Rewrite
Meet the young designers and brands about to take over 2026. From students in their dorms to former brand insiders, these are the labels and creators that industry insiders can’t stop talking about, or wearing.
From London to Geneva, Tokyo to Madrid, a new wave of designers is redefining contemporary fashion through craftsmanship and sustainable practices. Some of these designers have been honing their skills for years, others are still students, and a few have even left established jobs at big brands to focus fully on their own practice. They blend playful experimentation with meticulous technique, turning everyday materials into extraordinary pieces and reimagining familiar silhouettes for a modern audience. Whether it’s Yuura Asano’s girly prints, Joshua Ewusie’s leatherwork, or Six95’s meticulously crafted accessories, each label and designer offer a fresh perspective on what it means to dress with wit, intelligence, and a lot of personality.
Ewusie
The rising London designer from White City is inspired by the surrealism of faux-tropicalism, the rhythms of the city, and the effortless style of aunties and uncles. Joshua Ewusie, who is supported by Chanel, brings a sober kind of ease to his silhouettes. His work stands out for its refined manipulation of materials, especially leather, which he treats with a sculptural, almost intuitive precision.
Ponte
After six years at Loewe, Harry Pontefract creates clothing that feels precise, sculpted, and deeply considered. Ponte transforms familiar pieces into something uncanny and elevated, always finding a twist that rewards a second look. His lookbooks, styled by Jane How and shot by Mark Kean, are a reflection of his meticulous, artistic approach.
Choke
The Australian-Chinese designer, still a student, presented his first show thanks to a Sarabande scholarship. The collection went viral for its massive buttons, wheel-bags, and pin-cushion motifs. He has since evolved into a more refined, wearable vision, developed collaboratively with his friends. Recent pieces include leather-woven appliqués in wool jackets, hats and pleated skirts, and the leather signal-heeled sandals that have become a favourite.
A London favourite, Ellen Poppy Hill has carved out a distinctive DIY code. Working exclusively with upcycled materials, the artist, who is stocket at DSM, is able to produce an entirely new garment out of “broken clothes,” demonstrating a special sensibility for transforming discarded materials into perfect garments. Her new “renewals” service expands her practice of reinvention, while she also explores costume design, illustration, and dressing talents like Lily-Rose Depp.
Edward Cuming
Based in Madrid, Edward Cuming strikes an effortless balance between glamour and ease: sequin capris paired with knits, jacquard coats paired with aged leather and frayed edges. The Australian designer has also proven the power of building a fashion ecosystem outside the traditional four capitals. His design language blends sensual drape, offbeat refinement, and a quietly subversive approach to classic shapes, creating clothes that feel both elegant and lived-in.
Jacek Gleba
The Catalan designer, and one of Fashion East’s standout current designers, creates clothing inspired by dance, poetry, and movement, through deadstock silks and rescued hand-stitched techniques from the 19th century. His last collection drew on the diaries of early 20th-century choreographer Vaslav Nijinsky, and the tags on his garments are entries from his own diary.
De Pino
If you’re looking for fantasy, Del Pino delivers it with an almost naïve devotion to glamour. French-Portuguese designer Gabriel Lala blends fun references to the early fashion-blog days and the great designers of the 2000s resulting in a world that feels nostalgic and futuristic at once. Skinny jeans, big gowns and sculptural silhouettes, are all rightly accompanied by a side fringe.
Luquasse
Fresh off a win at the Festival d’Hyères, the La Cambre graduate now based in Geneva infuses his collections with playful, animated elements. The Swiss-Chilean designer’s recent work, inspired by balloons in all states, deflated, inflated, distorted, brings whimsy and engineering together in unexpected ways.
Petra Fagerström
Known for her trompe-l’œil illusions, Charli XCX and Mimi Moocher have both worn Frågestrom’s designs. The CSM graduate and Festival d’Hyères winner turns bombers into capes, introduces lenticular pleating techniques on silk, and uses hyper-real prints throughout the collection to create optical illusions.
Miss Claire Sullivan
First spotlighted when Addison Rae wore one of her creations at the VMAs, NYC-based Claire Sullivan turns skirts into fantasies. She plays boldly with proportion and glamour, dressing the likes of Rosalía for SNL or Clairo for the Grammy’s, while crafting pieces, corsets, bras and skirts, that embody a fun and sensual femininity.
Torisheju
Raised in London and then Milton Keynes, Torisheju has become a favourite of Paloma Elsesser, Kendall Jenner, and Naomi Campbell. Her approach to tailoring, form, and the body feels arcane and architectural, creating silhouettes that are both ceremonial and sharply modern. Her work is available at DSM worldwide. She also had a major Met Gala moment with Kendall Jenner and is an LVMH Prize finalist.
