Rewrite
wearing Ocean Savage
When you see the title ‘pre-made cake mix,’ brands like Betty Crocker or Mr. Kipling might come to mind. Childhood memories of vividly coloured strawberry-flavoured batter resurface, along with the realization that there were few alternatives available. That was until Jordan Rondel disrupted the baking industry, introducing a collection of high-end, stylish cake kits with enticing flavours that people were eager to make. “The concept to create a luxury cake mix at the time was completely unique,” Rondel recounts to Schön!, wearing Ocean Savage for her #AllAboutArt Schön! 47 digital cover story.
Despite growing up in New Zealand, Rondel’s childhood summers were spent in Paris with her grandparents, baking, eating and discovering her obsession with the kitchen. “Each weekend, we’d shop at the farmer’s market, and I’d watch [my grandparents] carefully hand pick every item,” she remembers. It was this process of witnessing simple, singular ingredients being transformed into elaborate, delectable dishes, together with the joy it brought to those who savoured the finished results, that sparked Rondel’s initial interest in cooking. “I was hooked from that moment on,” she tells us.
From launching her first cookbook, opening a commercial studio and making the bold move to LA to tackle the US market, the steady growth of The Caker was evident. One of the most important moments for Rondel’s business was when her sister joined the team: “She quit her law job and, that year, we saw some pretty crazy growth. We tripled in staff and revenue and moved to a shop three times the size.” For many, working with a family member can be stressful but, for the Rondel sisters, it was the opposite: “We’re thick as thieves and inseparable. In business, we become quite the dynamic duo.”
There’s no doubt that Rondel has a business brain; reinventing a somewhat dying category and selling it across one of the biggest markets in the world, the USA, is ingenious. But sometimes there comes a point when it just feels right to move on. This year marked 14 years since the launch of The Caker and, in August, Rondel sold her business. “The last three years have been tough; there’s no sugarcoating it,” she admits. ‘I was 21 when I started the business; I’m now 35. I’m ready to try something new.” So, what’s next for Rondel? “I actually don’t know yet,” she giggles, with a sense of excitement in her voice. “That’s unusual for someone like me. Normally I’m structured; I love a plan.”
coat. Formerly Known As
bodysuit. Diesel
tights. Balenciaga
shoes. Jackie Bieber
sunglasses. Rick Owens
earrings throughout. Jordan’s own
coat + skirt. PASKAL
shoes. Cruda
coat. Formerly Known As
bodysuit. Diesel
tights. Balenciaga
shoes. Jackie Bieber
sunglasses. Rick Owens
Get your print copy of Schön! 47 on the UK Schön! store, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium and Amazon Sweden.
This Schön! 47 digital cover story has been produced by
photography. Brandon Kaipo Moningka
fashion. Katz
talent. Jordan Rondel wearing Ocean Savage
casting. Alabama Blonde @ Strike the Blonde Casting
hair. Esperanza Denise Bugarín
make up. Valerie Vonprisk
nails. Marielle Co
production assistant. Kalea Moningka
videography. Attiken Vega
video editing. Mikey Vega
location. Hancock Park, Los Angeles
words. Miranda Bunnis
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
tags from
wearing Ocean Savage
When you see the title ‘pre-made cake mix,’ brands like Betty Crocker or Mr. Kipling might come to mind. Childhood memories of vividly coloured strawberry-flavoured batter resurface, along with the realization that there were few alternatives available. That was until Jordan Rondel disrupted the baking industry, introducing a collection of high-end, stylish cake kits with enticing flavours that people were eager to make. “The concept to create a luxury cake mix at the time was completely unique,” Rondel recounts to Schön!, wearing Ocean Savage for her #AllAboutArt Schön! 47 digital cover story.
Despite growing up in New Zealand, Rondel’s childhood summers were spent in Paris with her grandparents, baking, eating and discovering her obsession with the kitchen. “Each weekend, we’d shop at the farmer’s market, and I’d watch [my grandparents] carefully hand pick every item,” she remembers. It was this process of witnessing simple, singular ingredients being transformed into elaborate, delectable dishes, together with the joy it brought to those who savoured the finished results, that sparked Rondel’s initial interest in cooking. “I was hooked from that moment on,” she tells us.
From launching her first cookbook, opening a commercial studio and making the bold move to LA to tackle the US market, the steady growth of The Caker was evident. One of the most important moments for Rondel’s business was when her sister joined the team: “She quit her law job and, that year, we saw some pretty crazy growth. We tripled in staff and revenue and moved to a shop three times the size.” For many, working with a family member can be stressful but, for the Rondel sisters, it was the opposite: “We’re thick as thieves and inseparable. In business, we become quite the dynamic duo.”
There’s no doubt that Rondel has a business brain; reinventing a somewhat dying category and selling it across one of the biggest markets in the world, the USA, is ingenious. But sometimes there comes a point when it just feels right to move on. This year marked 14 years since the launch of The Caker and, in August, Rondel sold her business. “The last three years have been tough; there’s no sugarcoating it,” she admits. ‘I was 21 when I started the business; I’m now 35. I’m ready to try something new.” So, what’s next for Rondel? “I actually don’t know yet,” she giggles, with a sense of excitement in her voice. “That’s unusual for someone like me. Normally I’m structured; I love a plan.”
coat. Formerly Known As
bodysuit. Diesel
tights. Balenciaga
shoes. Jackie Bieber
sunglasses. Rick Owens
earrings throughout. Jordan’s own
coat + skirt. PASKAL
shoes. Cruda
coat. Formerly Known As
bodysuit. Diesel
tights. Balenciaga
shoes. Jackie Bieber
sunglasses. Rick Owens
Get your print copy of Schön! 47 on the UK Schön! store, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium and Amazon Sweden.
This Schön! 47 digital cover story has been produced by
photography. Brandon Kaipo Moningka
fashion. Katz
talent. Jordan Rondel wearing Ocean Savage
casting. Alabama Blonde @ Strike the Blonde Casting
hair. Esperanza Denise Bugarín
make up. Valerie Vonprisk
nails. Marielle Co
production assistant. Kalea Moningka
videography. Attiken Vega
video editing. Mikey Vega
location. Hancock Park, Los Angeles
words. Miranda Bunnis
and integrate them seamlessly into the new content without adding new tags. Ensure the new content is fashion-related, written entirely in Japanese, and approximately 1500 words. Conclude with a “結論” section and a well-formatted “よくある質問” section. Avoid including an introduction or a note explaining the process.
