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On the third day of Milan Fashion Week, a group of very lucky guests and editors received a small box to their homes and hotels, and inside was a powder blue necktie. “Prada has the pleasure of inviting you to the Spring/Summer 2025 womenswear show,” read the invitation, next to the fabric that had been carefully stitched with the label’s logo. Though the accessory would appear on the catwalk hours later, the invitation didn’t give too much away as to what the show might hold, but with Prada we know to expect something spectacular. So, with their neckties in hand and not much else to go on, guests made their way down to the label’s usual Via Lorenzi space for what was sure to be a blockbuster. If weren’t in Milan for the occasion, not to worry – just scroll down for everything that went down at the SS25 show.
Each season, Mrs Prada and Raf are known for pulling the coolest frow in Milan, and this time was no different. Blackpanther’s Letitia Wright – who stars in the brand’s Miranda July hotline campaign – was sat front row in a black leather varsity jacket, as was Bridgerton’s Simone Ashley in a crystal strapped LBD. Also joining them was Sarah Paulson, Yellowjackets’ Ella Purnell, K-pop boy band Enhyphen, singer Jaehyun, and Stranger Things’ Maya Hawke.
Earlier in the season, at the SS25 men’s show, Mrs P and Raf presented a dialogue between the real and the imaginary via references to hallucinatory drugs. This time, the duo seemed to be dealing with the same dichotomy, but through a different lens: the internet. “We exist in an era of extreme information, immersed in a constant stream of content,” read the show notes for Infinite Present. “Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world.”
The notes then went on to say that if the internet gives us an “architecture of understanding” via those algorithms, then in contrast “humanity can be defined by its unpredictability, a rejection of the derivative and expected”, and the SS25 collection is a dialogue between those two perspectives: the algorithmic logic of the internet, and the unpredictability of human nature.
Partially inspired by the endless scroll of the internet’s black hole, key pieces of the collection sought to unravel the rules of chronology. Making a comeback from inside the Prada archive were 2012’s rocket shoes and platformed, multicoloured brogues, plus motifs from more recent seasons such as skinny belts and the jellyfish dresses from SS24. It felt as if someone had hit ‘random’ in the Prada archive, creating an infinite number of algorithmically generated looks for every occasion. “There is a plurality of Prada,” said the show notes, “elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions.”
Like a video call that had frozen mid-sentence, there was also a deliberate stiffness to the collection. Collars stood upward with hidden wires, straps defied gravity, shoe tongues pointed in the wrong direction – like an AI-created Prada look that was slightly, subtly off. The same can be said of the trompe l’oeil moments, which were carried over from the men’s show in June. Fur collars and belts that, on further inspection, were 2D leather prints and not really there at all.
The staple, bold Prada colour palette also lends itself nicely to a separate inspiration: superheroes. “The notion of the superhero becomes a representation of the centrality of the individual,” explained the show notes, “their agency, and of the power of creativity as a means to transform.” Crimson, lilac, chartreuse, plum, pale pink and sky blue all passed by in a flash – like the capes of comic book heroes.
Though there were no actual capes on the catwalk, there was the surprising combination of parka jackets paired with dramatic evening wear. Similarly to Daniel Lee’s Burberry show earlier this week, Mrs P and Raf are clearly looking to keep the girlies warm on a night out. One showstopping dyed-black ostrich feather dress (sure to be a red carpet hit) was enveloped by a bright orange anorak, meanwhile a shimmering silver number was partially concealed by a yellow jacket of the same style. Prada and Burberry are both dressing us for the party, but kindly making sure we don’t catch cold on the way home. It’s always a pain having to take a jacket on a night out, at least now it’s fashionable.
Controversially, the duo tapped into a trend we’re sure to see a lot of this winter: bright, block-coloured tights and leggings. Long gone are the days of black or nude tights, now it’s all about donning the brightest colourway you can get your hands on. Powdery pinks and blues hugged models’ legs, and at one point, a green, Kermit the Frog-style body-clinging two piece marched the catwalk – featuring a Prada-ified transparent, floating dress over the top. Oddly enough, the Prada show was yet another collection this season that opted for flats over heels. Are we witnessing the demise of the stiletto?
After the show, Mrs P and Raf briefly clarified the ideas behind Infinite Present. “Today is a period of endless information, driven by algorithms where each person sees their own version of the present, their own reality curated for them,” said Miuccia. “We wanted not to critique but to engage with this idea, to open a dialogue inspired by our cultural moment.”