Talia Byre
Byre designs confident, elevated essentials for the girl-about-town. Named after her great-uncle’s Liverpool boutique, the label blends playful romanticism with refined city dressing. Her Spring/Summer 2026 Real Estate collection features airy ensembles, hand-drawn floral prints, and reimagined Uggs, paired with bold stripes and leather accessories, reflecting her quiet confidence and sophistication.
Nicklas Skovgaard
Launched in 2020, the Copenhagen label delivers unapologetic ’80s party dresses, jackets and skirts, but with a modern flair, often in jersey. A highlight of Copenhagen Fashion Week, Skovgaard’s work is decadent, fun, and increasingly definitive of the city’s aesthetic landscape. He also offers made-to-order pieces and is stocked in every major retailer.
Oscar Ouyang
Stocked in Dover Street Market locations and multiple retailers worldwide, the Beijing-born designer made a celebrated London Fashion Week debut under the NEWGEN program and was the highlight of the season. His knitwear, feathered, crafty, and often experimental, continues to define his signature.
The leather goods brand everyone seems to be wearing in London is sold at Jake’s, a Saturday-only studio shop run by one half of the Stefan Cooke duo. Originally created as a way to use some leftover leather from her previous job and a few coins, the brand is named after the value of those, merging utility with thoughtful detail.
Keogh Dewar
The New Zealand-Scottish duo plays with sharp, saturated color palettes and unexpected materials. Their menswear twists familiar garments into strange, intelligent new forms through fabric experimentation and off-kilter cuts, latex shoes and cuff bracelets.
Yuura Asano
Just months after her graduate show, Yuura Asano has already designed prints for Ashley Williams and completed a Disney collaboration sold at Selfridges with the support of stylist Harry Lambert. The Tokyo born and New York raised designer explores themes of girlhood and womanhood through her work. Her references nod to Miuccia Prada, resulting in clothes for cool, clever girls.
August Barron
Formerly known as All-In, the brand has had a breakout year. Their kinky-glam, layered, subversive dresses and skirts and footwear have captivated the industry, while their unconventional approach to business, releasing music records, a publication, and clothing all at once, sets a new model for how a label can operate. They are going to be everywhere in 2026.
Words – Moira Gonzalez
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
Meet the young designers and brands about to take over 2026. From students in their dorms to former brand insiders, these are the labels and creators that industry insiders can’t stop talking about, or wearing.
From London to Geneva, Tokyo to Madrid, a new wave of designers is redefining contemporary fashion through craftsmanship and sustainable practices. Some of these designers have been honing their skills for years, others are still students, and a few have even left established jobs at big brands to focus fully on their own practice. They blend playful experimentation with meticulous technique, turning everyday materials into extraordinary pieces and reimagining familiar silhouettes for a modern audience. Whether it’s Yuura Asano’s girly prints, Joshua Ewusie’s leatherwork, or Six95’s meticulously crafted accessories, each label and designer offer a fresh perspective on what it means to dress with wit, intelligence, and a lot of personality.
Ewusie
The rising London designer from White City is inspired by the surrealism of faux-tropicalism, the rhythms of the city, and the effortless style of aunties and uncles. Joshua Ewusie, who is supported by Chanel, brings a sober kind of ease to his silhouettes. His work stands out for its refined manipulation of materials, especially leather, which he treats with a sculptural, almost intuitive precision.
Ponte
After six years at Loewe, Harry Pontefract creates clothing that feels precise, sculpted, and deeply considered. Ponte transforms familiar pieces into something uncanny and elevated, always finding a twist that rewards a second look. His lookbooks, styled by Jane How and shot by Mark Kean, are a reflection of his meticulous, artistic approach.
Choke
The Australian-Chinese designer, still a student, presented his first show thanks to a Sarabande scholarship. The collection went viral for its massive buttons, wheel-bags, and pin-cushion motifs. He has since evolved into a more refined, wearable vision, developed collaboratively with his friends. Recent pieces include leather-woven appliqués in wool jackets, hats and pleated skirts, and the leather signal-heeled sandals that have become a favourite.
A London favourite, Ellen Poppy Hill has carved out a distinctive DIY code. Working exclusively with upcycled materials, the artist, who is stocket at DSM, is able to produce an entirely new garment out of “broken clothes,” demonstrating a special sensibility for transforming discarded materials into perfect garments. Her new “renewals” service expands her practice of reinvention, while she also explores costume design, illustration, and dressing talents like Lily-Rose Depp.
