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Guided by the charismatic global superstar and Jameson Music Distiller, Anderson .Paak, and supported by iconic Fender and renowned global radio platform NTS, Jameson has curated an extraordinary group of next-generation superstars under the “Distilled Sounds” collective. This talented collective of over 26 artists hails from diverse international backgrounds, including India, South Africa, and Malaysia, coming together at Jameson’s celebrated Sound Distillery in Ireland. Across a dynamic three-day event, they engaged in immersive workshops organised by NTS, hands-on guitar sessions led by Fender, and insightful talks hosted by .Paak, all centred on the themes of community and cultural exchange.
Over his career, .Paak has worked alongside an impressive range of influential artists, from pioneering industry legends like Dr. Dre to contemporary juggernauts like Fred Again. During his session with Jameson and NTS radio host, Zezi Ifore, he shared some captivating insights into the secrets behind his remarkable collaborations, his dream list of collaborators, and the… enigmatic (?) story behind his original stage name, Breezy Lovejoy.
Watch the series…
We linked up with .Paak to delve further into these themes, discussing the advice he’d give to his younger self, Breezy Lovejoy, the origins of “places to be” sparked by a sound clip from Chica, and how international collaborations can ignite uniquely innovative partnerships and sounds.
Read the interview…
What drew you to the Distilled Sounds programme, and how does it align with your own approach to music?
Collaboration has been a big part of my artistic journey. That was one of the things that really spoke to me when connecting with Jameson and listening to their vision for Distilled Sounds. The opportunity to search and work with incredible talent from all over the world, to collab and jam together was something that I found very interesting and something that I immediately wanted to be a part of.
I also partnered with Jameson Distilled Sounds because it’s giving artists what I would’ve wanted and needed when I first came onto the scene – the opportunity to work with other artists and grow my musical family through finding inspiration from new cultures. Distilled Sounds allows artists to have no musical boundaries.
You spoke about starting your career as Breezy Lovejoy and starting your career as an underground artist. If you could go back in time, is there any advice you’d give to Breezy?
If I could go back and talk to Breezy Lovejoy, I’d definitely say to stay true to yourself and trust your gut. It’s easy to get caught up in what others expect or want from you, but authenticity is key. I’d tell him to embrace every experience, even the tough ones, because they shape you as an artist. Also, don’t be afraid to take risks and experiment with your sound. Each step, whether it feels big or small, is part of the journey. And always remember to enjoy the process!
You spoke about working with Fred Again for “places to be”, what was it like meeting for the first time?
Fred again is interesting – he is a very futuristic and abnormal collaborator. It was so cool to meet him.
He reached out and we met in Skrillex’s garage studio to collaborate. It was super fun – he had drum sets and wacky little gadgets. His producing style is what I would call a YouTube digger – he has a plethora of YouTube and TikTok clips that he pulls from. He has clips that he pulls of people doing spoken word and sound effects. He had pulled a spoken word clip from Chica – a clip that she had posted on Instagram. And he pulled this and we started writing on it and that was how we began ‘places to be’.
Jameson’s ethos is about bringing people together, how do you see the role of music in fostering connections?
Music plays a huge role in fostering connections; it’s like a universal language that transcends boundaries. It brings people together, whether they’re in the same room or halfway around the world. When we share music, we share emotions, stories, and experiences. It creates a sense of community, allowing us to understand one another on a deeper level. Whether it’s through live performances, collaborations, or just listening together, music has this incredible ability to bridge gaps and unite diverse groups. It’s all about those shared moments and the connections we build through sound.
You and Jameson brought together a huge range of artists from different countries and genres. How do you think global influences and collaboration impact the creative process?
You know, I really believe that global influences and collaboration just elevate the whole creative process. When I get to work with artists from different countries and genres, it’s like opening a door to new perspectives and sounds. Each collaboration brings a unique flavour, blending cultures in a way that sparks innovation. It breaks down barriers, man. Music becomes this universal language that connects us all, creating a rich tapestry that reflects our shared experiences. It’s truly beautiful.
My team worked with Jameson and NTS to bring together artists from around the world who embodied the Distilled Sounds spirit. Creators and innovators, open to collaboration and keen to transcend borders with their artistry.
Everyone needs inspiration sometimes. I think that’s how new sounds are developed and new scenes are cultivated. I think creative collaboration is huge for the progression of music and creating different and unique sounds. It’s a way for people to learn about culture as well as other people and how to honor their history.
What was your personal highlight from The Sound Distillery?
Just meeting the artists and soaking it all in! It was a great week.
Did you have a particular vision for the workshops and collaborations, or were you more inclined to let the process develop naturally?
I did a little bit of mentorship, checking out how they collaborate and answering any questions that they might have, offering my services in any way. It was very natural process with great synergy.
How do projects like Distilled Sounds impact your own creative process?
Projects like Distilled Sounds really expand my horizons and influence my creative process in a big way. They push me to think outside the box and explore new genres and styles. Collaborating with diverse artists challenges me to adapt and grow, often leading me to unexpected places in my own music. It’s all about that exchange of ideas and energy; it inspires me to dig deeper and be more authentic in my work. Plus, it’s a reminder of how connected we all are through music, no matter where we come from.
Looking at the tracks that came out of the programme, was there any collaboration or story that really resonated with you?
They were all amazing – that is like being asked to pick a favourite child! I can’t do it.