Elsewhere, Raf added that, in this collection, “we thought of each individual as a superhero – with their own power, their own story,” which then “reflects an idea of transformation – through your practice, your actions, or through the clothes you wear. They’re all means to express a message, about your own authority, your own personal strength. They can transform your own perception of yourself.”
in HTML format, including tags, to make it appealing and easy to read for Japanese-speaking readers aged 20 to 40 interested in fashion. Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), translating all text, including headings, into Japanese. Retain any existing
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On the third day of Milan Fashion Week, a group of very lucky guests and editors received a small box to their homes and hotels, and inside was a powder blue necktie. “Prada has the pleasure of inviting you to the Spring/Summer 2025 womenswear show,” read the invitation, next to the fabric that had been carefully stitched with the label’s logo. Though the accessory would appear on the catwalk hours later, the invitation didn’t give too much away as to what the show might hold, but with Prada we know to expect something spectacular. So, with their neckties in hand and not much else to go on, guests made their way down to the label’s usual Via Lorenzi space for what was sure to be a blockbuster. If weren’t in Milan for the occasion, not to worry – just scroll down for everything that went down at the SS25 show.
Each season, Mrs Prada and Raf are known for pulling the coolest frow in Milan, and this time was no different. Blackpanther’s Letitia Wright – who stars in the brand’s Miranda July hotline campaign – was sat front row in a black leather varsity jacket, as was Bridgerton’s Simone Ashley in a crystal strapped LBD. Also joining them was Sarah Paulson, Yellowjackets’ Ella Purnell, K-pop boy band Enhyphen, singer Jaehyun, and Stranger Things’ Maya Hawke.
Earlier in the season, at the SS25 men’s show, Mrs P and Raf presented a dialogue between the real and the imaginary via references to hallucinatory drugs. This time, the duo seemed to be dealing with the same dichotomy, but through a different lens: the internet. “We exist in an era of extreme information, immersed in a constant stream of content,” read the show notes for Infinite Present. “Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world.”
The notes then went on to say that if the internet gives us an “architecture of understanding” via those algorithms, then in contrast “humanity can be defined by its unpredictability, a rejection of the derivative and expected”, and the SS25 collection is a dialogue between those two perspectives: the algorithmic logic of the internet, and the unpredictability of human nature.
Partially inspired by the endless scroll of the internet’s black hole, key pieces of the collection sought to unravel the rules of chronology. Making a comeback from inside the Prada archive were 2012’s rocket shoes and platformed, multicoloured brogues, plus motifs from more recent seasons such as skinny belts and the jellyfish dresses from SS24. It felt as if someone had hit ‘random’ in the Prada archive, creating an infinite number of algorithmically generated looks for every occasion. “There is a plurality of Prada,” said the show notes, “elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions.”
Like a video call that had frozen mid-sentence, there was also a deliberate stiffness to the collection. Collars stood upward with hidden wires, straps defied gravity, shoe tongues pointed in the wrong direction – like an AI-created Prada look that was slightly, subtly off. The same can be said of the trompe l’oeil moments, which were carried over from the men’s show in June. Fur collars and belts that, on further inspection, were 2D leather prints and not really there at all.
The staple, bold Prada colour palette also lends itself nicely to a separate inspiration: superheroes. “The notion of the superhero becomes a representation of the centrality of the individual,” explained the show notes, “their agency, and of the power of creativity as a means to transform.” Crimson, lilac, chartreuse, plum, pale pink and sky blue all passed by in a flash – like the capes of comic book heroes.
Though there were no actual capes on the catwalk, there was the surprising combination of parka jackets paired with dramatic evening wear. Similarly to Daniel Lee’s Burberry show earlier this week, Mrs P and Raf are clearly looking to keep the girlies warm on a night out. One showstopping dyed-black ostrich feather dress (sure to be a red carpet hit) was enveloped by a bright orange anorak, meanwhile a shimmering silver number was partially concealed by a yellow jacket of the same style. Prada and Burberry are both dressing us for the party, but kindly making sure we don’t catch cold on the way home. It’s always a pain having to take a jacket on a night out, at least now it’s fashionable.
Controversially, the duo tapped into a trend we’re sure to see a lot of this winter: bright, block-coloured tights and leggings. Long gone are the days of black or nude tights, now it’s all about donning the brightest colourway you can get your hands on. Powdery pinks and blues hugged models’ legs, and at one point, a green, Kermit the Frog-style body-clinging two piece marched the catwalk – featuring a Prada-ified transparent, floating dress over the top. Oddly enough, the Prada show was yet another collection this season that opted for flats over heels. Are we witnessing the demise of the stiletto?
After the show, Mrs P and Raf briefly clarified the ideas behind Infinite Present. “Today is a period of endless information, driven by algorithms where each person sees their own version of the present, their own reality curated for them,” said Miuccia. “We wanted not to critique but to engage with this idea, to open a dialogue inspired by our cultural moment.”
Elsewhere, Raf added that, in this collection, “we thought of each individual as a superhero – with their own power, their own story,” which then “reflects an idea of transformation – through your practice, your actions, or through the clothes you wear. They’re all means to express a message, about your own authority, your own personal strength. They can transform your own perception of yourself.”
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