Edward Cuming
Based in Madrid, Edward Cuming strikes an effortless balance between glamour and ease: sequin capris paired with knits, jacquard coats paired with aged leather and frayed edges. The Australian designer has also proven the power of building a fashion ecosystem outside the traditional four capitals. His design language blends sensual drape, offbeat refinement, and a quietly subversive approach to classic shapes, creating clothes that feel both elegant and lived-in.
Jacek Gleba
The Catalan designer, and one of Fashion East’s standout current designers, creates clothing inspired by dance, poetry, and movement, through deadstock silks and rescued hand-stitched techniques from the 19th century. His last collection drew on the diaries of early 20th-century choreographer Vaslav Nijinsky, and the tags on his garments are entries from his own diary.
De Pino
If you’re looking for fantasy, Del Pino delivers it with an almost naïve devotion to glamour. French-Portuguese designer Gabriel Lala blends fun references to the early fashion-blog days and the great designers of the 2000s resulting in a world that feels nostalgic and futuristic at once. Skinny jeans, big gowns and sculptural silhouettes, are all rightly accompanied by a side fringe.
Luquasse
Fresh off a win at the Festival d’Hyères, the La Cambre graduate now based in Geneva infuses his collections with playful, animated elements. The Swiss-Chilean designer’s recent work, inspired by balloons in all states, deflated, inflated, distorted, brings whimsy and engineering together in unexpected ways.
Petra Fagerström
Known for her trompe-l’œil illusions, Charli XCX and Mimi Moocher have both worn Frågestrom’s designs. The CSM graduate and Festival d’Hyères winner turns bombers into capes, introduces lenticular pleating techniques on silk, and uses hyper-real prints throughout the collection to create optical illusions.
Miss Claire Sullivan
First spotlighted when Addison Rae wore one of her creations at the VMAs, NYC-based Claire Sullivan turns skirts into fantasies. She plays boldly with proportion and glamour, dressing the likes of Rosalía for SNL or Clairo for the Grammy’s, while crafting pieces, corsets, bras and skirts, that embody a fun and sensual femininity.
Torisheju
Raised in London and then Milton Keynes, Torisheju has become a favourite of Paloma Elsesser, Kendall Jenner, and Naomi Campbell. Her approach to tailoring, form, and the body feels arcane and architectural, creating silhouettes that are both ceremonial and sharply modern. Her work is available at DSM worldwide. She also had a major Met Gala moment with Kendall Jenner and is an LVMH Prize finalist.
Talia Byre
Byre designs confident, elevated essentials for the girl-about-town. Named after her great-uncle’s Liverpool boutique, the label blends playful romanticism with refined city dressing. Her Spring/Summer 2026 Real Estate collection features airy ensembles, hand-drawn floral prints, and reimagined Uggs, paired with bold stripes and leather accessories, reflecting her quiet confidence and sophistication.
Nicklas Skovgaard
Launched in 2020, the Copenhagen label delivers unapologetic ’80s party dresses, jackets and skirts, but with a modern flair, often in jersey. A highlight of Copenhagen Fashion Week, Skovgaard’s work is decadent, fun, and increasingly definitive of the city’s aesthetic landscape. He also offers made-to-order pieces and is stocked in every major retailer.
Oscar Ouyang
Stocked in Dover Street Market locations and multiple retailers worldwide, the Beijing-born designer made a celebrated London Fashion Week debut under the NEWGEN program and was the highlight of the season. His knitwear, feathered, crafty, and often experimental, continues to define his signature.
The leather goods brand everyone seems to be wearing in London is sold at Jake’s, a Saturday-only studio shop run by one half of the Stefan Cooke duo. Originally created as a way to use some leftover leather from her previous job and a few coins, the brand is named after the value of those, merging utility with thoughtful detail.
Keogh Dewar
The New Zealand-Scottish duo plays with sharp, saturated color palettes and unexpected materials. Their menswear twists familiar garments into strange, intelligent new forms through fabric experimentation and off-kilter cuts, latex shoes and cuff bracelets.
Yuura Asano
Just months after her graduate show, Yuura Asano has already designed prints for Ashley Williams and completed a Disney collaboration sold at Selfridges with the support of stylist Harry Lambert. The Tokyo born and New York raised designer explores themes of girlhood and womanhood through her work. Her references nod to Miuccia Prada, resulting in clothes for cool, clever girls.
August Barron
Formerly known as All-In, the brand has had a breakout year. Their kinky-glam, layered, subversive dresses and skirts and footwear have captivated the industry, while their unconventional approach to business, releasing music records, a publication, and clothing all at once, sets a new model for how a label can operate. They are going to be everywhere in 2026.
Words – Moira Gonzalez
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
