garments which draws inspiration from Japanese artist Yusuke Hanai’s sculptures. Starring Tina Kunakey and her brother Zakari, the photos of the duo (by Joshua Woods) elevate the already polished and minimalistic nature of the collection. This is utilised fully by propping the clothing against white backgrounds to create a contrast of the blacks featured across the entirety of the collection. 

The collection doesn’t compromise on functionality either, with cargo style zip pockets on the arm of the jackets, the collection fuses functionality perfectly with style to create a look that will be sure to stand out. Jules Cutajar

photography by Joshua Woods

Gucci Goes Co-ed

Gucci’s creative director, Sabato De Sarno, is returning to the co-ed format for its shows or, as the brand calls it, a “unified” version. The house will present the brand’s men’s and women’s collections together in a single fashion show in both February and September as part of Milan Fashion Week. Gucci will also hold the cruise 2026 fashion show in Florence on May 15 in a unified format. Bella Koopman