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Guided by the charismatic global superstar and Jameson Music Distiller, Anderson .Paak, and supported by iconic Fender and renowned global radio platform NTS, Jameson has curated an extraordinary group of next-generation superstars under the “Distilled Sounds” collective. This talented collective of over 26 artists hails from diverse international backgrounds, including India, South Africa, and Malaysia, coming together at Jameson’s celebrated Sound Distillery in Ireland. Across a dynamic three-day event, they engaged in immersive workshops organised by NTS, hands-on guitar sessions led by Fender, and insightful talks hosted by .Paak, all centred on the themes of community and cultural exchange.
Over his career, .Paak has worked alongside an impressive range of influential artists, from pioneering industry legends like Dr. Dre to contemporary juggernauts like Fred Again. During his session with Jameson and NTS radio host, Zezi Ifore, he shared some captivating insights into the secrets behind his remarkable collaborations, his dream list of collaborators, and the… enigmatic (?) story behind his original stage name, Breezy Lovejoy.
Watch the series…
We linked up with .Paak to delve further into these themes, discussing the advice he’d give to his younger self, Breezy Lovejoy, the origins of “places to be” sparked by a sound clip from Chica, and how international collaborations can ignite uniquely innovative partnerships and sounds.
Read the interview…
What drew you to the Distilled Sounds programme, and how does it align with your own approach to music?
Collaboration has been a big part of my artistic journey. That was one of the things that really spoke to me when connecting with Jameson and listening to their vision for Distilled Sounds. The opportunity to search and work with incredible talent from all over the world, to collab and jam together was something that I found very interesting and something that I immediately wanted to be a part of.
I also partnered with Jameson Distilled Sounds because it’s giving artists what I would’ve wanted and needed when I first came onto the scene – the opportunity to work with other artists and grow my musical family through finding inspiration from new cultures. Distilled Sounds allows artists to have no musical boundaries.
You spoke about starting your career as Breezy Lovejoy and starting your career as an underground artist. If you could go back in time, is there any advice you’d give to Breezy?
If I could go back and talk to Breezy Lovejoy, I’d definitely say to stay true to yourself and trust your gut. It’s easy to get caught up in what others expect or want from you, but authenticity is key. I’d tell him to embrace every experience, even the tough ones, because they shape you as an artist. Also, don’t be afraid to take risks and experiment with your sound. Each step, whether it feels big or small, is part of the journey. And always remember to enjoy the process!
You spoke about working with Fred Again for “places to be”, what was it like meeting for the first time?
Fred again is interesting – he is a very futuristic and abnormal collaborator. It was so cool to meet him.
He reached out and we met in Skrillex’s garage studio to collaborate. It was super fun – he had drum sets and wacky little gadgets. His producing style is what I would call a YouTube digger – he has a plethora of YouTube and TikTok clips that he pulls from. He has clips that he pulls of people doing spoken word and sound effects. He had pulled a spoken word clip from Chica – a clip that she had posted on Instagram. And he pulled this and we started writing on it and that was how we began ‘places to be’.
Jameson’s ethos is about bringing people together, how do you see the role of music in fostering connections?
Music plays a huge role in fostering connections; it’s like a universal language that transcends boundaries. It brings people together, whether they’re in the same room or halfway around the world. When we share music, we share emotions, stories, and experiences. It creates a sense of community, allowing us to understand one another on a deeper level. Whether it’s through live performances, collaborations, or just listening together, music has this incredible ability to bridge gaps and unite diverse groups. It’s all about those shared moments and the connections we build through sound.
You and Jameson brought together a huge range of artists from different countries and genres. How do you think global influences and collaboration impact the creative process?
You know, I really believe that global influences and collaboration just elevate the whole creative process. When I get to work with artists from different countries and genres, it’s like opening a door to new perspectives and sounds. Each collaboration brings a unique flavour, blending cultures in a way that sparks innovation. It breaks down barriers, man. Music becomes this universal language that connects us all, creating a rich tapestry that reflects our shared experiences. It’s truly beautiful.
My team worked with Jameson and NTS to bring together artists from around the world who embodied the Distilled Sounds spirit. Creators and innovators, open to collaboration and keen to transcend borders with their artistry.
Everyone needs inspiration sometimes. I think that’s how new sounds are developed and new scenes are cultivated. I think creative collaboration is huge for the progression of music and creating different and unique sounds. It’s a way for people to learn about culture as well as other people and how to honor their history.
What was your personal highlight from The Sound Distillery?
Just meeting the artists and soaking it all in! It was a great week.
Did you have a particular vision for the workshops and collaborations, or were you more inclined to let the process develop naturally?
I did a little bit of mentorship, checking out how they collaborate and answering any questions that they might have, offering my services in any way. It was very natural process with great synergy.
How do projects like Distilled Sounds impact your own creative process?
Projects like Distilled Sounds really expand my horizons and influence my creative process in a big way. They push me to think outside the box and explore new genres and styles. Collaborating with diverse artists challenges me to adapt and grow, often leading me to unexpected places in my own music. It’s all about that exchange of ideas and energy; it inspires me to dig deeper and be more authentic in my work. Plus, it’s a reminder of how connected we all are through music, no matter where we come from.
Looking at the tracks that came out of the programme, was there any collaboration or story that really resonated with you?
They were all amazing – that is like being asked to pick a favourite child! I can’t do it.
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